Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

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Xconomy

APRIL 10, 2017

Soci, a San Diego startup that created a Web platform for managing social media, has closed on $8.5 The five-year-old startup, which had 35 employees five months ago when it was named as a 2017 Xconomy San Diego company to watch , now has 50 employees. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

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socalTECH

DECEMBER 21, 2017

Santa Monica-based GumGum , which is using computer vision in the programmatic advertising market, sports, and social media, said today that it has just passed up the $100M in revenues mark. GumGum said its revenues in 2016 were $72M, and it expects to have revenues of nearly $110M in 2017. READ MORE>>.

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Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

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SoCal Tech Calendar

FEBRUARY 16, 2017

Wednesday, February 22, 2017 -- Silicon Beach Networking Mixer At Prince O' Whales. Our networking events attract professionals from entertainment, tech, social media, fashion, and marketing and we're quite popular with influencers as well.

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Xconomy

JANUARY 2, 2018

Much attention was focused this past year on the impact of social media on the 2016 presidential election, as reports emerged about the use of these platforms by entities linked with Russia to spread false, misleading, or inflammatory political messages. Read more » Reprints | Share:

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Startup Professionals Musings

AUGUST 15, 2022

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Data enable: use metrics and measurements.

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Startup Professionals Musings

AUGUST 4, 2017

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints.

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Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Marty Zwilling First published on Huffington Post on 11/25/2017. We need more than facts to convince.

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Marketing Startup Social Media Guide 69

socalTECH

DECEMBER 27, 2016

Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper. Finally, what do you think will have the biggest impact on the technology industry in 2017?

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Xconomy

DECEMBER 27, 2017

elections, democracy, free speech, fairness in hiring, sexual harassment, privacy, data security, and the future job market for humans in the age of robots and artificial intelligence. We’ve just passed a year full of news about the role of technology companies in U.S.

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Startup Professionals Musings

NOVEMBER 11, 2019

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Data enable: use metrics and measurements.

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socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? And, if you're a social platform, is there a way to monetize all that activity happening on your service? Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. The majority of our time is now spent online.

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socalTECH

NOVEMBER 8, 2017

SNAP was already down around 12 percent in pre-market trading on Wednesday, falling from a close of $15.12 Snap said its daily active users (DAUs) grew to 178 million in Q3 of 2017, a 3 percent increase quarter-over-quarter. on Tuesday to around $13.33 in the three months ended September 30th, on revenues of $207.9M.

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Startup Professionals Musings

MAY 5, 2017

In addition to legal and local requirements, you need a business name that is available as a website domain name, and a user name on key social media channels, including Facebook, YouTube, and Twitter. Expect to spend your limited budget on marketing. Word-of-mouth and minimal marketing does not drive a sustainable business.

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Startup Professionals Musings

APRIL 28, 2017

If you follow these recommended steps before approaching investors, you may indeed convince someone that your million dollar idea could lead to a billion dollar business: Gather some market sizing data from industry experts. A good social cause doesn’t always imply a viable business. Test your assumptions in the target marketplace.

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Startup Professionals Musings

FEBRUARY 27, 2019

Yet I find that few of today’s workers realize that succeeding as a freelancer requires a whole new focus on “marketing” yourself. As you know, things can change quickly, as businesses try to survive and adapt to an evolving market, so it’s better to be prepared than caught off guard. Start today thinking at least one job ahead.

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Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Use visibility and social media to pull clients in. Be targeted in marketing and lead generation. Marty Zwilling First published on Inc.com on 02/09/2017.

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Tech.Co

FEBRUARY 14, 2017

On your birthday, something special happens on social media: you receive hundreds of likes and well wishes from friends, family, high school classmates and people you haven’t talked to for years on Facebook. Download Doppels for iOS and Android is coming Summer 2017. Say Goodbye To The Wish List. At 26, not so much.

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Startup Venice Social Network Tool 126

Startup Professionals Musings

MARCH 17, 2017

People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. Actively participating in social media is the place to start, including blogging and positively responding to customer feedback, to build a growing crowd of followers.

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Startup Professionals Musings

AUGUST 18, 2017

Mark Zuckerberg was not the first to build a social media platform, so he had to find investors who believed in him. These days, with the wealth of information on the Internet and social media, there is no excuse for not finding a connection, even if the pitch is long distance.

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Startup Professionals Musings

JANUARY 13, 2017

Yet, in today’s world of information overload, marketing and selling skills are critical to the success of every startup. Content marketing is vitally important to today’s businesses, Find out how to establish a content marketing strategy that will elevate your business. Socialize your message. Engage graciously.

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Startup Professionals Musings

OCTOBER 13, 2017

You must capitalize on the uncertainties in your market, rather than letting the unknowns slow you down. Today the market and competitive landscape are changing so fast that the best lever to growth is the ability to anticipate and adapt to change, to beat competitors and excite customers.

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InfoChachkie

AUGUST 8, 2016

Founded in 2011, Z Supply, LLC has created five women’s fashion brands with a sixth brand and extension into Men’s, launching Spring 2017. There are so many different routes a person can take to enter the industry, such as design, buying, production, marketing, eCommerce and styling to name a few.

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Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. As well as phone support, customers expect you to accept mobile messaging, and provide quick responses via social media and multiple Internet websites.

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Startup Professionals Musings

MARCH 31, 2017

They bounced back by creating Microsoft, and embracing marketing to change businesses and consumer use of computers. More recently, most people think of Mark Zuckerberg as the creator of social media, but few remember his earlier efforts at creating video games, a music player, and Facemash, the last being his idea of a great dating app.

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Social Media Technical Review Entrepreneur Commerce 63

TechCrunch LA

JUNE 3, 2022

“We want to inspire, but we also want to be realistic and show beauty in real life,” Glossier founder and CEO Emily Weiss said in a 2017 interview with Inc, just as the brand had reached what Weiss herself described as “cult status.” It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad.

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Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.

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Startup Professionals Musings

FEBRUARY 27, 2017

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Marty Zwilling First published on Huffington Post on 02/26/2017.

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Startup Professionals Musings

DECEMBER 29, 2017

I also recommend that you practice explaining your concept in marketing terms through social media, networking opportunities, and crowdfunding. Marty Zwilling First published on Inc.com on 12/15/2017. If that doesn’t get any attention, the details probably don’t need protection.

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Both Sides of the Table

MARCH 3, 2018

Our system works on under-the-table payments of below-market wages for jobs that our non-Hispanic citizens don’t want to do and in a country where people our unemployment rate is already so low that some economists are warning about inflation due to full employment. She was graduated in 2017?—?the Invisibility.

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Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). There is no substitute for market research and independent verification that a large opportunity exists.

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Startup Professionals Musings

MARCH 22, 2017

For example, Southwest Airlines eliminated all the frills that usually come with an airline ticket, and now they are a market leader, being copied by the majors. Expand a narrow product offering to the mass-market. Marty Zwilling First published on Huffington Post on 03/20/2017. Find products that seem to fit together (bundle).

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Startup Professionals Musings

APRIL 21, 2017

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Today’s pace of change in the market and in technology is unprecedented. Marty Zwilling First published on Huffington Post on 04/19/2017.

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Startup Professionals Musings

DECEMBER 22, 2017

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. During that period, it is very difficult for either party to get out of the deal, since there is no public market for the stock, and business divorces normally mean bankruptcy. Make it work for your new venture.

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Startup Professionals Musings

JUNE 5, 2017

Solutions that imply a paradigm shift always take longer to sell, and more money for marketing and education than expected. Social media and other channels provide the vehicles, but everyone has to be open for the process to work. Marty Zwilling First published on Inc.com on 05/22/2017.

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Startup Professionals Musings

JANUARY 25, 2017

A smaller market sizing may make a good family business, if you have the funding. Highly saturated domains (more than 10 existing players), such as niche social media sites, are highly risky. Marty Zwilling First published on Huffington Post on 01/24/2017. Are you uniquely qualified to deliver the solution?

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