Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Startup 99

Startup Social Media SEM Advertising 99

socalTECH

MARCH 13, 2020

Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry. It turns out, the size of the spa market is double the size of the global taxi market, and the market dynamics and unit economies of this are incredible.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

SEPTEMBER 15, 2013

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Both Sides of the Table

NOVEMBER 22, 2009

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. In-Stream rewards the content producer, Contextual just the technology provider – The funny thing about contextual search like that in Google is that it benefits the tech company and NOT the content producer at all.

Advertising 277

Advertising Technical Review GRP Partners Google 277

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. But if you’re not uber talented there is always a “Justin Bieber of technology&# waiting to kick your ass. And they have done hundreds of them.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Startup Professionals Musings

FEBRUARY 21, 2011

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

InfoChachkie

OCTOBER 13, 2009

Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. In bold print, the ad also states, “Send NO MONEY, We Trust You”.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

APRIL 26, 2016

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

JUNE 18, 2012

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

socalTECH

MAY 5, 2009

Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

FEBRUARY 15, 2011

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Skip the IT consultants and build an entry website yourself to save $50K.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

FEBRUARY 24, 2010

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. This world changes rapidly and needs a highly focused specialist to keep up.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Tech Zulu Event

SEPTEMBER 19, 2010

This panel, featuring Sean Percival, Tony Adam, Alex Becker, Josh Ochs, and Erica Forette, will discuss how the idea of “search is social” will affect online marketing strategies. Tuesday - Sept 21st - 1PM - How Geolocation Technology is Changing the World. What types of technologies exist today and how will they evolve?

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. They also avoid Reg D.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

FEBRUARY 13, 2010

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

socalTECH

SEPTEMBER 14, 2009

I was in advertising and marketing, working in Newport Beach on the Mazda account. Billy Fried: We first tested it in California, which was our launch market a year and a half ago. The idea was to have tent poles up in the most important leisure markets. Bill Fried: I'm a serial entrepreneur. It's down in Laguna Beach.

Activity 164

Activity Startup Sites Web 164