Remove 2009 Remove Advertising Remove Help Remove Platform
article thumbnail

Rubicon Project: 270 Percent Year over Year Growth

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. According to the firm, it served up more than 350 billion ads through its platform this year. READ MORE>>.

article thumbnail

Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry

Frank Addante

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. Another great opportunity within the digital advertising: those segments of the industry that contain characteristics of “expiring” inventory markets such as travel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Upfront Ventures Adds Hamet Watt as New Investment Partner

Both Sides of the Table

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.

Invest 340
article thumbnail

This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Closing a VC fund in 2009/10 is a major achievement in and of itself. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Total raised: $83mm; Series B round (July 2009 for $43mm) valued company at $400mm.

article thumbnail

Interview with Evan Rifkin, Burstly

socalTECH

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Evan Rifkin: Basically, we are an open and free ad management platform. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. What is Burstly?

Startup 164
article thumbnail

Tech.Co Has Been Acquired by Global Digital Media Business

Tech.Co

MVF was founded in the UK by five friends in 2009, and has driven incredibly fast growth over the past 9 years. Our dream went beyond monthly cocktail events, and together we created a new vision for how we could help innovators everywhere. Today, I’m excited to announce that Tech.Co Most importantly, we like them.

Media 175
article thumbnail

Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. We help our customers weave together all the data across all of their data streams,” Lunsford said.