Acquisition Companies Product SEO 
SoCal Tech Calendar
OCTOBER 3, 2012
Startups who are building companies for the first time or launching a new product struggle with focusing on the right priorities, measuring their efforts, and converting leads into customers. SEO used to dominate online customer acquisition but now a mix of owned, earned and paid efforts are proving equally effective.
Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.
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Both Sides of the Table
APRIL 8, 2010
We covered the following and much more: - FourSquare ( rumors of both an $80m pre money or a $100 million acquisition ). My answer: “no.&# I believe that the team is high potential but the valuation seems stratospheric to me for the stage of the company. I was asked if I would pay $80 million. sites still dominate.
Startup Professionals Musings
AUGUST 18, 2013
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. You spend the months influencing the influencers. Marty Zwilling.
Startup Professionals Musings
JANUARY 9, 2022
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. You spend the months influencing the influencers. Marty Zwilling.
Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? .
socalTECH
FEBRUARY 15, 2019
The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. What I tell investors, friends, and family, is even though they might hear about all of these new companies calling themselves the Uber for tutoring and saying they can provide on-demand tutoring, I know that it will never work hyper-locally.
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