Remove Metrics Remove Platform Remove Product Remove Sales
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Operating productivity.

Metrics 100
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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far. A Mountain to Climb.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. Long-term sales.

Marketing 127
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How Digsy Is Using Data, And Deals, To Drive Real Estate Sales

socalTECH

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. What is Digsy? How's the startup funded?

Sales 145
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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

There is still infinite room for new startup sales modes and models. Look for and reward quantum changes, like cutting cycle time in half, in your processes, products, and services. Data enable: use metrics and measurements. Online entertainment: millions of channels, billions of actors.

Startup 126
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8 Signs Of A New Business Initiative And Not A Hobby

Startup Professionals Musings

Technologists building cool new platforms, just because they can, won’t find investor interest. Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Solution development and delivery.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up. It won’t be a fit if there’s no real unique value prop for the product.

Commerce 211