Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. Apple is well known for building upon the work of early adapters.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

Berkonomics

FEBRUARY 25, 2021

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

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Marketing Metrics Education Resource 156

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

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Marketing Buzzfeed Guide Platform 179

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

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Commerce Content Marketing Startup 211

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. Movio recently moved to Los Angeles, where Xu previously worked for six years as a Snap engineer. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job.

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Generative AI Marketing Artificial Inteligence Template 182

Berkonomics

MARCH 31, 2022

Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. The obsolete marketing message. Today’s marketing tools and methods. Today’s marketing tools and methods. But either way, targeted marketing worked with her that day.

Marketing 156

Marketing Customer Custom Tool 156

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

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Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

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Marketing Resource Training Startup 116

Startup Professionals Musings

FEBRUARY 5, 2022

Millennials want work that matters, and don’t care for hierarchies. Boomers are coming back to work, but because of their experience, they may be insulted by constant feedback. All prefer more flexible hours, the chance to work from home, and the traditions of lifetime loyalty to one company no longer apply.

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Mentor Coach Satisfaction Training 147

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! Image Credits: TechCrunch.

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Marketing Newsletter Technical Review News 246

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

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Marketing Invest Social Media SEM 114

TechCrunch LA

OCTOBER 19, 2021

If a loaf of bread is $7, but you pay $15 for delivery, it doesn’t work for small-ticket items.”. It is both an exciting and incremental market,” Li said. “We wondered why they weren’t on DoorDash, and the reason was two-fold: a bakery has to plan production days ahead of time, and every delivery sales takes away from retail customers.

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Help Startup Los Angeles Customer 192

socalTECH

JULY 12, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. READ MORE>>.

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Marketing Southern California Santa Monica High Tech 113

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

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Customer Custom Marketing Social Media 172

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Market solutions as an experience or an event.

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Customer Custom Marketing Social Media 168

Startup Professionals Musings

MAY 3, 2021

Like any other relationship, it takes work on both sides to make mentoring work. Decide exactly what it is you need mentoring on before you start thinking of the ideal person to work with. A successful financial executive probably isn’t a good mentor for building and executing a great marketing strategy.

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Mentor Coach Entrepreneur Press 151

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Marketing Invest Demand Metrics 174

Startup Professionals Musings

MARCH 18, 2022

The challenge is that the future is much harder to quantify than existing competitor markets. Don’t let all the data you now have on the past keep you from listening for changes in the market. Sometimes you have to be willing to jeopardize current revenue streams to penetrate new markets or technologies.

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Startup Professionals Musings

APRIL 12, 2023

In my small business consultancy, I see this daily, per you owners and professionals struggling with the challenges of new markets and new competitors. The challenge is how to change, without negatively impacting the work culture, and still optimizing the current talent, knowledge, and skills.

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Satisfaction IBM IBM Summary 130

socalTECH

MARCH 12, 2021

For our Insights and Opinions section today, we have an article from Tony Cristiano of Pivotal Arc, talking about 3 Steps to Software Market Entry Success. So, you want to leverage your software or tech offerings to expand in an adjacent market. What is your initial target market niche? What is your initial target market niche?

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Software Marketing SoCal Southern California 113

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

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Marketing Startup Social Media Technical Review 141

socalTECH

MARCH 18, 2020

San Diego-based Inseego , which develops 5G and Internet-of-Things technology used for asset tracking, connectivity, and similar applications, is again embracing its roots in the mobile hotspot market.

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San Diego Mobile Sales Networking 133

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

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Marketing Startup SEM Blogging 139

Startup Professionals Musings

OCTOBER 29, 2022

Talk is cheap, but entrepreneurs who show you a working model of their idea know how to execute. Every entrepreneur has to deal with the realities of constant change in today’s market, and it’s much easier to pivot the pre-production prototype than to dispose of unsellable inventory. As a startup, you need all the leverage you can get.

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Outsource Development Ideas Tool Outsource 110

socalTECH

JANUARY 16, 2020

Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer.

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Marketing Netflix Media Los Angeles 100

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Marketing Startup Examples Customer 170

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Marketing Framework Social Media Media 127

Startup Professionals Musings

JUNE 27, 2022

If an entrepreneur doesn’t find themselves in over their head at least 20% of the time, they are probably not pushing the limits, not taking enough risk, and probably not working on an idea that’s worth doing. If you find yourself dragging in to work, and dreading the next surprise, you may be in over your head. Marty Zwilling.

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Help Startup Entrepreneur Mentor 131

TechCrunch LA

MAY 3, 2022

She worked on Wall Street as an investment banker for a few years in New York before returning to Houston with a job in energy. The company Winters was working for sponsored her MBA to Harvard Business School, and it was there that she came up with the idea for Upgrade. The company will be working on additional business resources.

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Tool Customer Custom Marketing 179

socalTECH

JULY 31, 2018

Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss.

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Marketing SEO Web Los Angeles 100

Startup Professionals Musings

MAY 21, 2021

I’ve always wondered if some people are just that much smarter, or what some do that the rest of us can emulate, in order that we too get the best results without working so hard. Sir Richard Branson , who controls over 400 active companies, never appears to be even working. Get to the root of problems, rather than fighting symptoms.

Technical Review 123

Technical Review Coach Satisfaction Mentor 123

SoCal Tech Calendar

JANUARY 23, 2013

Tuesday, January 29, 2013 -- Making SEO and Paid Search Marketing Work for Startups. Join Stubbs Alderton and Markiles, LLP for this exclusive event! Speaker: Corey Quinn, VP Business Development, The Search Agency, Inc. See [link] (more)

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Paid Search SEO Marketing Organic Search 113

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

JUNE 1, 2011

As a market we seem to be incapable of temperance. But the reality is that most “overnight successes&# come at the end of years of hard work and those witnessing the “success&# part too readily assume the “overnight part.&#. Hard work is, as my economics professors used to say, “necessary but not sufficient.&#

Startup 391

Startup Blogging Venture Capital Writing 391

Startup Professionals Musings

OCTOBER 20, 2021

Later, in my second career as an entrepreneur with startups, I realized that limited resources and fresh insights actually created the mindset that relied on market change and innovation to survive. We didn’t notice as technology advances had opened a whole new market. Foster a work culture of fun, creativity, and new ideas.

Marketing 117

Marketing IBM IBM Resource 117

socalTECH

MARCH 28, 2018

Los Angeles-based AEG Global Partnerships , which is part of sports and entertainment giant AEG, has boosted its digital marketing and media expertise, with the addition of a new Director of Digital at the company. According to the company, Matt Lawler will help it as it expands its digital business capabilities.

Media 124

Media Marketing Entertainment Los Angeles 124

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

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Technical Advisors Tips Marketing Case Study 154