socalTECH

NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues.

Media 164

Media Acquisition Equity Advertising 164

socalTECH

JUNE 29, 2011

Irvine-based Specific Media , the Internet advertising network run by Tim Vanderhook, has released further details on the company's acquisition of Myspace , saying that Justin Timberlake is taking an ownership stake and major role in the acquisition. READ MORE>>.

Acquisition 214

Acquisition Advertising Content Sites 214

socalTECH

FEBRUARY 6, 2014

Westlake Village-based Conversant --the online advertising company which until a few days ago was known as ValueClick --said it has acquired Set Media , a digital video technology advertising company. Financial details of the acquisition were not announced. READ MORE>>.

Westlake Village 147

Westlake Village Media Advertising Acquisition 147

socalTECH

DECEMBER 17, 2014

Los Angeles- and New York-based video advertising company TrueX has been acquired by 21st Century Fox , according to a report from the WSJ this morning. TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. The deal is reported to be worth $200M. READ MORE>>.

Report 138

Report Media Redpoint Advertising 138

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

JULY 24, 2015

Los Angeles-based podcast advertising network operator Midroll Media has been acquired by E.W. Scripps Company. Financial terms of the acquisition were not announced. Midroll helps link up advertisers with podcasters--including such high visibility podcasts as "WTF with Marc Maron".

Media 100

Media Advertising Los Angeles Acquisition 100

TechCrunch LA

FEBRUARY 19, 2020

Yellow , the accelerator program launched by Snap in 2018, has selected ten companies to join its latest cohort. The list of new companies include: Brightly — an Oakland, Calif.-based based media company angling to be the conscious consumer’s answer to Refinery29. Hardworkers — a Cambridge, Mass.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

AUGUST 13, 2018

Costa Mesa-based Veritone One , a subsidiary of Veritone, said today that it has agreed to acquire Performance Bridge Media , a podcast advertising company. for Performance Bridge Media, plus up to another $5.0M Performance Bridge Media had $3.7M Performance Bridge Media had $3.7M in earnout. READ MORE>>.

Media 100

Media Advertising Google Company 100

socalTECH

FEBRUARY 1, 2021

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. The company has given an estimated offering range of between $19.00 in 2018, and the acquisition of Adelphic in 2017.

Acquisition 113

Acquisition Class Advertising Media 113

socalTECH

AUGUST 11, 2021

Santa Monica-based contextual advertising technology developer GumGum says it has acquired JustPremium, a rich media and video ad marketplace in Europe. Financial terms of the acquisition were not announced. JustPremium is based in Amsterdam, and has approximately 150 employees.

Santa Monica 113

Santa Monica Advertising Acquisition Media 113

socalTECH

AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. Financial details of the two acquisition was not disclosed. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman.

Demand 154

Demand Google Media RSS 154

socalTECH

MAY 1, 2019

Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company, which develops cross-platform advertising, said it will use the funding to build out its team, as well as for acquisition.

Funding 113

Funding Santa Monica Advertising Platform 113

Both Sides of the Table

APRIL 10, 2010

I said in the following video that I thought Twitter would by Seesmic , the company that makes one of the most popular Twitter clients. (If you’re interested you can watch my comments by fast forwarding to minute 31.25 This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc.

Acquisition 287

Acquisition Develop Development Conference 287

socalTECH

JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal.

Media 140

Media Social Network News Advertising 140

socalTECH

MAY 12, 2017

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. Donut Media is venture backed by Techstars Ventures, 3311 Ventures, Fontinalis Partners and professional driver Ryan Tuerck. What is Donut Media?

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

OCTOBER 18, 2010

Irvine-based Specific Media , which operates its own Internet advertising network, said this morning that it has acquired Broadband Enterprise (BBE), an online video advertising company. Specific Media said BBE serves more then 300 premium brand advertisers, reaching a network of more than 2,400 sites.

Media 133

Media Advertising Acquisition Networking 133

socalTECH

JANUARY 2, 2013

Irvine, California-based TapIt Media Group , the operator of a mobile advertising network, has been acquired by mobile apps infrastructure developer Phunware , the two firms announced Wednesday. Phunware said that all of TapIt's facilities and employees join the company. READ MORE>>.

Media 153

Media Advertising Mobile Activity 153

socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Tags: local.com local paid search advertising. READ MORE>>.

Acquisition 150

Acquisition Paid Search Advertising Web 150

socalTECH

FEBRUARY 19, 2014

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

socalTECH

DECEMBER 1, 2010

Irvine-based ad network Specific Media said this morning that it has acquired a Amsterdam-based firm, AdCombination , as part of an European expansion. Specific Media said the acquisition of AdCombination expands its operations into the Netherlands, Belgium, and Luxembourg. Specific Media is headed by Tim Vanderhook.

Media 133

Media Acquisition Advertising Platform 133

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

NOVEMBER 21, 2014

Patrick Quigley: People often have the wrong perception of Vantage Media. The company started here in 2002, and we were basically an agency. As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology.

Media 162

Media Advertising Startup Platform 162

socalTECH

SEPTEMBER 15, 2015

San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area. READ MORE>>.

Media 100

Media Capital San Diego Platform 100

socalTECH

FEBRUARY 11, 2016

Irvine-based Viant , the parent company of Specific Media and Myspace , has been acquired by publisher Time Inc. , the companies said this morning. Time said the buy will help it participate in the performance advertising segment. Financial details of the asset deal were not announced.

Media 100

Media Advertising Help Company 100

socalTECH

FEBRUARY 10, 2021

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 The company jumped all the way to $47.72 in 2018, and the acquisition of Adelphic in 2017.

Acquisition 113

Acquisition Advertising Pricing Software 113

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

NOVEMBER 12, 2013

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced. READ MORE>>.

Incubator 153

Incubator Advertising Class Mobile 153

Both Sides of the Table

APRIL 19, 2011

Don’t and you might make one catastrophic mistake that leaves you in the annals of Effed Companies. He is very hands-on and helpful – especially for any company looking into customer acquisition. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM.

Acquisition 304

Acquisition Startup Custom Customer 304

socalTECH

SEPTEMBER 24, 2014

has acquired mobile ad network PlayHaven from current owner Upsight , the two companies aid this morning. Science said the deal came as it was looking for a mobile advertising firm. Science has invested in such companies as DollarShaveClub, DogVacay, HelloSociety, and Delicious. Los Angeles-based Science Inc. READ MORE>>.

Advertising 166

Advertising Networking Mobile Acquisition 166

socalTECH

JANUARY 13, 2012

Culver City-based PK4 Media , an online video advertising network operator, said Thursday that it has acquired JSFour , a fellow video ad technology firm. The companies said the two have been working together on an advanced video distrbution platform. Financial terms of the buy were not disclosed. READ MORE>>.

Culver City 124

Culver City Media Advertising Platform 124

Tech.Co

JANUARY 15, 2018

has been acquired by MVF , an international publishing and tech company. Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting. The experiences and lessons Jen and I have gained since leaving AOL to build our own media brand have been numerous.

Media 175

Media News Organization Content 175

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges served in that position until its recent acquisition by Ellie Mae.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

FEBRUARY 22, 2011

Santa Monica-based Demand Media , the internet publishing firm headed by Richard Rosenblatt, reported its fourth quarter and fiscal 2010 results today, the first as a public company. Demand Media said it had revenues of $73.6M for Q4 of 2010, up 33 percent from the $55.5M in revenues from Q4 of 2009. in a loss in Q4 of 2009.

Demand 145

Demand Media Report .Net 145

socalTECH

NOVEMBER 2, 2010

Irvine-based Specific Media , which operates an Internet advertising network, has issued $5.3M It's unclear if the new equity comes as funding from the firm's investors, or if the new equity might be related to the firm's acquisition earlier in October of Broadband Enterprise (BBE), an online video advertising company.

Enterprise Partners 140

Enterprise Partners Advertising Equity Media 140