socalTECH

SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers. READ MORE>>.

Media 124

Media Product Marketing Santa Monica 124

socalTECH

AUGUST 7, 2019

Costa Mesa-based audio advertising agency Veritone One says it has launched a new, pay-for-performance advertising platform specifically aimed at podcast and social media influencers. The new service, Influencer Bridge, lets content creators access advertisers, and is aimed at creators using YouTube, podcasts, and Instagram.

Advertising 113

Advertising Services Social Media Platform 113

Startup Professionals Musings

JANUARY 18, 2023

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. With pervasive access to social media, customers no longer differentiate poor product repair and replacement from a poor shopping experience or customer usage satisfaction. Even the best marketing doesn’t do it.

Competition 109

Competition Services Customer Custom 109

TechCrunch LA

FEBRUARY 2, 2021

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. As a part of Integrated Media, StackCommerce will join properties like Fandom and Goal.com.

Media 134

Media Commerce Company Companies 134

socalTECH

NOVEMBER 19, 2009

Los Angeles-based Spot Runner , a developer of services which help advertisers buy TV advertising, announced today that it has launched its Malibu Media Platform, which the firm says will help improve the process of buying and selling television advertising.

Platform 133

Platform Media Malibu Advertising 133

socalTECH

OCTOBER 11, 2018

The company--led by longtime cloud and hosting services veteran Simon Anderson--offers up managed services and consulting for cloud platforms like Amazon Web Services (AWS) and Microsoft Azure.

Services 133

Services SaaS Los Angeles Education 133

TechCrunch LA

JULY 29, 2019

When Stackin initially pitched itself as part of Techstars Los Angeles accelerator program two years ago, the company was a video platform for financial advice targeting a millennial audience too savvy for traditional advisory services. It turns out that consumers didn’t want another video platform.

Services 212

Services Mobile Platform Los Angeles 212

socalTECH

NOVEMBER 29, 2017

CEO Evan Spiegel blames social media --implying, indirectly, Facebook--for the phenomenon of "fake news", saying that personalized newsfeeds have revolutionized the way people share and consume content but at a "huge cost to facts, our minds and the entire media industry." READ MORE>>.

Social Media 138

Social Media Snapchat News Media 138

socalTECH

JULY 22, 2014

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'

El Segundo 138

El Segundo Media Santa Monica Platform 138

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. The company recently acquired PlayerFM , a podcast discovery service, for an undisclosed amount to expand its footprint in the podcast space.

Acquisition 136

Acquisition Media Los Angeles Google 136

socalTECH

JUNE 29, 2018

In a move designed to attract more customers from the media and entertainment industry, Google said this week that it will be opening up a new Los Angeles cloud region to its cloud computing platform, Google Cloud.

Google 100

Google Hollywood Services Cloud Computing 100

socalTECH

AUGUST 10, 2010

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. As part of the new platform, the firm said it has named Nancy Hall as Vice President, Platform Services, the lead the new offering. READ MORE>>.

Platform 145

Platform Westlake Village Advertising Media 145

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

Social Media 234

Social Media Media Marketing Product 234

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

Media 173

Media Education Advertising Sales 173

socalTECH

OCTOBER 7, 2016

Santa Monica-based entertainment studio Lionsgate said on Thursday that it has named Julie Uhrman to the position of Executive Vice President & General Manager of Lionsgate Over-The-Top (OTT) Ventures, the company's streaming media service. Uhrman also has served at IGN Entertainment and Vivendi Universal.

Media 138

Media Santa Monica Entertainment Platform 138

socalTECH

OCTOBER 14, 2013

Los Angeles-based Fliptu , the social media software developer headed by Jeremy Gocke, is targeting the music industry with its social service, and is launching a new platform that lets the music industry share the pictures, video clips, and other social items that fans are sharing before, during, and after concerts.

Services 187

Services Social Media Content Software Development 187

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

Social Media 197

Social Media Media Marketing Product 197

socalTECH

OCTOBER 26, 2016

Irvine-based Zadara Storage , which provides enterprise storage-as-a-service to customers via a hardware product combined with cloud-based storage, has scored media company The Impress Group. Zadara said it will support a VMware environment for The Impress Group, replacing aging storage arrays with its Zadara VPSA Storage Array.

Media 100

Media Company Companies Google 100

socalTECH

FEBRUARY 10, 2012

Santa Monica-based MomentFeed , the startup which is developing software to provide analytics on such things as check-ins and customer interaction at retail locations, said this week that it has partnered with digital marketing firm Location3 Media. READ MORE>>.

Media 171

Media PPC Santa Monica Platform 171

TechCrunch LA

JANUARY 23, 2020

TikTok , the fast-growing user-generated video app from China’s Bytedance, has been building a new music streaming service to compete against the likes of Spotify, Apple Music and Amazon Music. Specifically, a source close to TikTok has confirmed to TechCrunch that this Merlin deal covers its upcoming music subscription service Resso.

Services 182

Services Los Angeles Media Marketing 182

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no Trust is led by CEO and co-founder James Borow , who led Snap’s global programmatic ads platform and grew the self-service ads revenue from 0 to $1B+ over three years.

Product 424

Product Platform Advertising Acquisition 424

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. How much of this is automated software, versus services and people?

Social Media 237

Social Media Advertising Media Metrics 237

Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. Spotify Acquires Gimlet Media and Anchor. That’s because the acquisitions make Spotify a publisher, as well as platform.

Acquisition 124

Acquisition Media News Platform 124

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 96

Social Media Media Marketing Metrics 96

TechCrunch LA

DECEMBER 16, 2019

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. All of the major internet-age media companies had their own mobile strategies.

Social Media 131

Social Media Media Startup Mobile 131

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

JANUARY 23, 2012

Venice-based Mogreet , the mobile marketing and services firm headed by James Citron, has launched a new, mobile service today called moShare. According to the company, the service makes it easier for users to share video, pictures, songs, and articles to consumers via a text message. READ MORE>>.

Mogreet 164

Mogreet Services Venice Mobile 164

socalTECH

MARCH 28, 2011

Los Angeles-based SheKnows , the women's media site run by Evolve Media, said this morning that it has launched a new social media, community features for the service.

Social Media 170

Social Media Media Social Network Guide 170

socalTECH

JANUARY 29, 2013

Burbank-based Beachfront Media , which develops video publishing and syndication tools, and also runs the MeFeedia video discovery site, has extended its platform to support publishing video to connected TVs. Beachfront Media is headed by Frank Sinton. Beachfront Media is headed by Frank Sinton. READ MORE>>.

Media 147

Media Burbank Tool Google 147

TechCrunch LA

MAY 17, 2019

Even as Quibi , the short form video platform from Jeffrey Katzenberg’s WndrCo , reportedly looks to raise another $1 billion , rival service Fiction Riot continues to steadily build out its pipeline of short form serials. The company is reportedly spending $5 million per hour of storytelling for some of its titles.

Services 167

Services Report Netflix Content 167

socalTECH

SEPTEMBER 7, 2011

Los Angeles-based BackAtYou.com , a new startup headed by former SodaHead.com founder Michael Glazer, launched itself Wednesday, saying it is providing a self-service platform to help business owners and marketers to create, launch, and analyze social media marketing campaigns and promotions.

Social Media 206

Social Media Media Marketing Los Angeles 206

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 95

Social Media Media Snapchat Platform 95

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 148

Social Media Startup Commerce News 148

socalTECH

JULY 17, 2012

The firm said its new AdStitch mobile advertising service ads pre-roll and post-roll adds to MMS videos, which allows companies to combine advertisements with MMS video messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns. READ MORE>>.

Mogreet 183

Mogreet Platform Advertising Mobile 183

socalTECH

OCTOBER 15, 2015

Los Angeles-based web and cloud hosting service provider Media Temple said Thursday that it has launched a new, shared hosting solution, which is based on its existing shared hosting platform, Grid.

Media 100

Media Web Design Web Los Angeles 100

socalTECH

DECEMBER 2, 2021

Los Angeles-based livestreaming and on-demand audio, video, and podcasting content provider LiveOne says it has connected its long list of products into Google's Android Automotive platform. Google's Android Automotive is an open source software platform which Google offers up to major automotive OEMs.

Google 113

Google Platform Demand Content 113

TechCrunch LA

AUGUST 7, 2019

Earbuds , a new startup from Austin founded by former Detroit Lions lineman Jason Fox, wants to bring the power of social media to your eardrums. On social media, players would take screenshots of their playlists and post them to platforms like Twitter or Instagram, Fox said. Image courtesy of Earbuds. Logging on is easy.

Entertainment 224

Entertainment Social Media Social Network Media 224