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Demand Media Sweetens Executive Pot

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Ahead of its IPO, Santa Monica-based Demand Media , the online domain name and media publishing business run by Richard Rosenblatt, updated its IPO filings Thursday, saying that it has granted $30.8M Tags: demand media domain domainer content merger acquisition legitscript. READ MORE>>.

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Demand Media Sets IPO Pricing Range

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Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, said today in an S-1 filing that it expects its IPO to be between $14.00 Demand Media runs such sites as LiveStrong and eHow, along with a network of other media and content focused sites. and $16.00 READ MORE>>.

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Adconion Media Group Buys Joost

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Santa Monica-based Adconion Media Group , an online advertising network, announced today that it has acquired certain assets of Joost , the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Tags: adconion media group advertising joost merger acquisition skype.

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Hot On Heels Of DogVacay Buy, Rover.com Launches National Ad Push

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Pet sitting and dog walking marketplace operator Rover.com --which just acquired Santa Monica-based DogVacay last month--has has launched a big re-branding as "The Dog People", in its first, national advertising campaign. Rover.com said the move is a result of its recent acquisitino of dog sitting network DogVacay.

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Sixty-four Southern California Firms On Technology Fast 500

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The full list follows: 13 EdgeCast Networks 21406% Santa Monica Alex Kazerani 15 Optimer Pharmaceuticals, Inc. 1193% Santa Monica Scott Painter 116 Network Solutions Provider 1001% Long Beach Phillip Walker 119 BlackLine Systems Software 973% Los Angeles Therese Tucker 131 Kotura, Inc. Frost, Ph.D.

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Demand Media Offering Health Care Benefits To Freelancers

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Santa Monica-based Demand Media , the new media venture of former MySpace chairman Richard Rosenblatt, said today that it has just published its one millionth piece of original content, and is launching an effort to extend health care benefits to freelancers creating that content for the firm. READ MORE>>.

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What Mattered in 2012: Kevin Winston, Digital LA

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Kevin Winston , is the organizer of Digital LA , the popular and widely attended networking organization for the Los Angeles startup, web, movie, music, marketing, and social media community. We'll head back to the beach on the first week of summer for a week-long Silicon Beach Fest in Santa Monica June 2013.