Remove 2014 Remove Blogging Remove Marketing Remove Sales
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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

The company built its own point-of-sale system and commerce APIs in-house, allowing them to deliver a “seamless” customer experience, former Glossier CTO Bryan Mahoney said in 2018. Founded in 2014, Glossier is widely touted as one of the earliest breakout successes of the DTC model, and raised its Series E last July at a $1.8

CTO Hire 197
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4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

For example, mobile now has become the formidable new communication channel, posting a year-over-year growth rate of 47 percent in 2014, according to WBR Digital Research. That means your marketing must now include shopping apps, location-based services and mobile wallets. Blogs must provide value to customers.

Custom 103
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How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

It turns out it actually takes time to build a high-growth business with differentiated intellectual property and roll out large, enterprise-class marketing solutions. “Ok, so this guy can write a blog and source deals but can he make any money?” 5 years ago. The monkey on my back. ” Yup. Heard that knock many times.

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How Boards Need to Evolve Over Time

Both Sides of the Table

By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how much energy to put into channel partners vs. direct sales.

Startup 325
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ServiceTitan is LA’s least likely contender to be the next billion-dollar startup

TechCrunch LA

The company is ServiceTitan, and its market… is air conditioners. That’s likely due to a continually expanding toolkit that now boasts a customer relationship management system, efficient dispatching and routing, invoice management, mobile applications for field professionals and marketing analytics and reporting tools.

Glendale 271
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014.

Startup 383
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). billion by 2014. It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. There are 2.9

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