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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

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Facebook's Impact on Entertainment PR and Marketing

SoCal Tech Calendar

Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms. Social Media Week LA. See [link] (more)

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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2011 May be the Year of the IPO for Social Media

Startup Professionals Musings

The timing of an IPO is driven heavily by the state of the economy in general and the stock market in particular, in concert with your profitability. The market is moving back up, but slowly. If it’s not enough, don’t do it. How’s the timing? In 1999, there were 486 IPOs nationwide; just 10 years later, in 2009, there were only 63.

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Marketing The Funniest Site On The Internet With Patrick Starzan of Funny or Die

Tech Zulu Event

TechZulu gets some questions answered for all you marketing folks out there. Patrick Starzan is the Vice President of Marketing and Business development at Funny or Die. He is a marketing professional with over 8 years of extensive online and social media marketing experience.

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TechZulu Live to Premiere "TZLaw" at 5:15 p.m. PT Thursday, October 7, with IP Attorney Denise Grayson of "The Social Network"

Tech Zulu Event

PT as they kick off the new weekly tech law show "TechZulu Law" with a discussion with IP attorney Denise Grayson, who portrays the attorney of Eduardo Saverin in the film about the early days of Facebook, "The Social Network.". In "The Social Network" Denise portrays Gretchen, the attorney of Facebook co-founder Eduardo Saverin.

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