article thumbnail

6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.

Metrics 102
article thumbnail

10 Keys To Real Innovation In Your Next New Business

Startup Professionals Musings

As a startup advisor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. Startups which display real innovation, such as alternative energy sources and new medical treatments, are still rare. Net result and reward. Followers and linear thinkers need not apply. Ownership.

Coach 137
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.

Metrics 57
article thumbnail

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.

Metrics 101
article thumbnail

5 Keys To An Effective Startup Communications Mindset

Startup Professionals Musings

He nets out five specific mindsets that I assure you will help any of you as a leader communicate more openly and more successfully: Be convinced you have a valuable contribution to make. You as the leader have a responsibility to define goals, strategy, and operational metrics. Always open to be influenced by new information.

Startup 124
article thumbnail

Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. What makes up revenue?

Startup 418
article thumbnail

10 Steps To A New Venture That Can Change The World

Startup Professionals Musings

As a startup advisor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. Startups which display real innovation, such as alternative energy sources and new medical treatments, are still rare. Net result and reward. Followers and linear thinkers need not apply. Ownership.

Coach 144