Startup Professionals Musings

NOVEMBER 24, 2017

Test new things and keep testing in your market for things that work. Old views of change rates are no longer competitive. Count the number of new projects, time and resources required to implement, and measure the return in revenue, customer satisfaction, or cost savings. Create a non-online memorable customer experience.

Customer 52

Customer Custom Technical Review Summary 52

Berkonomics

APRIL 8, 2021

From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Third: cost.

Sites 156

Sites Product Social Network Press 156

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286

Startup Technical Review Customer Custom 286

Both Sides of the Table

MAY 19, 2020

It’s clear things have changed for good and the need for managing remote communities of employees, customers and partners has become ever more important. In marketing materials founders often refer to their customer base as a “community”, but there’s a huge gap between having customers and creating a community.

Software 234

Software Startup Tool Platform 234

Startup Professionals Musings

FEBRUARY 27, 2019

Yet I find that few of today’s workers realize that succeeding as a freelancer requires a whole new focus on “marketing” yourself. As you know, things can change quickly, as businesses try to survive and adapt to an evolving market, so it’s better to be prepared than caught off guard. Walk away from a bad role or customer.

Startup 98

Startup Outsource Development Competition Social Media 98

Startup Professionals Musings

NOVEMBER 11, 2019

exabytes per month at the end of 2017, of which more than half was video. This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Crowdsource: putting your audience to work beyond customers.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president of Ignite Social Media , one of the best known social media marketing agencies.

Social Media 95

Social Media Media Snapchat Platform 95

Startup Professionals Musings

MAY 27, 2017

Unfortunately, often the result is potential customers who are confused, the limited resources of your business are spread too thin, and customers and investors look elsewhere for a better fit. Customers want a solution from you, not many. Zero in on a specific market segment. Realistically characterize the competition.

Entrepreneur 63

Entrepreneur Competition Customer Custom 63

Startup Professionals Musings

OCTOBER 13, 2017

Every opportunity is global, but so is the competition. Evolving customer expectations and technology are the norm, forcing every company, from startups to large enterprises, to innovate quickly, despite their fear of change, uncertainty, and doubt. Get in sync with customers by frequent customer interaction.

Competition 60

Competition Customer Custom Social Media 60

Startup Professionals Musings

FEBRUARY 20, 2017

I’m sure you understand that every new business starts with passion, and maybe even some deep domain experience, to fully appreciate a painful market need, with a large and growing set of customers with money for your solution. In this age of information overload and the Internet, even the best solution needs marketing to get noticed.

Startup 65

Startup Competition Resource Snapchat 65

Startup Professionals Musings

MAY 31, 2017

I’m convinced that you can’t stay competitive that way with today’s customers, and today’s employees. It’s time to push decision making down into the organization –insisting that the people closest to the customer and the markets learn and make the decisions. Define customer value as the only path to business value.

Competition 50

Competition Organization Customer Custom 50

Both Sides of the Table

MAY 6, 2018

A huge mistake I see is that VC tells an entrepreneur no based on a set of reason that this VC felt weren’t right with the business (market size, traction to date, too many competitors, no big exits in the category or whatever easy excuses VCs have developed to politely say no) and the entrepreneur lets this get inside his or her head.

Funding 236

Funding Venture Capital Startup Entrepreneur 236

Startup Professionals Musings

JANUARY 5, 2018

In my experience with technical entrepreneurs, they work hard on creating an innovative and elegant solution, and assume that customers will flock to them (“if we build it, they will come”). The founder had simply not done the work to validate a price and the perfect customer segment. Finalize your channel and marketing strategy.

Product 55

Product Pricing Startup Customer 55

Startup Professionals Musings

DECEMBER 8, 2017

Since this document is outward facing, it is important to keep the terminology and tone consistent with that of your customer set, investors, and business partners. Opportunity segmentation and competitive environment. Marketing, sales, and customer experience. No mention usually means no plan and not competitive.

Startup 65

Startup Writing Patents Competition 65

Startup Professionals Musings

JANUARY 16, 2017

As an advisor to many new businesses, I see a host of advantages for every new business by being socially responsible today: Expands the potential customer target market size. Social contribution and sustainability are features that appeal to a whole new class of customers for any solution. The opportunities are endless.

Customer 64

Customer Custom Statistics Pricing 64

Startup Professionals Musings

JULY 12, 2017

They have forgotten that new technologies are perceived by most customers as causing more pain than the problems they eliminate. Let me be clear – technology and market-driven need not be mutually exclusive! Let me be clear – technology and market-driven need not be mutually exclusive! Focus on user pain points.

Technology 53

Technology Customer Custom Marketing 53

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 27, 2017

In my role as an angel investor in startups, almost every pitch I see highlights some real innovation in technology, business model, or market opportunity. If it’s not an order of magnitude better or cheaper, customers usually conclude that the risk and cost of change are simply not worth the potential payback over what they have today.

Netflix 54

Netflix Social Media Competition Customer 54

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

Social Media 64

Social Media Media Snapchat Platform 64

Xconomy

DECEMBER 28, 2017

ACM International Collegiate Programming Contest World Finals 2017. ICPC World Finals 2017, held in Rapid City. In 2017, it was in Rapid City, South Dakota. It was always sort of shocking to people, even on a national level, when they would hear [that Rapid City was hosting ICPC 2017],” Jensen said. “And

Coach 75

Coach Technical Review Carson Networking 75

Startup Professionals Musings

JULY 28, 2017

In the heat of scaling the business, it’s tempting to skip the cost and time of finding qualified job candidates, and enlist those close at hand, without paying them a competitive wage for the hard work and commitment you need. Very few people are experts in all facets of a new business, including finance, sales, marketing, and operations.

Entrepreneur 72

Entrepreneur Competition Customer Custom 72

Startup Professionals Musings

JANUARY 30, 2017

In fact, I can condense the sum of my business experiences into eight key disciplines: Start with a total and ongoing customer focus. Don’t assume anything until you have done market research and listened to real customers. Then assume the customers will change over time, so never stop listening.

Ideas 72

Ideas Startup Metrics Entrepreneur 72

Startup Professionals Musings

DECEMBER 1, 2017

I’m certainly not a fan of customer rip-offs, but even non-profits have to be cash-flow positive, or have deep pockets, to help anyone for long. The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing).

Pricing 66

Pricing Customer Custom Advertising 66

Startup Professionals Musings

APRIL 5, 2017

Thus every entrepreneur and business owner needs to see their market in that context, understanding the global forces that will impact them sooner or later. According to Small Business Trends , over half of the existing small businesses in the US already have international customers. Technological innovations disrupt stable markets.

Social Media 74

Social Media Demand Customer Custom 74

socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. founded in summer of 2017. That makes it difficult to figure out what it costs to acquire a customer, and what a customer is worth. What does your startup do?

Startup 113

Startup Platform Commerce San Diego 113

Startup Professionals Musings

MAY 22, 2017

Success in today’s rapidly changing and highly competitive business environment requires a total alignment between the needs of each business function and the priorities of all team members. Failed strategies erode your competitive position. Update skill requirements as technology and the market changes.

Company 54

Company Companies Technical Review Coach 54

Startup Professionals Musings

FEBRUARY 15, 2017

Unfortunately, in this age of vacillating customer trends and a wealth of new competitors scratching and clawing for a piece of the action, long-term growth requires constant focus. The new strategy here is to focus on unmet new customer needs, rather than enhancing the offering you have – product, price, promotion, and place (4Ps).

Examples 67

Examples Customer Custom Product 67

Startup Professionals Musings

JANUARY 11, 2019

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products. When someone says Intellectual Property (IP), most entrepreneurs think only of patents.

IP 93

IP Invest Patents Social Media 93

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. From his own successes and failures in this domain, he explains how the rules and customer expectations have changed in today’s world, and he offers some practical guidance on how to survive in this new world.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

DECEMBER 11, 2017

From my perspective, projecting financial returns is part of the homework every business person needs to do in sizing customer opportunity, product costs, pricing, competition and customer value, before expending their own resources in a highly risky venture. Set a target growth and market penetration rate.

Pricing 57

Pricing Startup Entrepreneur Invest 57

Inverted Software

JANUARY 2, 2019

In order to be competitive with other cryptocurrency miners, though, a cryptocurrency miner needs a computer that can keep up with the calculations, one that is loaded with GPUs. When the cryptocurrency market crashed, however, mining was no longer as profitable. Bitcoin value traded at an all time high at the end of 2017.

Class 58

Class Sales Demand Marketing 58

Startup Professionals Musings

JANUARY 25, 2017

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 58

Startup Education Ideas Customer 58

Startup Professionals Musings

NOVEMBER 11, 2017

Your character, as a business leader, will determine your perceived reputation by peers in business, team members, and customers. In any business, you need hope, confidence, resilience, and optimism to weather the daily challenges of customers, market changes, and competitors. Values are your most valuable assets.

Coach 59

Coach Satisfaction Ideas Entrepreneur 59

Startup Professionals Musings

APRIL 21, 2017

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Today’s pace of change in the market and in technology is unprecedented. Customers demand more engagement and flexibility. Customers demand more engagement and flexibility.

Entrepreneur 78

Entrepreneur Coach Organization Mentor 78

TechCrunch LA

JUNE 3, 2022

“We want to inspire, but we also want to be realistic and show beauty in real life,” Glossier founder and CEO Emily Weiss said in a 2017 interview with Inc, just as the brand had reached what Weiss herself described as “cult status.” billion company in the brutally competitive beauty industry, especially one with such broad appeal.

Startup 280

Startup Netflix Los Angeles Innocal 280

socalTECH

NOVEMBER 19, 2018

Those technologies allow us to scale and offer a superior product for customers. He saw that the industry was being disrupted globally, and actually started with the idea of building a new company that could be scalable, and flexible, and offer delivery of that content at competitive pricing. Who are your core customers?

Content 113

Content Startup Mobile Platform 113

Startup Professionals Musings

DECEMBER 4, 2017

“Design thinking” is a methodology used to solve complex challenges, such as the ones faced by every business in today’s rapidly changing and highly competitive environment. A design mindset is not product-focused - it’s solution focused and action oriented towards creating better customer experiences and value.

Design 62

Design Coach Organization Ideas 62