socalTECH

FEBRUARY 10, 2021

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 Viant is led by technology veteran Tim Vanderhook, who founded Viant with brothers Chris and Russ.

Acquisition 113

Acquisition Advertising Pricing Software 113

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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Advertising Invest RSS CPC 284

socalTECH

FEBRUARY 19, 2014

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. Unilever buys Dollar Shave Club for reported $1B value. They aren’t the only ones.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

AUGUST 11, 2021

Santa Monica-based contextual advertising technology developer GumGum says it has acquired JustPremium, a rich media and video ad marketplace in Europe. Financial terms of the acquisition were not announced. JustPremium is based in Amsterdam, and has approximately 150 employees.

Santa Monica 113

Santa Monica Advertising Acquisition Media 113

socalTECH

JUNE 25, 2018

- AT&T , which recently has been shifting some of its operations into the LA area due to its merger with Time Warner, has acquired digital ad technology provider AppNexus , the company said on Monday. Financial details of the buy were not announced. READ MORE>>.

Technical Review 113

Technical Review Advertising Platform Software Review 113

socalTECH

FEBRUARY 6, 2014

Westlake Village-based Conversant --the online advertising company which until a few days ago was known as ValueClick --said it has acquired Set Media , a digital video technology advertising company. Financial details of the acquisition were not announced. READ MORE>>.

Westlake Village 147

Westlake Village Media Advertising Acquisition 147

socalTECH

FEBRUARY 1, 2010

Irvine-based Brand Affinity Technologies , founded by former dMarc founders Ryan and Chad Steelberg , said Monday that it has acquired La Jolla-based Beeyla , a developer of virtual sports collectibles. Brand Affinity Technologies said the buy will extend its portfolio of endorsement offerings. billion in contingent payments.

Technology 147

Technology Outsource Development Advertising Google 147

socalTECH

MAY 31, 2019

The ad serving and "creative optimization" businesses of Sizmek , the now-bankrupt developer of advertising technology which had a significant portion of its team in Los Angeles, has been acquired by Amazon , Amazon said on Friday. Financial details of the acquisition were not announced.

Product 133

Product OpenX Pasadena Advertising 133

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

Media 173

Media Education Advertising Sales 173

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

OCTOBER 17, 2017

Los Angeles-based advertising technology developer Social Reality said this morning that it has engaged financial advisors to pursue "strategic alternatives" to its SRAXmd healthcare business. SRAXmd provides digital and mobile advertising services to the healthcare and pharmaceuticals market. READ MORE>>.

Advertising 113

Advertising Acquisition Los Angeles Mobile 113

socalTECH

MAY 7, 2014

Score another exit for technology veteran Jeff Zwelling. Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Technology. Advertisers.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

SEPTEMBER 5, 2013

Los Angeles-based mobile advertising technology firm Gradient X , which is led by Brian Baumgart, has been acquired by digital advertising firm Amobee , Amobee announed this morning. Financial terms of the acquisition were not announced. gradientx amobee merger acquisition digital advertising mobile'

Advertising 147

Advertising Acquisition Mobile Los Angeles 147

socalTECH

OCTOBER 11, 2013

Los Angeles-based mobile ad technology developer Airpush said Thursday that it has acquired Hubbl , a native advertising and personalization technology developer. Airpush, which is led by Asher Delug, said it will integrate Hubbl''s native advertising platform into its own products. Hubbl was based in New York.

Advertising 138

Advertising Mobile Los Angeles Acquisition 138

socalTECH

JUNE 27, 2014

Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. pulpo media entravision merger acquisition television radio online advertising siemer'

Media 173

Media Santa Monica Advertising Acquisition 173

socalTECH

DECEMBER 17, 2014

Los Angeles- and New York-based video advertising company TrueX has been acquired by 21st Century Fox , according to a report from the WSJ this morning. TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. truex socialvibe merger acquisition 21stcenturyfox advertising video interactive'

Report 138

Report Media Redpoint Advertising 138

socalTECH

DECEMBER 7, 2016

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced.

Mobile 100

Mobile Santa Monica Advertising Acquisition 100

socalTECH

APRIL 24, 2014

Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. Korrelate was based in Orlando, Florida, and developed technology to tie consumer''s online behavior to offline purchasing of new and used vehicles.

Westlake Village 138

Westlake Village Advertising Sales Acquisition 138

socalTECH

JANUARY 31, 2017

Carlsbad-based Ezoic , a developer of advertising technology, announced that it has acquried AmpedSense , a developer of ad testing products for WordPress publishers. Ezoic said the acquisition will give it the ability to connect with more publishers and site owners. Financial terms ofthe buy were not announced.

Blogging 100

Blogging Advertising Sites Acquisition 100

socalTECH

APRIL 1, 2015

Los Angeles-based advertising technology provider Rubicon Project said late Tuesday that it is buying Chango , a Canadian provider of Internet marketing software. Rubicon Project said it will integrate Chango''s technology into its Rubicon Project marketplace. READ MORE>>.

Advertising 100

Advertising Acquisition Los Angeles Software 100

socalTECH

NOVEMBER 20, 2008

Irvine-based WebVisible announced today that it has acquired Pasadena-based Adapt Technologies, a developer of search engine marketing tools. Financial terms of the acquisition were not disclosed. WebVisible is a provider of local online advertising services, which helps small and midsize businesses place search engine marketing.

Technology 124

Technology Redpoint Pasadena Advertising 124

socalTECH

APRIL 10, 2015

Los Angeles-based online advertising technology developer Rubicon Project has apparently just hits its one year anniversary on the public markets, saying today that it will be ringing the NYSE closing bell this afternoon. rubicon project merger acquisition nyse rubi advertising technology software exchange'

Advertising 100

Advertising Acquisition Los Angeles Technology 100

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP.

Advertising 113

Advertising .Net Equity Software 113

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>. Financial terms of the buy were not disclosed. READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

socalTECH

NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues. READ MORE>>.

Media 164

Media Acquisition Equity Advertising 164

socalTECH

JUNE 21, 2016

Verve , a provider of location-based advertising technology which has operations in San Diego, said this week that it has acquired wireless beacon startup Roximity , and raised $30M in a debt funding. Financial details of the acquisition were not announced. According to Verve, a portion of the debt went towards the acquisition.

San Diego 124

San Diego Acquisition Advertising Marketing 124

socalTECH

JANUARY 9, 2020

Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Financial terms of the acquisition were not announced.

Networking 100

Networking NewEgg Commerce Google 100

socalTECH

JUNE 10, 2014

Amobee also is acquiring online ad company Kontera Technology, in a separate deal worth $150M. Amobee said it will use the buys to strengthen its digital marketing technology and solutions. adconion amobee merger acquisition online advertising exit kontera' READ MORE>>.

Advertising 153

Advertising Acquisition Los Angeles Technology 153

socalTECH

OCTOBER 7, 2015

Los Angeles-based Kixer , a advertising technology developer focused on mobile advertising, has been acquired by LAKANA , a developer of content management software based in Minnesota. Financial terms of the acquisition were not announced. Kixer was venture backed by Lowercase Capital, TenOneTen, as well as angels.

Advertising 100

Advertising Content Los Angeles Acquisition 100

TechCrunch LA

FEBRUARY 19, 2020

. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Since launching the platform in 2018, startups from the Snap accelerator have gone on to acquisition (like Stop, Breathe, and Think, which was bought by Meredith Corp.)

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , which develops ad optimization technology and operates a related online advertising exchange, closed up 33.60% at $20.04 All three exits will help bolster Southern California''s reputation as a technology startup hotbed. Rubicon was venture backed by Clearstone Ventures, News Corp.,

Southern California 153

Southern California Clearstone Santa Monica Acquisition 153

socalTECH

MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. Reid reports to Jason Fairchild, OpenX's Chief Revenue Officer. READ MORE>>.

OpenX 180

OpenX Marketing Advertising Los Angeles 180

socalTECH

JULY 9, 2019

Hedges is a longtime Southern California technology veteran, who was most recently President and CEO of Velocify. Hedges served in that position until its recent acquisition by Ellie Mae. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

JANUARY 16, 2015

Elastic specializes in high frequency, low latency algorithms used for interpreting data from mobile advertising campaigns, according to the companies. themobilemajority mobile majority growth jobs hiring advertising technology merger acquisition brazil elastic expansion' The Mobile Majority is led by Rob Emrich.

Mobile 100

Mobile Company Companies Artificial Inteligence 100

socalTECH

AUGUST 8, 2012

Boingo Wireless , the Wi-Fi access point and network operator, is expanding out its services today, saying it has acquired Cloud Nine Media , a provider of Wi-Fi sponsorship and location-based advertising. Financial terms of the acquisition were not announced. and Canada. Cloud Nine was based in San Francisco.

Media 166

Media Advertising Acquisition Networking 166