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Startup Metrics

TechEmpower

The metrics, and how they relate, are captured in his slide: Note the relationship between retention/referral efforts and lifetime value. channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. R : Retention - Do they come back & re-visit over time?

Metrics 260
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24/7 Media Expands Video Formats

socalTECH

Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. The Social Slide Bar links users to social media sites like Facebook; the Action Button links to retailers like Amazon.com; and the Click-to-Long Play format features links to longer, branded content.

Media 154
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Katalyst Teams With Slide On KatalystHQ Distribution

socalTECH

Hollywood-based Katalyst Media , the online content production firm headed by Ashton Kutcher and Jason Goldberg, said Tuesday that the firm has inked a partnership with social media firm Slide to publish the firm's original web series through its widgets. Tags: katalyst ashton content slide kutcher media.

Slides 100
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Cash-Strapped Snap Sees Stock Price Slide Following Analyst Report

L.A. Business Journal

percent to $7 a share – after a report described the Santa Monica social media company as “quickly running out of money.” The stock price for Snap Inc. hit a new low — falling 6.4

Slides 113
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Katalyst Media Ties With Ustream, Sets Season Finale

socalTECH

Hollywood-based Katalyst Media , the content production firm of Ashton Kutcher, announced a live streaming deal with Ustream, and release of the firm's KatalystHQ season finale. According to Ustream and Katalyst Media, the two firms will use Ustream for both live streaming and for an iPhone streaming application for release in May.

Slides 133
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Announcing Projector?—?A Startup I’ve Been Excited to Tell You About for Years

Both Sides of the Table

Initially that means a creative, collaborative toolset for visual communications, allowing users to develop really compelling slides, print materials or social media posts that are more visually compelling and easier-to-build for those who aren’t naturally gifted as visual story tellers. or use Projector to quickly resize and export.

Startup 191
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5 Biggest Social Media Mistakes Made by Entrepreneurs

Tech Zulu Event

While social media can be a powerful way for businesses to interact with audiences, there are many costly mistakes that can be made in this area. Many mistakes, of course, never reach the media but they can still harm the bottom line of your business. If you’re on social media, sooner or later you will be attacked.