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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company says it first raised funding in 2011, and has been operating in stealth mode.

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How RxVantage's IT Software Aims To Automate A $20B Market

socalTECH

Pharmaceutical companies spent $20 billion a year marketing their products to medical offices. We spoke with Dan Gilman , President and co-founder of the company, to learn more about the company, it''s market, and why healthcare information technology is such an interesting area for investors. What is RxVantage?

Marketing 231
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Sonnen Sets Up Shop In LA To Accelerate Energy Storage Efforts

socalTECH

In a boost to LA's clean technology industry, energy storage products developer sonnen said this week that it has set up its U.S. headquarters in Los Angeles, to help increase its market presence in the United States. The German company started shipping its sonnenBatterie products in 2011.

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Convertro Tracks Users Across Devices, Solves Cross-Device Ad Issues

socalTECH

It's a new world out there for online marketers--users aren't just on their PC anymore, they're surfing the web, buying products, and using services across their tablet(s), desktops, and smartphone. So, how do marketers figure out if you're the same person to better target their ads? READ MORE>>.

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PDMA Networking Party

SoCal Tech Calendar

Thursday, May 19, 2011 -- PDMA Networking Party. Join product development, product management, product designers, RandD teams, marketing consultants, PDMA LA members and non-members and other product professionals for networking and fun. See [link] (more)

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Augmented Reality Event (ARE), May 17-18, 2011.

Tech Zulu Event

The 2011 ARE is bound to go above and beyond last year’s event. If you are an AR Enthusiast – you will feel like a kid in a candy store at ARE 2011. Dates: May 17-18, 2011. ARE 2011 Sponsors: Qualcomm , Occipital , and Ogmento. For a complete list of confirmed business talk speakers visit the website at: [link].

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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Nascent startup markets are like fine wine, they take time to develop.