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TrueCar Swizzles Billing Model, After Pressure From States

socalTECH

Santa Monica-based TrueCar , the online auto buying site led by Scott Painter, said Monday that it is addressing compliance issues and concerns with its service with a change to its billing model. TrueCar was charging dealerships a "success fee" for sales made due to leads from the site. READ MORE>>.

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Demand Media Revenues Up In Q1

socalTECH

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 in revenues the firm reported in Q1 of 2010. Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. million on revenues of $79.5M. READ MORE>>.

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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

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JewelMint Launches Online Series, National TV Ad Campaign

socalTECH

Santa Monica-based JewelMint , the jewelry service run by former MySpace co-founder Josh Berman and Diego Berdakin, said Thursday that it is launching an online "fashion film" series featuring Kate Bosworth , along with a national television commercial campaign.

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Schmooze Your Way to Success at Schmoozd 3

Tech Zulu Event

Back by popular demand Schmoozd 3 is set for this Thursday, July 29th 6-10 PM at Wokano in Santa Monica, CA. Tweetup.com - An auction-based advertising system from Internet incubator Idealab, which originally came up with the idea for search advertising in the 1990s when it launched GoTo.com.

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Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

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Frank Addantes FounderBlog: Startup 6.0 - the Rubicon Project: Internet Advertising

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc. Startup 3.0: