Startup Professionals Musings

AUGUST 8, 2020

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. And we all know Facebook didn’t invent social media. Many of the major business successes started this way.

Startup 157

Startup Social Media Study Research 157

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

OCTOBER 21, 2023

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short.

Customer 109

Customer Custom Satisfaction Sales 109

Startup Professionals Musings

JULY 30, 2014

It may not be as sexy, but starting a new business that builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. There is always time later for your next startup, using that disruptive technology of your dreams.

Technology 103

Technology Entrepreneur Study Research 103

Startup Professionals Musings

JANUARY 22, 2021

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short.

Sales 165

Sales Customer Custom Social Media 165

Startup Professionals Musings

AUGUST 21, 2016

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. There is always time later for your next startup, using that disruptive technology of your dreams.

Technology 57

Technology Startup Study Research 57

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

SEPTEMBER 3, 2018

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. And we all know Facebook didn’t invent social media. Many of the major business successes started this way.

Startup 65

Startup Social Media Study Research 65

SoCal CTO

MARCH 12, 2007

I had to laugh when an analyst with Forrester said in the article - As impressive as these results may be, myShape’s approach will probably fail to gain a mass audience unless the company can somehow simplify the measuring process, said Sucharita Mulpuru, an analyst with Forrester Research.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

APRIL 20, 2015

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short.

Startup 107

Startup Sales Customer Custom 107

Startup Professionals Musings

NOVEMBER 4, 2019

I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. Some dreams sound great, but may not yet be viable or proven with today’s technology. Even a non-profit needs income to operate.

Ideas 94

Ideas Slides Technical Review Patents 94

Tech Zulu Event

JULY 20, 2012

Social Media brings that to the forefront again because we’re [again] interested in the one to one interaction which was so terribly important back in the 80′s when companies were trying to optimize service.” ” Reiss suggests that people are just not doing enough research.

Social Media 101

Social Media Design Los Angeles Media 101

Xconomy

SEPTEMBER 23, 2016

This is only one of the ways social media and other technologies are changing the experience of forming our views on election issues and choosing our candidates. The use of biological metrics and neuroscience in marketing is starting to expand to political research and campaign strategy-making.

Technical Review 40

Technical Review News Social Media Startup 40

Startup Professionals Musings

DECEMBER 14, 2013

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

JANUARY 26, 2018

Here are some strategies that I recommend from my own experience, to improve your odds of business success, as well as build traction points with your investors: Quote market research and input from outside experts. Start selling it on social media before you build it. Marketing is everything these days.

Customer 59

Customer Custom Pricing Startup 59

Frank Addante

MAY 18, 2016

The launch of technologies like Facebook’s Oculus Rift, and Microsoft’s Hololens have provided startlingly realistic immersive experiences that are just the tip of the iceberg. With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

The launch of technologies like Facebook’s Oculus Rift , and Microsoft’s Hololens have provided startlingly realistic immersive experiences that are just the tip of the iceberg. With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat.

Company 40

Company Companies Advertising Startup 40

Startup Professionals Musings

NOVEMBER 3, 2012

Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

AUGUST 25, 2011

Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics. But the reality is that sellers are no longer in charge of the customer buying process.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Tech Zulu Event

JULY 7, 2015

Not only that, it has also improved how we communicate with others via our social media networks, e-mail addresses and voice chats. He further stressed his point that smart consumers have experienced a convenient shopping experience–through online tools, social media–and they will soon continue to demand for it.

Social Media 40

Social Media Search Engine Optimization Startup Media 40

Tech Zulu Event

APRIL 1, 2015

Social media is a favorite among small business owners. However, social networking sites also have rules. If you are planning to go digital and employ social media marketing, you must educate yourself on these rules or all your efforts will go to waste. Figure out ways on how you can utilize social media better.

Guide 40

Guide Social Media Content Advertising 40

Tech Zulu Event

NOVEMBER 8, 2012

So this past October 2012, after years of investigative scientific research “ Electrified ” became a reality. We are in a different age now where technology is so important and I wanted to be connected with people along the way.” There are a sea of writeboard walls with rainbow scribbles of metrics and brainstorms.

Startup 104

Startup Technical Review Search Engine Optimization Los Angeles 104

SoCal CTO

MARCH 4, 2010

I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. It depends on the business, people, technologies, etc. Each situation is just a bit different.

Technical Review 170

Technical Review Technical Advisors CTO Coach Startup 170

SoCal Delicious

SEPTEMBER 22, 2008

As featured in technology and news publications: Are you new? First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. Once you create a small list of these queries, then you can start to formalize the ideas into specific metrics that you track daily. Engagement.

Startup 29

Startup IP Email Report 29

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Implement marketing metrics based on inbound data. Update your website to make it totally customer-focused.

Marketing 94

Marketing Social Media Technical Review Customer 94