socalTECH

JUNE 16, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, has tapped Joost --now owned by Adconian--for its pre-roll advertising inventory. Tags: demand media joost advertising video. Financial details of the partnership were not disclosed. READ MORE>>.

Demand 140

Demand Media Santa Monica Advertising 140

socalTECH

MAY 5, 2011

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. Demand also mentioned strong direct brand advertising sales helped its results. READ MORE>>.

Demand 133

Demand Media Santa Monica .Net 133

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

socalTECH

MARCH 5, 2014

Wann was most recently CRO at SpinMedia, and also had been EVP of Business Development at Demand Media. fullscreen content network youtube executive sales' Wann has also served at Amazon and MSNBC.com. READ MORE>>.

Demand 157

Demand Advertising Content Sales 157

socalTECH

NOVEMBER 4, 2019

Los Angeles-based LiveXLive Media said this morning that it has named two new executives at the company. According to LiveXLive, it has named Jason Miller as Global Head of Sales and Brand Partnerships and Kyle Hoedl as Vice President of Marketing. READ MORE>>.

Media 100

Media Demand Advertising Sales 100

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

socalTECH

OCTOBER 6, 2010

Qualcomm said it is suspending direct consumer sales of devices, and will continue maintaining the service until Spring 2011. Tags: qualcomm television content streaming media layoffs entertainment jobs employment. READ MORE>>.

Layoffs 164

Layoffs San Diego Demand Entertainment 164

socalTECH

SEPTEMBER 21, 2010

Here are four startups of them, and what they're doing: Demand Media. Demand Media, the internet publishing firm which is in the midst of an IPO effort, is the brainchild of Richard Rosenblatt, who was at the reins of Intermix, the parent firm of MySpace, and brokered the sale of MySpace to News Corporation.

Startup 178

Startup Tech Coast Angels Demand News 178

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

TechCrunch LA

OCTOBER 7, 2021

Its “content arm” Entity Mag has quite interestingly gone viral on social media and has more than 1.1 Covid-19 foisted a hefty set of expectations on the e-learning industry, with companies building tools to help teach people remotely suddenly finding themselves in unprecedented demand.

Mentor 297

Mentor Training Startup Course 297

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

MAY 30, 2019

How we do that, is we're building a content community, and saying, here's all this content we want to give to you, and consulting we can provide, to help you and your family get back on your feet at last. Essentially, we've taken a portion of our outplacement content, and put it on the front end, and saidthis is complimentary for you.

Content 193

Content Social Network Coach Help 193

socalTECH

MARCH 1, 2013

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Lots of them were in online media and entertainment. That's how we make our money.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

socalTECH

OCTOBER 7, 2009

For this morning's interview, we sat down and talked with Nick Desai , CEO of Global Fitness Media , which runs FitOrbit (www.fitorbit.com), an online site looking to help users put together a fitness and connect with fitness trainers. Nick Desai: Jack Steinfeld--which everyone knows as Body by Jake--is the founder of Global Fitness Media.

Media 168

Media Pricing Sites Training 168

socalTECH

AUGUST 27, 2014

We had worked at another organization together in online marketing, and learned every aspect of the business, from closing new deals, on-boarding new clients, to building media plans. We worked together for four years, and I ended up heading up media buying at that company, and he headed up sales.

Startup 239

Startup El Segundo Marketing Media 239

socalTECH

MARCH 3, 2011

I think many people came it the wrong way, and look at the content in the world created by a studio, which has done the work creating and producing that content, and spending millions and millions on it, and they hope to leverage that and make some incremental revenue. Our job is to help capture some of that demand.

Redpoint 201

Redpoint Startup Content .Net 201

socalTECH

AUGUST 20, 2010

Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content. I joined about a year ago--a bunch of us did--and looked at where Sidebar was as it was gearing up for a full consumer launch of its personalized content portal. What is Sidebar all about?

Content 189

Content Screening Mobile Customer 189

socalTECH

JULY 7, 2010

Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp. Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Startup Professionals Musings

JUNE 26, 2020

Include marketing, sales, and customer rollout plans. Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers. Professional investors and even customers invest in people, rather than just a product.

Product 169

Product Summary Startup Examples 169

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. This is true whether it’s physical products or media products. from Charter’s subscribers.

Product 296

Product Course Customer Custom 296

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. company operates a number of content-focused sites, including LIVESTRONG, eHOW, Cracked, and a domain name registration business, eNOM. The now-public.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

APRIL 2, 2014

I was at PowerBar, the energy bar company which was acquired by Nestle, and then I went on to marketing analytics companies, including Nielsen Catalina, and most recently Buddy Media, which was acquired by Salesforce. We''re growing and scaling to meet the demands of the market. That''s what I get excited about. READ MORE>>.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

JUNE 5, 2012

We then take that information and find trends and metadata, and all that content and sharing, and use it to drive e-commerce, and to design and manufacture apparel products. I'd make my own style books in my bedroom, and post them on my bedroom walls, and editorialize my own stories and content. Each one took six hours to make.

Startup 182

Startup Commerce Design Media 182

Startup Professionals Musings

MAY 10, 2017

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. A great resource is the classic book by Drew Williams and Jonathan Verney, “ Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth.” Use social media in concert with a web site and offline media.

Startup 64

Startup Sales Customer Custom 64

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. In the meantime, Groupon came along, and our media customers started to lose advertising.

Platform 263

Platform Training Software Review Advertising 263

Tech Zulu Event

DECEMBER 18, 2013

Pierce is an advisor to Casual Connect, GamesBeat, and Digital Media Wire, an active angel investor and member of BitAngels and an active supporter of non-profit and advocacy organizations and is a member of Clinton Global Initiative. Peter Csathy - CEO Manatt Digital Media Ventures. He continues to sit on the board of Sorenson Media.

Startup 111

Startup Entertainment Media Santa Barbara 111

Startup Professionals Musings

MARCH 8, 2012

The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact with each other, and expect to interact with you as a business. Engage customers with relevant and valuable content. Customize your interactions to meet unique customer needs.

Customer 93

Customer Custom Networking Entrepreneur 93

socalTECH

OCTOBER 28, 2016

Also, because of the internal dynamics of the talent pool, it effectively lead to more companies in the preponderant areas, which at the time were e-commerce, ad-tech, and disruptive media or media-related companies�such as game companies, companies that were in music, or companies related to the distribution of content.

Startup 100

Startup Entrepreneur Funding Incubator 100

Startup Professionals Musings

JANUARY 3, 2011

The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact with each other, and expect to interact with you as a business. Engage customers with relevant and valuable content. Customize your interactions to meet unique customer needs.

Customer 91

Customer Custom Startup Networking 91

Tech Zulu Event

APRIL 1, 2013

Learning experience includes: on-demand online video tutorial courses, live video-conference workshops, as well as individual online consultations, live workshops, and group programs. Mike’s work in sales, marketing, distribution, and business development is essential to customer acquisition, growth, and scalability. How does it work?

Web 93

Web USC Course Guide 93

Both Sides of the Table

JULY 1, 2010

Company plans to use the capital to build out sales and marketing and r&d. -a Includes content mobile guides, ie. Makes money by partnering with brands and marketers to publish location-triggered content. Spread through word-of-mouth as the company has no sales team, all engineers. a fbFund winner. Current round: $4.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Tech Zulu Event

DECEMBER 9, 2015

If you’re planning to launch the latest version of a device, for example, make sure you’ve adequately allocated resources to keep up with the demand. 2 Develop holiday sales. 4 Use social media. As with email, social media is a practical way to keep your target customers informed of sales throughout the duration of the holidays.

Social Media 40

Social Media Entrepreneur Resource Tips 40

Startup Professionals Musings

AUGUST 8, 2016

He lays out very plainly his own experiences on both sides of this equation, and I particularly enjoyed his summary startup roadmap of twenty-one steps to success, which add real content to the eight that I recommend to every entrepreneur: Select an idea you can clearly communicate in thirty seconds.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

TechCrunch LA

AUGUST 11, 2021

Snipfeed started as a content discovery platform with 44,000 weekly active users — but when Snipfeed added a creator monetization tool to its platform, it became its most popular feature. “ Content creator doesn’t necessarily mean you’re going to be the next Addison Rae or a TikTok star,” explained Ramdani.

Platform 286

Platform Commerce Startup Tool 286

TechCrunch LA

MAY 26, 2018

It’s a matter of survival thanks to the persistent lack of demand from consumers. . Sales of head-mounted displays began to climb out of their doldrums late last year, and are expected to surpass 1.5 There’s also new forms of play and arcades that are possible and interactive audience participation for content creation.”

Torrance 180

Torrance Los Angeles Entertainment Platform 180

Both Sides of the Table

OCTOBER 1, 2009

More tellingly was the sale of Mint.com to Intuit for $170+ million because it showed VCs that a well-executed investment can still garner a quick, solid results (the company was sold around 3 years after its foundation). VC’s are working hand-in-glove with the investment bankers to prepare for IPOs or create auction-style trade sales.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255