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Yahoo Deal With Microsoft May Hit Overture

socalTECH

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113
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Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. He was at Overture before it was acquired by Yahoo.

OpenX 223
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Demand Media Loses Chief Revenue Officer

socalTECH

Santa Monica-based Demand Media has lost its Chief Revenue Officer, Jeff Dossett, to startup Porch.com , only eight months after Dossett was named to the position after the loss of former Chief Revenue and Marketing Officer Bradford. Porch''s founders are split between Seattle and Southern California. and Microsoft. READ MORE>>.

Demand 225
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Walmart: Turning San Diego Into A Key Technology Center

socalTECH

We have our own A/B testing platform, and my team is responsible for that solution for desktop and native apps, not only for Walmart.com, but also online groceries and the market. I had work for Yahoo for nine years, and at the time, they had an office in Carlsbad. Those are just numbers for Walmart.com. started in August of 2012.

San Diego 100
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Walmart: Turning San Diego Into Its Technology Center

socalTECH

We have our own A/B testing platform, and my team is responsible for that solution for desktop and native apps, not only for Walmart.com, but also online groceries and the market. I had work for Yahoo for nine years, and at the time, they had an office in Carlsbad. Those are just numbers for Walmart.com. started in August of 2012.

San Diego 100
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Ten of Southern California's Top Software Companies

SoCal Delicious

Southern California is often criticized for having too many startups which only revolve around brand, celebrity, ecommerce, and. marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. analytics to help companies track and optimize their marketing effort.

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Beats Music's Ian Rogers Heads To LVMH

socalTECH

Ian Rogers , the former CEO of Beats Music and longtime Southern California startup executive, has been named Chief Digital Officer at luxury brand LVMH Moet Hennessy Luis Vuitton , the company said this morning. Prior to Topspin, Rogers had headed up Yahoo Music. It's unclear if Rogers will remain in Los Angeles.