Startup Professionals Musings

JANUARY 27, 2017

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. The old days of routing a customer to a single phone queue for any request will quickly kill any brand loyalty or advocate referral.

Customer 95

Customer Custom Services Technical Review 95

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

AUGUST 15, 2022

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. This gives rise to the personalization and customization that we all want. Crowdsource: putting your audience to work beyond customers. Big data:” learning from the flood.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

Customer 57

Customer Custom Services Social Media 57

Startup Professionals Musings

NOVEMBER 11, 2019

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. This gives rise to the personalization and customization that we all want. Crowdsource: putting your audience to work beyond customers. Big data:” learning from the flood.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Customers buy from people they trust, respect, and admire. We need more than facts to convince.

Marketing 69

Marketing Startup Social Media Guide 69

socalTECH

DECEMBER 27, 2016

Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper. Finally, what do you think will have the biggest impact on the technology industry in 2017?

Southern California 113

Southern California Social Media News Entertainment 113

Startup Professionals Musings

MAY 5, 2017

In addition to legal and local requirements, you need a business name that is available as a website domain name, and a user name on key social media channels, including Facebook, YouTube, and Twitter. Having a website won’t help if customers can’t find it. Expect to spend your limited budget on marketing.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

FEBRUARY 27, 2019

Yet I find that few of today’s workers realize that succeeding as a freelancer requires a whole new focus on “marketing” yourself. As you know, things can change quickly, as businesses try to survive and adapt to an evolving market, so it’s better to be prepared than caught off guard. Walk away from a bad role or customer.

Startup 98

Startup Outsource Development Competition Social Media 98

Startup Professionals Musings

APRIL 28, 2017

If you follow these recommended steps before approaching investors, you may indeed convince someone that your million dollar idea could lead to a billion dollar business: Gather some market sizing data from industry experts. Not all ideas have cost-effective solutions, or customers able and willing to pay real money.

Ideas 74

Ideas Social Media Startup Customer 74

Startup Professionals Musings

JANUARY 11, 2019

Select it well – marketers will tell you that you will be selling your name, more than your products. Significant differences will confuse your customers, and open the door to imitators and scam artists. Social media accounts. Sole proprietorships need to trademark the name to protect it. This name (www.

IP 93

IP Invest Patents Social Media 93

Startup Professionals Musings

APRIL 14, 2017

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. I found some good lessons in this regard in a new book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Less is more.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. From his own successes and failures in this domain, he explains how the rules and customer expectations have changed in today’s world, and he offers some practical guidance on how to survive in this new world.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

APRIL 5, 2017

Thus every entrepreneur and business owner needs to see their market in that context, understanding the global forces that will impact them sooner or later. According to Small Business Trends , over half of the existing small businesses in the US already have international customers. Technological innovations disrupt stable markets.

Social Media 74

Social Media Demand Customer Custom 74

Startup Professionals Musings

MARCH 17, 2017

People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. In today’s customer context, you can foster rapport by dressing like them, making every effort to look attractive, offering compliments, and listening intensely. Now customers look for more.

Social Media 58

Social Media Customer Custom Entrepreneur 58

Startup Professionals Musings

JANUARY 13, 2017

Yet, in today’s world of information overload, marketing and selling skills are critical to the success of every startup. Make it real for your customers with professionally finished collateral and proposals. Socialize your message. Generate leads using social media, but don’t rely on it alone to make sales.

Social Media 56

Social Media Sales Mentor Customer 56

Startup Professionals Musings

OCTOBER 13, 2017

Evolving customer expectations and technology are the norm, forcing every company, from startups to large enterprises, to innovate quickly, despite their fear of change, uncertainty, and doubt. You must capitalize on the uncertainties in your market, rather than letting the unknowns slow you down.

Competition 60

Competition Customer Custom Social Media 60

Startup Professionals Musings

FEBRUARY 27, 2017

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Sales 82

Sales Entrepreneur Customer Custom 82

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

MAY 27, 2017

Unfortunately, often the result is potential customers who are confused, the limited resources of your business are spread too thin, and customers and investors look elsewhere for a better fit. Customers want a solution from you, not many. Zero in on a specific market segment. Eliminating world hunger is too broad.

Entrepreneur 63

Entrepreneur Competition Customer Custom 63

Startup Professionals Musings

MAY 10, 2017

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. Of course, for a price, there are many marketing organizations and gurus willing to come to your aid. Use demand generation services , as required, to build the relationship and nurture them into paying customers.

Startup 64

Startup Sales Customer Custom 64

InfoChachkie

AUGUST 8, 2016

Founded in 2011, Z Supply, LLC has created five women’s fashion brands with a sixth brand and extension into Men’s, launching Spring 2017. I ended up really relating to the nuance and intricacies of product supply and customer demand. Secondly, eCommerce is a powerful marketing platform for us.

Sites 100

Sites Sales Santa Barbara Design 100

Startup Professionals Musings

NOVEMBER 27, 2017

In my role as an angel investor in startups, almost every pitch I see highlights some real innovation in technology, business model, or market opportunity. If it’s not an order of magnitude better or cheaper, customers usually conclude that the risk and cost of change are simply not worth the potential payback over what they have today.

Netflix 54

Netflix Social Media Competition Customer 54

Startup Professionals Musings

FEBRUARY 20, 2017

I’m sure you understand that every new business starts with passion, and maybe even some deep domain experience, to fully appreciate a painful market need, with a large and growing set of customers with money for your solution. In this age of information overload and the Internet, even the best solution needs marketing to get noticed.

Startup 65

Startup Competition Resource Snapchat 65

Startup Professionals Musings

JANUARY 4, 2017

Select it well – marketers will tell you that you will be selling your name, more than your products. Significant differences will confuse your customers, and open the door to imitators and scam artists. Social media accounts. Sole proprietorships need to trademark the name to protect it. This name (www.

Startup 69

Startup Patents IP Social Media 69

Startup Professionals Musings

AUGUST 18, 2017

Mark Zuckerberg was not the first to build a social media platform, so he had to find investors who believed in him. These days, with the wealth of information on the Internet and social media, there is no excuse for not finding a connection, even if the pitch is long distance.

Social Media 58

Social Media Coach Invest Media 58

Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). Subtle differences don’t usually attract investors or customers. Now is the time to float your own.

Ideas 55

Ideas Snapchat Social Media Entrepreneur 55

Startup Professionals Musings

APRIL 21, 2017

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Today’s pace of change in the market and in technology is unprecedented. Customers demand more engagement and flexibility.

Entrepreneur 78

Entrepreneur Coach Organization Mentor 78

TechCrunch LA

JUNE 3, 2022

“We want to inspire, but we also want to be realistic and show beauty in real life,” Glossier founder and CEO Emily Weiss said in a 2017 interview with Inc, just as the brand had reached what Weiss herself described as “cult status.” It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad.

Startup 280

Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

MARCH 22, 2017

The best opportunities are recognized from painful needs, plus a growing population of customers with money to spend. Social entrepreneurs pitch me their latest idea for eliminating world hunger (producing algae), but may forget that really hungry people probably don’t have any money. Find products that seem to fit together (bundle).

Ideas 59

Ideas Startup Examples Entrepreneur 59

Startup Professionals Musings

DECEMBER 22, 2017

Others schedule long and exhaustive practice and coaching sessions for everyone on the team, including showcase customers, to make sure that everyone tells the most positive and consistent story. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references.

Invest 59

Invest Startup Doc Slides 59

Startup Professionals Musings

MARCH 31, 2017

They bounced back by creating Microsoft, and embracing marketing to change businesses and consumer use of computers. More recently, most people think of Mark Zuckerberg as the creator of social media, but few remember his earlier efforts at creating video games, a music player, and Facemash, the last being his idea of a great dating app.

Social Media 63

Social Media Technical Review Entrepreneur Commerce 63

Startup Professionals Musings

JUNE 5, 2017

This is an emerging theme in the past decade as investors learn that customers assign more value and loyalty to business owners who display this attribute. The result is a win-win-win situation for investors, entrepreneurs, and customers alike. Marty Zwilling First published on Inc.com on 05/22/2017.

Technical Review 60

Technical Review Startup Mentor Study 60

Startup Professionals Musings

JANUARY 25, 2017

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 58

Startup Education Ideas Customer 58

Startup Professionals Musings

OCTOBER 15, 2017

Yet the 2017 Office Romance Survey by Vault, Inc. Work relationships are in vogue, inside a company for collaboration and teamwork, and outside to customers and partners through social media for loyalty and interactive marketing. But all good things can be overdone. Marty Zwilling.

Startup 53

Startup Course Competition Social Media 53