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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It’s why it’s important to establish a brand, know what your key messages are and communicate them often and simply. It is simply the most important way to proactively control your career development and how the market perceives you. I hated that which is why the story still sticks in my head. We take MBAs.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". So naturally, we started getting all this product awareness, right?

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". So naturally, we started getting all this product awareness, right?