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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Metrics 102
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Demand Media Nets $77.2M From IPO

socalTECH

Santa Monica-based Demand Media said this morning that it received approximately $77.2M in net proceeds from the firm's IPO last week. Demand's IPO offering was for 10,235,000 shares of common stock at $17.00 READ MORE>>.

.Net 145
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Marketing 174
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Metrics 57
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Demand Media Revenues Up In Q1

socalTECH

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. Demand also mentioned strong direct brand advertising sales helped its results. READ MORE>>.

Demand 133
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THQ Drastically Lowers Sales Guidance

socalTECH

Agoura Hills-based videogame maker THQ has drastically lowered its sales guidance, saying early this morning that it has updated fiscal guidance for its fiscal first quarter ending June 30th and fiscal year ending March 31, 2011, due to "lower than anticipated sales" of its title UFC Undisputed 2010, plus a strengthening US dollar.

THQ 133
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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Metrics 101