Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JANUARY 14, 2013

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. Convertro raised $5M in a Series A in 2009. The firm is based in Santa Monica. READ MORE>>.

Santa Monica 147

Santa Monica Advertising Equity Entrepreneur 147

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. First, they set rules for who can sell what to whom – such as by vertical, company size of buyer, geographic region, by product, etc. In digital advertising, we have it backwards. Sounds crazy, doesn’t it?

Advertising 59

Advertising Sales Software Platform 59

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network. READ MORE>>.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

socalTECH

FEBRUARY 22, 2011

Santa Monica-based Demand Media , the internet publishing firm headed by Richard Rosenblatt, reported its fourth quarter and fiscal 2010 results today, the first as a public company. in revenues from Q4 of 2009. in a loss in Q4 of 2009. Demand Media said it had revenues of $73.6M for Q4 of 2010, up 33 percent from the $55.5M

Demand 145

Demand Media Report .Net 145

socalTECH

OCTOBER 20, 2010

According to the firm, Cragon is replacing Brenda Agius, who the company said is leaving the firm for personal reasons. Cragun was most recently Local.com's Vice President of Finance, having joined the firm in April of 2009. Tags: local interim executive search advertising. READ MORE>>.

Advertising 140

Advertising Sites Networking Company 140

socalTECH

FEBRUARY 5, 2013

The group says that so far, from 2009 to 2011, it accepted 23 companies, of which 19 received funding worth a total of $80M; the accelerator said that the nine companies acquired exceeds $60M in proceeds.

Class 168

Class Startup Web Design Mentor 168

socalTECH

AUGUST 26, 2009

Beverly Hills-based Hydra LLC , an Internet advertising company which has been seeing major growth in the last couple of years, has apparently hit a major snag, as the company has become embroiled in lawsuits associated with the departure of three of the four founding partners at the firm. which controls the company's board.

Beverly Hills 124

Beverly Hills Journal Advertising Los Angeles 124

socalTECH

OCTOBER 4, 2010

Irvine-based WebVisible , which provides online advertising to small and medium sized businesses, has made a major change in its organization today, saying that it has made a fifteen percent reduction in its headcount, and shuffled its CEO. Burr has been COO of the company since 2009, and was founder of ISP NetZero.

Layoffs 154

Layoffs Advertising Activity Organization 154

socalTECH

AUGUST 19, 2010

Irvine-based WebVisible , which helps small and medium sized businesses place and manage their Internet advertising, announced today that it has opened up a new facility in Mumbai, India. The company said it is hiring project managers, engineers, and technical leads in the area of software and quality assurance and database administrators.

Electronic Arts 140

Electronic Arts Southern California Advertising Los Angeles 140

Both Sides of the Table

AUGUST 21, 2011

Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

FEBRUARY 19, 2010

Los Angeles-based Rubicon Project , the online ad optimization firm headed by Frank Addante , announced this morning that it has hired investment banker Allen & Company. Rubicon also said in its announcement that it had year-over-year growth of 270%, and that during 2009 it made its first acquisition, of technology firm Others Online.

Invest 133

Invest Clearstone Acquisition Advertising 133

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Without all of you, we wouldn't be able to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Advertisers.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

APRIL 15, 2010

for the quarter, up from both Q4 of last year as well as the comparable Q1 quarter in 2009, according to the latest numbers from PricewaterhouseCoopers and the NVCA. in Q1, up from $588.033M tallied by the report in Q4 of 2009, and up significantly from the $320.2M received in the region in Q1 of 2009. across 31 days. "We

Southern California 208

Southern California Orange County Invest GRP Partners 208

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Closing a VC fund in 2009/10 is a major achievement in and of itself. DEAL OF THE WEEK: Gilt Groupe – We both admired this company. Greycroft is an early-stage VC.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Both Sides of the Table

JUNE 3, 2010

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. Current round: $3mm in Series B by betaworks (lead)(largest investor in company), Ron Conway, Danny Rimer, Accelerator Group, Roger Ehrenberg, Howard Lindzon. Company still in beta. MetaMarkets.

Venture Capital 214

Venture Capital Startup Design S3 214

SoCal Tech Calendar

APRIL 15, 2009

Tuesday, April 21, 2009 -- "Business Dilemma - How Should We GROW?" is a newly formed media and telecommunications company providing wireless internet (WiFi) services to restaurants, hotels, municipalities, institutions and other high traffic areas sponsored by advertisers. Joe Media Inc. Joe Media Inc. See [link].

Media 100

Media Advertising Sales Services 100

socalTECH

OCTOBER 20, 2009

Woodland Hills-based ReachLocal , a provider of local search advertising services, has topped Deloitte's 2009 Technology Fast 500 list, an annual listing of companies ranked by their five year growth rates. According to the list, ReachLocal topped the list with a five-year, fiscal growth rate of 146,050 percent.

ReachLocal 124

ReachLocal Woodland Hills Beverly Hills Cerritos 124

socalTECH

DECEMBER 29, 2010

Irvine-based Local.com , the operator of local search sites, said this morning that it has appointed Ken Cragun as CFo of the company. Cragun was Vice Presdient of FInance at Local.com since April of 2009, and has also been at ModtechHOldings, MIVA, ImproveNet, and NetCharge.com. READ MORE>>.

Sites 154

Sites Paid Search Company Companies 154

SoCal Tech Calendar

JANUARY 16, 2009

Thursday, January 22, 2009 -- LAVA Venture Awards Dinner. See [link].

LAVA 100

LAVA Advertising Media Funding 100

socalTECH

DECEMBER 30, 2010

A number of companies in the portfolio delivered very strong operating results in 2010, which is exciting. Also, we had an investment in a company that went public this year, BroadSoft, which is one of 2010's best-performing IPOs. 2) Advertising in the Facebook ecosystem. 2) Advertising in the Facebook ecosystem.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Both Sides of the Table

SEPTEMBER 12, 2013

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.

Invest 340

Invest Venture Capital Startup News 340

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. Those companies are used to the precision and target-ablity of search. It has to represent a win for buyers, and also has to represent a win for sellers. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

SoCal Tech Calendar

JUNE 28, 2009

Tuesday, June 30, 2009 -- Online and Mobile Video. The UCLA Anderson School of Management and the German American Business Association (GABA), invite you to an exciting panel discussion with top digital media executives and venture capitalists followed by a reception at the UCLA Faculty Center.

Mobile 100

Mobile Break.com UCLA GRP Partners 100

Frank Addante

MAY 24, 2007

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: ► October (1) New Video! . Startup 3.0:

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

socalTECH

APRIL 1, 2010

You have advertising networks and mediation players, but you don't really have an ad management platform like ours. We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. Our space is pretty young. READ MORE>>.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

MARCH 15, 2013

Forsblom is now in Los Angeles and San Diego, and reinventing himself with a mobile application company called TenFarms (www.tenfarms.com). PhotoPoll is our first app to push live, and now we're working on our second app, AdTile, which is a mobile advertising solution for applications and mobile software. What happened there?

Mobile 233

Mobile Southern California Startup Outsource Development 233

socalTECH

SEPTEMBER 7, 2010

Zac Brandenberg: The company was founded in late 2007 by Adam and Donna Powell. So, we refocused in late 2008 and early 2009, and launched Island Paradise in August of that year. Zac Brandenberg: The company had a lot of success with Island Paradise, which grew very rapidly. How did the firm start? Why the interest in that area?

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

socalTECH

MAY 18, 2010

We built that and put it on the App Store on December 24 of 2009. We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic. Al Eisaian: There's a common theme with the last three companies I've been involved in as far as startups.

Mobile 168

Mobile .Net Pasadena Software Review 168

socalTECH

OCTOBER 28, 2008

on the buy of four companies during Q3. Separately, Internet Brands said it has secured a $35M revolving line of credit from Silicon Valley Bank, which it plans to use for acquisitions starting in mid-2009. Financial terms of those buys were not disclosed, however Internet Brands said it spend $10.7M on those web site buys.

Internet Brands 100

Internet Brands Web Acquisition Sites 100

Tech.Co

JANUARY 15, 2018

has been acquired by MVF , an international publishing and tech company. MVF was founded in the UK by five friends in 2009, and has driven incredibly fast growth over the past 9 years. Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting.

Media 175

Media News Organization Content 175

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. We're the first company to close the loop on ads.

Social Media 113

Social Media Advertising Social Network Userplane 113

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. The company’s workforce has grown to about 270, including 80 in San Diego.

Customer 40

Customer Custom San Diego JavaScript 40

socalTECH

MARCH 1, 2012

That's something that typically only large companies with large ERP budgets, like Amazon or eBay, have been able to do, something which has not been available to local businesses. I called up the CEO of a company, MusicNet one day, because I am a big music fan and musician myself, and saw what they were doing. We sold that to IAC.

Southern California 245

Southern California Idealab Startup Customer 245

Tech Zulu Event

DECEMBER 9, 2009

At the conference, we will explore how companies are using these technologies today, and should be using them tomorrow, for significant bottom line impact in areas like marketing, corporate information management, publishing, customer service, and personal productivity. . Advertise and get noticed with us!

Technical Review 40

Technical Review Stickam Web Conference 40