A Great Product Will Fail Unless You Price it Right
Startup Professionals Musings
MAY 23, 2013
One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). If your product is a commodity, the margin may be as thin as ten percent. Cost-based model.
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