socalTECH

OCTOBER 5, 2011

X1 Discovery said today that it has launched a new, electronic discovery software called X1 Social Discovery, which is specifically aimed at helping computer forensics professionals address social media content. X1 Discovery said it will be releasing its software on October 18th, priced at $945 per seat annually. READ MORE>>.

Social Media 182

Social Media Media Idealab Software Review 182

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. In fact, some totally avoid it, assuming their product or solution will speak for itself later.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

SoCal Tech Calendar

MARCH 21, 2012

Tuesday, March 27, 2012 -- Social Media  Beyond Targeted Ads. More and more, companies feel the need to adopt a Social Media strategy. During this evening, youll learn how Social Media can enhance your companys Customer Experience. See [link] (more)

Social Media 113

Social Media Media Research Design 113

Startup Professionals Musings

JULY 13, 2022

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

Technical Review 142

Technical Review Social Media Conference Custom 142

Both Sides of the Table

SEPTEMBER 11, 2015

He knew first hand what it was like for people to bully or make you feel self conscious due to your weight or looks or physical abilities. It was sort of an anti Secret or YikYak that become bullying platforms due to their anonymity and cruel crowd-enraged mob behavior. So shots did away with both of those conventions. Make it great.

Social Media 150

Social Media Media Technical Review Startup 150

Tech.Co

JANUARY 3, 2020

However, as a business owner, you know that resting on your laurels can be dangerous, which is why staying up to date with the latest business technology is a necessity. And if you aren't making good use of this business tech, you're missing out. Get started with field service software today. Digital Marketing Platforms.

Technical Review 91

Technical Review Software Review Social Media Platform 91

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Custom Customer Media 214

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.

Custom 122

Custom Customer Social Media Technical Review 122

Startup Professionals Musings

SEPTEMBER 10, 2014

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

Technical Review 103

Technical Review Innocal Offshore Entrepreneur 103

Startup Professionals Musings

JANUARY 6, 2021

In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. New entrepreneurs, especially technical ones, are excited by early adopters, and tend to focus on their feedback, which will always suggest more product features and options.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

MARCH 26, 2022

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Some say it’s happening today because it’s new, and technology makes it possible. Welcome to the “Participation Age” of marketing.

Custom 107

Custom Customer Technical Review Social Media 107

SoCal CTO

MARCH 4, 2010

I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. It depends on the business, people, technologies, etc. Each situation is just a bit different.

Technical Review 170

Technical Review Technical Advisors CTO Coach Startup 170

Startup Professionals Musings

OCTOBER 3, 2020

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Search, combined with ratings and reviews become key in separating the useful from the rambling.

Framework 159

Framework Social Media Software Review Social Network 159

Startup Professionals Musings

OCTOBER 26, 2022

With social media and smart phone apps, real product information spreads at astounding speeds. If you as an entrepreneur are not “listening” to your online reviews, and not moving quickly to make changes, you are losing ground. They don’t realize that business as usual is gone forever.

Technical Review 151

Technical Review Organization Social Media Entrepreneur 151

Startup Professionals Musings

MARCH 27, 2016

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan.

Technical Review 63

Technical Review Innocal Offshore Entrepreneur 63

Startup Professionals Musings

APRIL 14, 2021

As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. I now offer the following additional guidelines for how to attract customers and position your product: Find the latest social trend, or even create it.

Custom 172

Custom Customer Social Media Technical Review 172

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

JANUARY 12, 2022

I recommend you review the business startup experiences of some successful entrepreneurs with a heavy military influence, such as R.Riveter, which landed $100,000 from Mark Cuban on Shark Tank a while back, to enlist military spouses from across the country to make fashion handbag components. Be willing to take risks, but don’t be reckless.

Marketing 125

Marketing Technical Review Startup Resource 125

Startup Professionals Musings

OCTOBER 25, 2021

Partially due to the pandemic, but also due to longer, healthier lives and changes in job tenure, Boomers are now expected to stay in the labor force longer, and according to projections , could actually dominate the labor market by 2024. In terms of job creation, innovation, and productivity, entrepreneurs drive growth.

Technical Review 126

Technical Review Technical Support Entrepreneur Startup 126

Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

SoCal CTO

DECEMBER 1, 2010

I continue to collect great content that is the intersection of startups, products, online and technology. The United States is now a debtor nation to China and that the bill is about to come due. So let’s be very specific: let’s assume your dream job is product manager at Google, working on the Analytics product.

Technical Review 175

Technical Review Startup Product Technology 175

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.

Mobile 173

Mobile Marketing Technical Review Startup 173

socalTECH

OCTOBER 10, 2012

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags.

Product 145

Product Paid Search Advertising Technical Review 145

Startup Professionals Musings

AUGUST 5, 2022

You may be convinced that your technical expertise, and your passion for the product, will allow you to succeed without reliance on team members, but in my experience, I have seen many careers and businesses fail due to lack of team synergy, or even in-fighting and dysfunction. Be visible and communicate regularly with the team.

Startup 119

Startup Technical Review Activity Social Media 119

Both Sides of the Table

DECEMBER 17, 2013

. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints.

Custom 85

Custom Customer Product Marketing 85

Tech.Co

MAY 31, 2023

Best Communication Tools for Startups Communication tools refer to any type of technology that helps businesses stay connected. If you manage remote or hybrid teams, RingCentral provides the best web conferencing software we've reviewed. Here are a couple of our favorites. From its 4.3-inch

Tool 128

Tool Startup Software Review Technical Review 128

Tech Zulu Event

MAY 6, 2014

Today, there are many companies competing for innovation in the field of wearable tech. Not only can wearable technology make our lives easier, but it can also help to make the lives of many with illnesses or disabilities more comfortable and productive. Google Glass is one of the most famous examples of wearable Tech.

Technical Review 88

Technical Review Technology Software Review Google 88

Startup Professionals Musings

JULY 2, 2017

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.

Technical Review 55

Technical Review Technology Social Media Social Network 55

Startup Professionals Musings

DECEMBER 18, 2022

“Attached is a copy of my full business plan for your review.” I don’t have a business plan, but the technology is disruptive.” Investors are buying part of the business, not the product or service. Investors are buying part of the business, not the product or service. Investors invest in the jockey, more than the horse.

Technical Review 109

Technical Review Startup Statistics Social Media 109

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Your overall customer experience will trump product features every time, in terms of loyalty, trust, and return visits.

Marketing 94

Marketing Social Media Technical Review Custom 94

Startup Professionals Musings

APRIL 16, 2022

Yet I find, as a mentor and outside consultant, that many of you focus only on working conditions and compensation as the key factors determining team engagement , health, and productivity. I will summarize these here, with my insights, for your review and implementation: Physical health. Spiritual connections.

Technical Review 141

Technical Review Mentor Social Media Custom 141

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In my experience, even in startups, longer-term strategy often gets pushed off the agenda due to current challenges. Hone your process for due diligence and integrating these new elements.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

DECEMBER 18, 2020

All of us are struggling to keep up in this age of technological acceleration, where we learn every day that we can’t trust links in our email, marketing guarantees, or phone requests from people we don’t know. Using recognized experts and social media influencers turns the marketing context into teaching as opposed to selling.

Custom 173

Custom Customer Social Media Technical Review 173