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Demand Media Shifts Ad Strategy

socalTECH

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.

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Demand Media Taps Joost For Pre-Roll Ads

socalTECH

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, has tapped Joost --now owned by Adconian--for its pre-roll advertising inventory. Joost is now Adconian's business for providing in-banner and in-stream video advertising. Financial details of the partnership were not disclosed.

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Demand Media Revenues Up In Q1

socalTECH

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. Demand also mentioned strong direct brand advertising sales helped its results. READ MORE>>.

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Fullscreen Appoints Chief Revenue Officer

socalTECH

Wann was most recently CRO at SpinMedia, and also had been EVP of Business Development at Demand Media. The company said that Wann will be responsible for developing new and existing revenue opportunities for Fullscreen, including business development, marketing, and advertising operations. Wann has also served at Amazon and MSNBC.com.

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LiveXLive Names Two VPs

socalTECH

According to LiveXLive, it has named Jason Miller as Global Head of Sales and Brand Partnerships and Kyle Hoedl as Vice President of Marketing. LiveXLive provides livestreaming, digital audio, on-demand music, and more from such music festivals as Rock in Rio, EDC Las Vegas, the Montreux Jazz Festival, and others. READ MORE>>.

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Julie Schoenfeld On Perfect Market's New Funding

socalTECH

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content. Congrats on funding.

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7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

Let your audience help with content creation. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Even more valuable are success case studies and testimonials.