Both Sides of the Table

NOVEMBER 18, 2012

Sign up customers who are paying you money for a service you can’t 100% guarantee is going to be operational for the full period that they’re expecting. I didn’t want to disappoint my customers. People seldom understand that when enterprise customers choose your software it isn’t just a purchase order.

Blogging 420

Blogging Press Entrepreneur Venture Capital 420

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

socalTECH

AUGUST 30, 2012

Earlier this week, Los Angeles-based Wittlebee (www.wittlebee.com) announced the acquisition of its own, clothing company--Cottonseed Clothing Company--as it continues to build out its subscription, children's clothing service. Every box is custom, and you can update that as much as you want as your kid grows. How did it come about?

Acquisition 167

Acquisition Help Social Media Startup 167

InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. A key component of SimpleLegal’s strategy is the strong relationships it establishes with its customers.

Customer 100

Customer Custom Software Review Technical Review 100

Startup Professionals Musings

OCTOBER 30, 2020

I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution. Collaborate with customers to tune your solution.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

socalTECH

JULY 16, 2015

Financial terms of the buy have not been disclosed, however, reports place the acquisition at around $60M. Oculus said on its blog that Pebbles will help the company to advance virtual reality, tracking, and human-computer interactions.

Blogging 100

Blogging Acquisition Report Customer 100

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

JANUARY 9, 2022

More important than finding a community, is creating one, with your blog and other social media engagement. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. The best communities then become your advocate. This is not trial and error.

Social Media 135

Social Media Framework Media Metrics 135

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. Unattributed – There is no such thing as organic customers.

Customer 164

Customer Custom Advertising SEM 164

Xconomy

MAY 17, 2018

San Antonio-based Rackspace is building out its portfolio of software-focused customer service offerings, which the company notes are becoming a bigger part of everyday business operations. RelationEdge and its 125 employees will remain largely independent, and will stay in California, Rackspace said in a news release.

Customer 54

Customer Custom Cloud Computing San Diego 54

Both Sides of the Table

SEPTEMBER 15, 2022

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market). It’s just math.

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

NOVEMBER 14, 2015

Every entrepreneur is quick to tell friends and potential investors about his or her vision of changing the world, about all the customers who have expressed an interest, and about all the other investors who are lining up to get a piece of the action. Is your customer-acquisition rate accelerating? Margins should be increasing.

Acquisition 100

Acquisition Entrepreneur Customer Custom 100

Both Sides of the Table

JANUARY 11, 2014

I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. See the minute that others figure out that you’re acquiring customers for 37 cents / user while over on Facebook they’re paying 1.75

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost. Summary : YouTube as a customer acquisition tool to building great online businesses is unrivaled today.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

SEPTEMBER 15, 2013

Building direct customer relationships with viewers (who want to tune into your channels). I will talk about these strategies in my next blog post. Newsflash – you’ll never have as many customers as Walmart because they sell every kind of product but there are many other retailers who distribute candy bars as well.

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

APRIL 3, 2019

More important than finding a community, is creating one, with your blog and other social media engagement. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. The best communities then become your advocate. This is not trial and error.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

APRIL 21, 2010

Finally, a lot of people asking me about typos on my blog. Assistly “Multi-channel customer support and management service&# – this is another industry I love and I specifically love the team at Assistly. They have done 3 startups in the customer support space and one that wasn’t. 2.2mm in Series A.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Xconomy

APRIL 29, 2019

Now, 14 years and multiple other acquisitions of North America-based companies later, the company has moved its San Diego employees—many of them staff gained through those various deals—into a new, custom-built R&D center. More than 90 percent of them are researchers.

San Diego 89

San Diego Research Design Acquisition 89

socalTECH

DECEMBER 26, 2018

Just as entrepreneurs need to have thoughtful answers about business models and customer acquisition, I think they now will also need to be prepared to address issues on community impacts and equity. Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018?

Southern California 113

Southern California SoCal Pasadena Startup 113

Both Sides of the Table

NOVEMBER 29, 2009

But it got me thinking about how often entrepreneurs overplay their PR so I thought I’d try to offer some advice and how to play PR with VCs (or more broadly with customers or business development partners). We plan to continue to use PR as an ongoing part of our customer acquisition strategy.&#. Leave them wanting more.

Venture Capital 291

Venture Capital Press News Startup 291

Eric Greenspan

OCTOBER 29, 2009

It’s a fun company, but customer acquisition is the biggest challenge we face. We have 34,000 customers already, but we need more more more. Throughout the day, I typically refresh our new customer tracking to see how many new customers have been booked for the day. I think she gets that.

Blogging 100

Blogging Email Yammer Doc 100

InfoChachkie

OCTOBER 20, 2009

As shown at left, pour your money into a customer acquisition funnel, apply a bit of gentle stirring to generate a steady flow of mo money, mo money, mo money. The essence of the Pour and Stir model is represented by the following simple formula: The cost to acquire a customer < lifetime value of a customer.

Customer 153

Customer Custom Acquisition Entrepreneur 153

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn). Marty Zwilling.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It’s OK to push out extra ones on your website or blog.

Press 319

Press Startup Writing Training 319

Tech Zulu Event

APRIL 24, 2013

Awesome, now you know it works, so you need a lot more customers to become an actual business. Thus, you need to enable new ways to create a scalable customer acquisition process. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. About Richie Hecker.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

AUGUST 18, 2013

More important than finding a community, is creating one, with your blog and other social media engagement. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. The best communities then become your advocate. This is not trial and error.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 1, 2017

More important than finding a community, is creating one, with your blog and other social media engagement. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. The best communities then become your advocate. This is not trial and error.

Social Media 62

Social Media Media Metrics SEO 62

Xconomy

DECEMBER 18, 2018

Cisco, the San Jose, CA-based tech giant (NASDAQ: CSCO ), said Tuesday that Luxtera’s advanced chips will help it offer its customers faster and better network service performance.

San Diego 49

San Diego CalTech Acquisition Design 49

SoCal CTO

MARCH 18, 2010

What are some of the top things you've published online, e.g., blog posts? I’d love to get your thoughts at some point about writing for these publications vs. on your own blog. Vince: In addition to my management writing I’ve interview many CEOs and innovators.

Startup 225

Startup Los Angeles Twiistup Social Network 225

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn). Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

Xconomy

SEPTEMBER 26, 2019

Zingle, a startup whose software is used by hospitality, travel, and retail industries to more easily and quickly connect with their customers via messaging, has been acquired for about $42 million in cash by Medallia, a publicly traded software company in San Francisco. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Software 95

Software Startup Satisfaction Customer 95

Xconomy

JUNE 23, 2016

Without the aid of venture capital , the small upstart says, it has grown to “tens of thousands” of customers in five metro areas: the Bay Area, Boston, Chicago, Miami, and San Diego. Barr wrote in a blog post announcing the tie-up. But getting to this point has been a painstaking slog filled with logistical and political challenges.

Google 45

Google San Diego Resource Blogging 45

Startup Professionals Musings

DECEMBER 23, 2017

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn). Marty Zwilling.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 17, 2013

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. Sales is simply defined as income from customer purchases of goods and services, minus the cost associated with things like returned or undeliverable merchandise. Cost of customer acquisition.

Metrics 100

Metrics Technical Review Sales Customer 100

Startup Professionals Musings

JULY 27, 2012

More important than finding a community, is creating one, with your blog and other social media engagement. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. The best communities then become your advocate. This is not trial and error.

Social Media 91

Social Media Media Metrics SEO 91