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Could you achieve ten percent net income each month?

Berkonomics

The longer the time it takes to break even or get to that magic ten percent net, the higher the number of dollars needed. The post Could you achieve ten percent net income each month? This new tool gives you that number plus the amount needed to make the business a viable entity with a chance of long-term survival and growth.

.Net 156
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Should you cast your net where the big fish swim?

Berkonomics

[Email readers, continue here…] I have been on the board of a services company that specializes in the middle of the market, knowing that very large competitors throw lots of resources at the largest accounts – resources that our company just does not have. A personal story about dealing with too large a company.

.Net 156
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Net Gain?

L.A. Business Journal

Recent real estate deals by Netflix highlight hot market, constrained outlook on studio space.

.Net 124
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How long can Zuckerberg afford to bankroll the AR/VR market?

TechCrunch LA

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! other things.

Marketing 246
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Traditional marketing vs. social engagement

Berkonomics

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120
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Cast your net where the big fish swim.

Berkonomics

I am on the board of a services company that specializes in the middle of the market, knowing that very large competitors throw lots of resources at the largest accounts – resources that our company just does not have.

.Net 235
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174