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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”

Marketing 354
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Power-One Revenues Surge On Solar Inverter Demand

socalTECH

Camarillo-based Power-One , which develops both photovoltaic inverters and other poser conversion products, saw its fourth quarter results surge on demand for its photovoltaic inverter products. According to the firm Thursday, it saw net sales of $366M for its quarter ended January 2, up 157 percent from the fourth quarter of 2009.

Demand 181
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Product Development and Management Association - Strategy to Execution in These Trying Times

SoCal Tech Calendar

Tuesday, October 20, 2009 -- Strategy to Execution in These Trying Times Speaker: Barbara Nelson from Pragmatic Marketing Good strategy helps you filter out bad tactics so you can focus on whats most important to your long-term viability in the market. See [link] (more).

Develop 100
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6 Keys To Startup Wins Without Disruptive Innovation

Startup Professionals Musings

What you probably don’t realize is that the term disruptive brings its own set of baggage, implying to investors extra high risk, high market building costs, and a long slow ramp before payback. Here are some example strategies to pitch and practice: Adapt an existing product to a new use. Innovation doesn’t even require technology.

Startup 129
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The Big VC Thaw – Why The Market is Moving Again (part 2 of 3)

Both Sides of the Table

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Here is a YouTube marketing case study they did.

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Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry

Frank Addante

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Not at all, a direct sales force is the most expensive channel to take a product to market. To sell enterprise software, sales employees are trained to sell through channels. Sounds crazy, doesn’t it?