Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

FEBRUARY 21, 2020

In fact, some totally avoid it, assuming their product or solution will speak for itself later. Contributing to industry blogs, or starting your own, is an ideal way to express your positive values, and build a reputation that can save you later if your product stumbles, or you receive some negative challenges.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 95

Social Media Media Snapchat Platform 95

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps. READ MORE>>.

Avalon 147

Avalon Media San Diego Advertising 147

Both Sides of the Table

FEBRUARY 12, 2017

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate.

Buzzfeed 210

Buzzfeed Media Content News 210

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 140

Social Media Media Snapchat Platform 140

socalTECH

OCTOBER 21, 2008

Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between online advertising campaigns and offline purchase behavior. READ MORE>>

Sales 100

Sales Media Report Advertising 100

socalTECH

OCTOBER 21, 2014

Talk about what your product is all about? What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you.

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

JULY 28, 2010

San Diego-based Sorenson Media , which develops video encoding and decoding products, reported today that LG Electronics has licensed its Sorenson Spark video codec. Sorenson Media claims that its video codec, Sorenson Spark, is the most widely deployed video codec on the Internet. READ MORE>>.

Media 133

Media San Diego Mobile Report 133

TechCrunch LA

MAY 17, 2019

Ficto is bringing to market adaptations of bestselling books and original productions which will be released with theatrical films and has plans in the pipeline for other forms of scripted and unscripted entertainment. Both Quibi and Ficto see short form as a way to break through with a new kind of storytelling built for mobile media first.

Services 167

Services Report Netflix Content 167

socalTECH

OCTOBER 30, 2017

A report, published over the weekend by TechCrunch, calls Snapchat Spectacles a failure , pointing out only 0.08% of Snapchat's users have purchased the camera sunglasses. READ MORE>>.

Snapchat 113

Snapchat Report Social Media Product 113

socalTECH

AUGUST 22, 2011

A new analysis of the most popular, YouTube channels, shows that the Los Angeles area continues to lead the world in content production, even as the medium shifts to the web. According to a new report from comScore, measuring the popularity of YouTube Channels, Los Angeles-based Machinima saw around 16.9 minutes per viewer.

Demand 185

Demand Media Santa Monica Los Angeles 185

socalTECH

SEPTEMBER 30, 2020

Santa Monica-based Ring , the maker of security cameras, doorbells, and other products, was seeing major downtime on Wednesday, with users reporting that the service and doorbells were "basically unusable".

Santa Monica 113

Santa Monica Social Media Report Media 113

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Modern libraries are still worth a visit.

Statistics 120

Statistics Research Report Newsletter 120

socalTECH

SEPTEMBER 3, 2009

The product development team behind Yahoo's news site, Yahoo News , has reportedly been moved to Taiwan , AllThingsD reported this morning. The move is the second one for product development at Yahoo News, which was previously located at Yahoo's media operations in Santa Monica.

Yahoo 145

Yahoo News Santa Monica Report 145

socalTECH

NOVEMBER 4, 2009

Los Angeles-based Demand Media reported today that its Pluck product is being used by the NBA's Chicago Bulls, for a online community and social networking site. Tags: demand media pluck chicago bulls bullsconnect basketball. No details on the financial impact of the win were disclosed. READ MORE>>.

Demand 133

Demand Media Social Network Los Angeles 133

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 101

Social Media Media Marketing Snapchat 101

L.A. Business Journal

AUGUST 23, 2017

SpaceX reveals space suit, Snapchat to again produce original scripted shows and Jukin Media to expand studio for original content production.

SpaceX 100

SpaceX Snapchat Report Content 100

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 148

Social Media Startup Commerce News 148

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 64

Social Media Media Snapchat Platform 64

Startup Professionals Musings

MAY 20, 2017

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Media 55

Media Social Media Startup Training 55

Startup Professionals Musings

DECEMBER 17, 2012

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Training 93

Training Media Entrepreneur Social Media 93

Startup Professionals Musings

MARCH 11, 2023

I’m not proposing that anyone promise things that they don’t intend to deliver, but it’s time that founders switch to start selling their product before they build it, rather than believing the old adage of “if we build it, they will come.” People tend to forgive controversial views if you aren’t perceived as pushing a product.

Ideas 126

Ideas Startup Social Media Blogging 126

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

Tech.Co

JULY 31, 2017

Being intentionally productive is something we all strive for, but often fail to achieve. With all sorts of text/video messaging apps, email and social media as the primary mean of communication, the phone has become both a public and a business nuance. Routine work is the worst enemy of productivity. Add Simple Automations.

Snapchat 65

Snapchat Product Email Social Media 65

Both Sides of the Table

MAY 22, 2019

We had met previously when Trevor was a product manager at YouTube and Upfront had funded the largest video producer on YouTube, Maker Studios. They had worked together as senior product manager and senior engineering leads at Twitter and identified a problem they saw in visual communication of information.

Startup 191

Startup Social Media Slides Design 191

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

MARCH 9, 2020

Oblong is a developer of collaboration software and hardware, and is best known for "spatial computing", its user interface which inspired the user interface in Minority Report. Oblong provides its collaboration products to enterprise and other customers; the company's UI was originally developed at the MIT Media Lab.

Los Angeles 113

Los Angeles Custom Customer Report 113

socalTECH

OCTOBER 14, 2010

Venture capital investments in Southern California in Q3 totaled to $464.18M, according to the latest numbers released by the PricewaterhouseCoopers/NVCA Money Tree Report this evening, based on data from Thomson Reuters. Media and Entertainment came in second, with $70.1M--but only because San Diego's SkinIt boosted totals by $60M.

Southern California 195

Southern California Venture Capital Orange County Rustic Canyon 195

socalTECH

DECEMBER 15, 2008

Los Angeles-based Sometrics, the venture backed developer of analytics products for the social networking and social media industry, has launched another product, the firm announced this morning. The firm said the new product will manage virtual currency from Super Rewards, Offerpal, and SocialMedia Networks.

Product 100

Product Social Network Social Media Networking 100

Tech Zulu Event

APRIL 7, 2014

That’s right folks TechZulu is heading to NAB with our old pals NMX to report and entertain live from the New Media Lounge. What better place for New Media content creators to network, learn, geek out on gear the most amazing gear in the world? Hive’s products are engineered to be durable, lightweight and foolproof.

Media 86

Media LAMP Entertainment Social Network 86

Startup Professionals Musings

OCTOBER 23, 2022

As an advisor to entrepreneurs and a technologist, I’m happy to report that the tide may be turning, and we are experiencing a new era of opportunity for entrepreneurs, and a new appreciation of the power of the digital world. Google scores high for tools, location, and social media data sharing, but not for biometric data.

Social Media 107

Social Media Tool Google Yahoo 107

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. Pick a name, location, and marketing strategy early.

Social Media 98

Social Media Metrics Media Tool 98