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Your “drop dead” question for a customer survey

Berkonomics

Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is , ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. Most of us know of the “net promoter score” which is the ultimate survey.

Customer 218
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Should you cast your net where the big fish swim?

Berkonomics

For this reason alone, it makes sense for most of us to aim high once we have worked the kinks out of our offering with smaller customers. It is hard to recover from any failure to perform, but doubly so when the customer is highly visible in the industry. One day a sixteen-wheeler full of returned product drove into his loading area.

.Net 156
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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Cast your net where the big fish swim.

Berkonomics

For this reason alone, it makes sense for most of us to aim high once we have worked the kinks out of our offering with smaller customers. It is hard to recover from any failure to perform, but doubly so when the customer is highly visible in the industry. One day a sixteen wheeler full of returned product drove into his loading area.

.Net 235
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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114
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Recurring revenues: Oil or glue?

Berkonomics

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

Sales 296
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits.

.Net 168