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7 Ways To Promote Your Services Business By Blogging

Startup Professionals Musings

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add content regularly. Conversational style.

Blogging 135
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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Professional investors and even customers invest in people, rather than just a product.

Product 169
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Boost Office Productivity with these 5 Techniques

Southern California Edison Blog

Productive offices get more done—their workers complete projects faster and bring in more revenue for their organizations. Below you will find several techniques managers can use to encourage office productivity: . Below you will find several techniques managers can use to encourage office productivity: .

Product 94
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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. We like to use new product and gain benefits before our peers. It influenced a generation of tech marketers. We are evangelists.

Marketing 294
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews. What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product? Outside partners and channel impacts are complex.

Customer 100
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Every Small Business Should Celebrate the Positives

Startup Professionals Musings

Sponsored by VISA Business Running a small business as an entrepreneur is a never-ending challenge of new products, customers, competitors, and an unpredictable economy. They forget that they became entrepreneurs, according to the “ DNA of an Entrepreneur ” study a while back, for just this flexibility. Beat the competition.

Startup 92
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Doing the Right Thing > Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164