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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Metrics 102
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Demand Media Links With Electus Digital For Comedy Ad Sales

socalTECH

Santa Monica-based Demand Media said today that it has linked with Electus Digital , to offload premium ad sales for its Cracked.com website. According to the two, Electus Digital will now offer exclusive premium ad sales representation for Cracked.com, including custom branded content and "high-impact" ad units on the site.

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Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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Demand Media Unloads Cracked For $39M

socalTECH

Santa Monica-based Demand Media has sold Cracked , its online humor site, to the E.W. According to Demand Media, the move will give it a "more focused portfolio of businesses", and also "significantly" strengthen its balance sheet. Demand Media acquired Cracked in 2007. READ MORE>>.

Demand 100
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Demand Media Shifts Ad Strategy

socalTECH

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.

Demand 138
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Marketing 174
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Maker Studios, Vimeo Team On VOD Content

socalTECH

Maker Studios will be producing content for distribution exclusively on Vimeo , the two said this morning, as part of a new, on-demand deal between Walt Disney a IAC. maker studios vimeo video demand hollywood' Maker Studios is owned by Disney, and Vimeo is owned by IAC. Financial terms of the deal were not disclosed.

Content 100