Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

Marketing 162

Marketing Social Media Metrics Custom 162

Startup Professionals Musings

OCTOBER 21, 2023

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short.

Custom 109

Custom Customer Satisfaction Sales 109

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

APRIL 7, 2021

All too often I talk to startups which still don’t have a social media plan even though most of their customers now use social media as a key part of their buying decision. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Social media is not rocket science. Waiting until you have something to sell before bringing on a sales and operations staff. The timing of cash flow is everything.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

JANUARY 22, 2021

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short.

Sales 165

Sales Custom Customer Social Media 165

Startup Professionals Musings

MAY 12, 2021

You won’t need the multiple follow-ups and time to close new sales. Use social media for marketing, not just feedback. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

Startup Professionals Musings

JULY 22, 2013

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. A great resource for all is a new book by Drew Williams and Jonathan Verney, “ Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth.” entrepreneur startup metrics marketing sales business'

Sales 105

Sales Startup Metrics Custom 105

Startup Professionals Musings

JULY 22, 2019

Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via social media, mobile apps, recommendations from “friends” and influencers, modern websites with customer-focused content, friendly forums, and chat bots. Implement marketing metrics based on inbound data.

Marketing 94

Marketing Social Media Technical Review Custom 94

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. The world has changed.

Custom 84

Custom Customer Company Companies 84

Startup Professionals Musings

NOVEMBER 11, 2019

Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Social media is not rocket science. Waiting until you have something to sell before bringing on a sales and operations staff. The timing of cash flow is everything.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. You may be a product expert, but have little experience with running a business, or marketing, or sales. I always look for room in your plan for change, and the mindset to learn.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

JANUARY 6, 2021

Your focus for momentum could be sales, profitability, or number of customers, but trying to keep all possible parameters growing is simply not practical. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

OCTOBER 17, 2018

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics.

Tips 79

Tips Metrics Technical Review Custom 79

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Use metrics to assess needs and growth economics.

Custom 114

Custom Customer Satisfaction Metrics 114

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Equity investors realize that they won’t see any real return until an exit occurs, such as a sale, merger, or IPO.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

MAY 31, 2015

Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

JUNE 1, 2022

It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Put metrics in place to track decision results. Dig for the root problem rather than fixing symptoms. Quick decisions and biases can be very costly. Analyze market events in the context of emerging trends.

Technical Review 120

Technical Review Custom Customer Social Media 120

Startup Professionals Musings

JANUARY 13, 2021

The ready-fire-aim approach makes sense here, but it should be combined with metrics to learn from feedback, and make pivots as required. In this age of outspoken experts and “influencers: on social media, your new fashion or cooking solutions can likely skip the traditional market planning cycle.

Marketing 138

Marketing Demand IBM IBM 138

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Features, availability, and brand are just the price of entry.

Competition 142

Competition Software Review Social Media Custom 142

TechCrunch LA

SEPTEMBER 7, 2021

At the time, it was doing Facebook media buying for e-commerce companies. It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. And then bit by bit, we grew the organization.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Document processes and metrics for economies of scale. Key metrics for scaling, such as customer loyalty, are very important after initial rollout.

Metrics 86

Metrics Startup Training Custom 86

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Social media is not rocket science. Waiting until you have something to sell before bringing on a sales and operations staff. The timing of cash flow is everything.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

DECEMBER 6, 2017

Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

MAY 4, 2020

For example, I used to regularly hear pitches for the next great social media site, usually focused on a special interest or niche , such as photography, cooking, healthy living, or a thousand others. Define success metrics, and measure progress regularly. Focus on communication and responsibility assignment.

Startup 123

Startup Outsource Development Entrepreneur Outsource 123

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Social media is not rocket science. Waiting until you have something to sell before bringing on a sales and operations staff. The timing of cash flow is everything.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Tech Zulu Event

JANUARY 22, 2016

Native Facebook videos are competing with YouTube videos and becoming the best way to get your message across on social media. Facebook has Anthology, a service that connects business with media partners to help them produce quality videos to promote their brands online. Get the Most for Your Money.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

APRIL 6, 2014

Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 99

Startup Social Media Entertainment Metrics 99

Tech Zulu Event

NOVEMBER 28, 2011

I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. Noah has what I believe he called “Thank You metrics”. It makes sense.

Metrics 87

Metrics Email Startup Technical Review 87