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Rubicon: We're Second In Online Advertising Audience

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. READ MORE>>.

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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

2012 has been a remarkably interesting year in terms of developments in technology. Definitely Software as a Service (SAAS). Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. It was a big year for us. I don't even know where to start.

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

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What Should You Do with Your Crappy Little Services Business?

Both Sides of the Table

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. It’s nearly impossible to get a services company financed by VCs. They feel very confident they can hit $18 – 20 million in 2012. Why Shouldn’t Most Services Businesses Raise VC?

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WhatRunsWhere Targets Ads On Android

socalTECH

Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running into mobile apps for the Android operating system. READ MORE>>.

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Hulu Revenue Rise To $695M; Tops 3M Paying Subscribers

socalTECH

Hulu , the online video streaming site headed by Jason Kilar, detailed its 2012 numbers today, saying that it will close the year with approximately $695M in revenues, a growth of over 65% since 2011. Hulu said its subscriber count more than doubled during the year. READ MORE>>.

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ReachLocal Opens Three New Offices

socalTECH

Woodland Hills-based ReachLocal , the provider of local online marketing services to small and medium sized businesses run by Zorik Gordon, said this morning that it continues to expand its presence with the opening of three new offices. The company says it now has local presence in 11 international markets and 46 North American markets.