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HG Insights Powers New Forrester Market Research Offering

socalTECH

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133
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Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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Cylance Names Sales, Product Execs

socalTECH

Cylance said it has named Rahul Kashyap as Chief Product Officer and John Giacomini as Executive Vice President, Global Sales.

Sales 100
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Early Bird Sale for Xcelerate at Biotech Week Boston Ends This Friday

Xconomy

Don’t miss out on savings for this year’s online Xcelerate Keynote Series at Biotech Week Boston – our early bird sale ends this Friday! In addition to Xcelerate’s four keynote sessions, your ticket also includes admission to the BioProcess International Conference virtual exhibit.

Sales 98
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Arrowhead Buys RNAi Research and Development Assets From Novartis

socalTECH

Pasadena-based Arrowhead Research said this morning that it has acquired the entire RNAI research and development portfolio and associated assets of Novartis. Arrowhead said the deal also includes milestones and royalties on sales of future products. READ MORE>>.

Research 100
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The Danger of Crocodile Sales

Both Sides of the Table

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Beware of Crocodile Sales. I still do this sometimes, too. Always “test your understanding.&#.

Sales 314
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iSuppli Buys Research Firm

socalTECH

El Segundo-based iSuppli announced Thursday that it has acquired UK-based Screen Digest , a firm which provides market research covering film, television, broadband media, mobile media, cinema, home entertainment, TV technology and video games. iSuppli provides market research on the electronics industry.

Research 140