Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. That means your marketing must now include shopping apps, location-based services and mobile wallets.

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Custom Customer Marketing Social Media 103

Startup Professionals Musings

JANUARY 26, 2020

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

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Social Media Startup Tool Google 131

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Tech Zulu Event

DECEMBER 4, 2014

But last August 28, 2014 seemed like a dawning of a new era in the Twitter world as Ian Chan, Twitter’s engineer, announces that the tool is available for just about anyone who wants to utilize it. But what does this mean for marketers? Will it be able to help brands market themselves better in social media?

Content 93

Content Marketing Social Media Journal 93

Tech Zulu Event

JULY 28, 2014

Fact: social media is among the top most powerful communication tools today. Pew Internet Project’s research on Social Networking reports that as of January 2014, 74% of online adults use social networking sites. Digital Insights reports in their 2014 Social Media statistics that Facebook has 1.01

Snapchat 82

Snapchat Social Media Social Network Media 82

Startup Professionals Musings

JULY 19, 2015

The rate of new entrepreneurs increased about 10 percent, from 280 out of 100,000 adults in the 2014 Startup Activity Index, to 310 out of 100,000 adults in the 2015 Index. 275 IPOs were completed in 2014, topping the 2013 total of 222 by more than 23%. The world is a now single market, both homogeneous and heterogeneous.

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Startup Social Media Entrepreneur Satisfaction 108

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

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Startup Social Media SEM Advertising 99

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. billion by 2014. Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

DECEMBER 26, 2013

Twitter was one of the most notable, with a market capitalization now up to $38 billion all by itself. The world is a now single market, both homogeneous and heterogeneous. This approach, popularly known as “glocalization,” means you design and deliver global solutions that have total relevance to every local market you plan to attack.

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Startup Entrepreneur Social Media Satisfaction 109

Startup Professionals Musings

MAY 31, 2015

Per a new study by networking giant Cisco , the world’s yearly mobile data traffic grew 69 percent in 2014, reaching 2.5 Virtual living: the rise and growing dominance of social media. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

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Startup Social Media Entertainment Metrics 106

TechCrunch LA

JUNE 3, 2022

Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. Nasty Gal CEO Sophia Amoruso is credited with coining the term in the title of her 2014 memoir, “#Girlboss,” which chronicled her rags-to-riches success and was adapted into a Netflix show. And who cares?

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Startup Netflix Los Angeles Innocal 280

TechCrunch LA

NOVEMBER 4, 2019

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. The first phase was the rise of the media platforms: YouTube, Instagram, etcetera, that allowed creatives to build audiences. With new followers — today her account, @weworewhat , has 2.2

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Platform Marketing Tool Venture Capital 170

Startup Professionals Musings

SEPTEMBER 20, 2014

Instead, they need to validate a customer problem and real market need first. Exciting new technologies these days range from the easier to use social media software platforms I see almost every week, to new transportation models, like consumer space travel and hydrogen fuel autos. Your passion isn’t enough to create a market.

Technology 114

Technology Startup Social Media Custom 114

Startup Professionals Musings

OCTOBER 5, 2014

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. Martin Zwilling First published on Entrepreneur.com on 9/26/2014.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

Startup Professionals Musings

AUGUST 16, 2014

Just like you don’t have to be a financial guru to recognize a good CFO, or a marketing genius to hire a VP of marketing, you can find the right technical partner or team member by using the right evaluation and hiring steps, including the following: Engage a technical advisor to assist with recruiting and early interviews.

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High Tech Entrepreneur Startup Social Media 103

Both Sides of the Table

OCTOBER 26, 2014

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The other thing that tech execs often want to do is to delegate the PR to their marketing person. I wrote about how to build relationships with journalists in this post.

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Press Startup Writing Training 319

Startup Professionals Musings

JULY 30, 2014

Certainly, I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market. There is always a related market or new country.

Technology 103

Technology Entrepreneur Study Research 103

Startup Professionals Musings

MARCH 12, 2013

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Schools need the same analysis to provide more effective teaching media and techniques.

Startup 98

Startup Social Media Study Guide 98

Tech Zulu Event

APRIL 1, 2015

A survey by the Webs Small Business Digital Trends revealed that 63% of small business owners are using digital strategies in their overall marketing efforts. An integrated digital marketing strategy can do that and so much more. These two forms of marketing are meant to work hand in hand. Pull your audience with content.

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Guide Social Media Content Advertising 40

Startup Professionals Musings

DECEMBER 6, 2014

A strategy of learning and willingness to pivot, based on market feedback, is a great survival skill and attitude, cherished by investors. Rather than hide seemingly non-productive gaps in your work to-date, investors look for logical actions, and iterative small steps that could be quick to market or quick to fail.

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Entrepreneur Angel Social Media Patents 107

Startup Professionals Musings

NOVEMBER 1, 2014

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Gallup says the Boomer demographic is the largest and still growing mainstream pool of experienced talent in the market today (76 million people strong).

Entrepreneur 106

Entrepreneur Technical Review Software Review Report 106

Startup Professionals Musings

MAY 31, 2014

They are willing to cover marketing, inventory and scaling, but not product development. An example might be 50 percent for marketing, 30 percent for inventory and 20 percent for staffing. These days, even viral marketing requires real money, for events and promotions. Make your focus and priorities clear.

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Startup Funding Entrepreneur Invest 114

Startup Professionals Musings

MAY 10, 2014

Yet if you already have some early adopters, that''s a good indication that real marketing and education will likely bring your product or service mass acceptance. It’s now obvious that there is no market for what I created.” Big markets never spring up fully grown out of the ether. So hang in there and get busy. “I

Startup 110

Startup Entrepreneur Statistics Course 110

Startup Professionals Musings

AUGUST 10, 2014

Both have worked.Google reached $1 billion in revenue within five years of incorporation, and now has a market capitalization of over $400 billion. First movers in a new space need users more than revenue to maintain market share, so investment pitches need to highlight this priority in requests for funding resources.

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Entrepreneur Organization Invest Custom 98

Startup Professionals Musings

OCTOBER 9, 2015

According to Tim Cook at Apple, there were over 9 million registered developers in 2014. No company has more value control points than Google, which spans advertising, e-commerce, social media, video and mobile, as well as a full suite of hardware products. Look for value points to control.

Startup 98

Startup Platform Pricing Netflix 98

Tech Zulu Event

SEPTEMBER 25, 2015

EnvoyNow is innovating in the on-demand food delivery space, targeting the underserved college market. DigiSynd manages Disney’s brand presence in the social media space. Early 30s: Got really serious about her career and started her company LaunchBit, an adtech platform for SaaS marketers. Sold it in 2014.

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Fractional VPE Entertainment SaaS Social Media 40

Tech Zulu Event

FEBRUARY 5, 2014

This year’s TZ #startupforecast (Jan 28, 2014) was no exception. In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. 2014 looks to be the year of emerging technologies (wearables, bitcoin, etc.)

Startup 95

Startup Google Education Venture Capital 95

Startup Professionals Musings

SEPTEMBER 3, 2013

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships. Provide focused event marketing. Are you seeing a lot of your contacts attending certain business events?

Competition 84

Competition Entertainment Advertising Social Media 84

Tech Zulu Event

JUNE 12, 2014

Attendees include startup CEOs, accelerators, VCs, investors, Hollywood movie and music studio execs, agencies, fashion, content creators, social media gurus, developers, designers, and more from LA, Silicon Valley, OC, San Diego, New York, and international. Plus VIP-only parties and other networking events.

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Hollywood Entertainment Content Email 81

Startup Professionals Musings

JUNE 27, 2014

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements.

Services 105

Services Startup Training Writing 105

Startup Professionals Musings

AUGUST 2, 2012

Marketers see it as a better way to target customers, but the current consumer offerings have been slow to deliver. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships.

Services 82

Services Competition Mobile Entertainment 82

Tech Zulu Event

MARCH 21, 2014

Bitcoin has had a rough start to the year (to say the least) – with a never-ending news feed consisting of massive bankruptcy , scandal stories, and car chase media fiascos. To comment on the rocky state of Bitcoin affairs in the last 30 days, does Dan believe we’re past the worst of a media firestorm? The ultimate plan?

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Startup Venture Capital Draper Invest 104

Tech Zulu Event

JULY 13, 2015

billion in 2014 Singles’ Day sales, spurred by more than $2 billion in the first hour.) No matter where you spend your time — TV; radio; newspapers; podcasts; fashion , technology , business , and entertainment websites; shopping portals; or social media — you’ve probably been exposed to dozens of mentions of Prime Day by now.

Sales 40

Sales Social Media Competition Entertainment 40

Startup Professionals Musings

JANUARY 31, 2011

Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Event marketing.

Services 91

Services Startup Competition Entertainment 91

Eric Greenspan

JANUARY 24, 2016

Like Ice Cube and Dr. Dre use rap lyrics, Seth and I use social media instead. ” So we launched schoolofbookkeeping.com in 2014 and it grew and achieved and became a brand name in the industry. I had no issue with this and actually helped him by marketing his offerings. I was able to fully commit to SOB.

Content 100

Content Blogging Burbank Course 100

Tech Zulu Event

FEBRUARY 17, 2016

In fact, Twitter was one of the first mobile social media platforms. While running my family wine business , I used Twitter’s search for market research and to find new customers. I sold half of my Twitter shares in June 26th 2014, for $41 a share. What Twitter looked like soon after launch in 2006. I remained active.

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Platform Startup News Content 40