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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 173
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Reflections on 2016: Brad Brooks, TigerText

socalTECH

This holiday season, we are again sharing the reflections on 2016 from Southern California's technology ecosystem. We have made a big push this year to bolster our team with healthcare industry expertise to help provide our customers with exceptional outcomes. You can see all of our holiday reflections here.

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Cyber insurance startup At-Bay raises $34M Series C, adds M12 as a new investor

TechCrunch LA

Microsoft’s venture fund M12, also a new investor, participated in the round alongside Acrew Capital, Khosla Ventures, Lightspeed Venture Partners, Munich Re Ventures, and Israeli entrepreneur Shlomo Kramer, who co-founded security firms Check Point and Imperva.

Startup 288
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Some Thoughts on Leadership Going into 2016

Both Sides of the Table

It’s a new year – 2016. We try to hire people who we believe will be upfront and respectful of entrepreneurs and know that it’s far easier to judge ones decisions on the outside than it actually is to have to make the tough decisions inside of a startup every day. The reality of most startups is about survival.

Startup 150
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6 Ways To Create Experiences That Customers Crave

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

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How To Create Customer Value And Profit To Survive

Startup Professionals Musings

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

Customer 101
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9 Transaction Models Shape Your Customer Experience

Startup Professionals Musings

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. People are confused by multiple messages, and employees are frustrated trying to personalize customer experiences.