socalTECH

NOVEMBER 8, 2012

Santa Monica-based VIRURL , which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. Diaz-Mitoma is the former founder of Titan Gaming. READ MORE>>.

Santa Monica 153

Santa Monica Web Content Advertising 153

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 provides software which automatically adapts web pages to individual visitors, to tailor and personalize the web content those users see.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

APRIL 8, 2014

Los Angeles-based Frequency , the video publishing software provider headed by Blair Harrison, has launched a new product, saying at NAB that it has launched Frequency Sync, which helps users publish their videos across the company''s range of video applications. READ MORE>>.

Services 138

Services Content Advertising Web 138

socalTECH

MAY 6, 2010

Los Angeles-based Gorilla Nation , which provides advertising sales for web site operators, reported today that it has renewed an agreement with eBaumsWorld.com , where it will continue to represent all of the site's ad inventory. Gorilla Nation specializes in finding brand advertisers for mid-range web sites.

Gorilla Nation 140

Gorilla Nation Advertising Web Sites 140

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search for information on different web sites. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

socalTECH

JULY 31, 2012

Los Angeles-based content delivery network (CDN) provider NetDNA reported today that it has been selected by online tag management company Ubertags. NetDNA said the customer deployment and co-marketing agreement will allow UberTags to distribute its site content via its network to reduce page load times. READ MORE>>.

Content 140

Content Advertising Networking Web 140

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

socalTECH

AUGUST 25, 2010

Los Angeles-based Gorilla Nation , the online advertising representation firm, announced today that it has been chosen by Canadian site SouthAsianLife.com. The firm said it will represent the online advertising inventory for South Asian Life in Canada. Tags: gorilla nation advertising canada southasianlife brand.

Gorilla Nation 140

Gorilla Nation Sites Advertising Web 140

socalTECH

OCTOBER 4, 2012

You've got a great idea for a web video series, but how do you learn about how to make that happen, to get distribution, and monetize that video? Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. Michael Tringe: We are an online web series school.

Web 187

Web Content Startup Education 187

socalTECH

SEPTEMBER 15, 2008

Los Angeles-based MySpace announced a lineup of advertisers who will be sponsoring the firm's new MySpace Music site this morning, saying that it has signed four brands who will be integrated sponsors of the site. Financial impact of the ad deals was not disclosed. READ MORE>>

Advertising 100

Advertising Sites Web Los Angeles 100

socalTECH

JULY 27, 2010

Los Angeles-based Break Media , the online entertainment site run by Keith Richman, said today that it has launched a new, 3D video channel--and will also produce its own, original 3D series. The channel will also feature other, 3D videos from across the web. The channel will also feature other, 3D videos from across the web.

Media 178

Media Hollywood Advertising Entertainment 178

socalTECH

MARCH 1, 2011

Los Angeles-based Paperlinks , the developer of iPhone applications focused on QR codes and headed by Hamilton Chan, is announcing today that it has launched a new product to help businesses connect with customers. Paperlinks is the publisher of the identically named iPhone application. READ MORE>>.

Content 167

Content Advertising Web Los Angeles 167

socalTECH

JUNE 28, 2010

Los Angeles-based HitFix , an online web site focused on entertainment news and information, has raised $1.6M in a new funding round, according to investor the Tech Coast Angels. Pikover was founder of Access360 and a co-founder at Xylan and is an active angel investor in the Southern California area. READ MORE>>.

Tech Coast Angels 145

Tech Coast Angels Southern California News Entertainment 145

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. CreatorUp was launched online in Beta in January of 2013 and our startup team is based in Los Angeles. When was it launched and where? Who are its founders?

Web 93

Web USC Course Guide 93

socalTECH

NOVEMBER 10, 2010

Los Angeles- and San Francisco-based RealGravity , a newly launched firm focused on online video distribution and syndication, announced today that it has raised $3.2M RealGravity said it provides an online marketplace that connects buyers and sellers of online video content and advertising. in a funding round. READ MORE>>.

SoCalTech 140

SoCalTech Hollywood Content Venture Capital 140

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SEPTEMBER 10, 2010

Los Angeles-based Demand Media , the online media site run by Richard Rosenblatt, said Friday that it has updated its eHow web site, the firm's questions and answers site. Demand said that it has created a "crisp, clean" design update, and also added new content channels, a new video series, and social tools to the site.

eHow 182

eHow Demand Media Sites 182

socalTECH

NOVEMBER 24, 2009

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Tags: rubicon project online advertising invenstory adsafe. READ MORE>>.

Clearstone 124

Clearstone Advertising Equity Sites 124

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OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. But, how do you figure out what actual content will resonate with online consumers? My background is that I was at IAC, focused on advertising solutions and advertising engagement.

Content 230

Content News Startup Research 230

Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share.

Invest 291

Invest Content Media Networking 291

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 100

Gorilla Nation AtomicOnline Media Web 100

socalTECH

AUGUST 24, 2009

Two Southern Californians are in the running for $10,000 for their entries into a user generated advertising effort from e-commerce site Amazon.com. Amazon ran its advertising through its site, Withoutabox, a Los Angeles startup which was acquired by Amazon subsidiary IMDB back in January of 2008. READ MORE>>.

Los Angeles 140

Los Angeles Advertising Commerce Sites 140

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. is based in Los Angeles. is about helping people on Twitter make money from the content they are creating. How does Ad.ly

Advertising 189

Advertising Content Startup Social Network 189

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APRIL 6, 2009

Los Angeles-based Panache , a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Tags: canada video advertising panache. READ MORE>>.

Custom 100

Custom Customer Advertising Education 100

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AUGUST 25, 2011

Los Angeles-based Funny Or Die , the online comedy video site, and social media influence site Klout said Wednesday that they are in a strategic partnership. The two said that they will work together with brand advertisers to produce custom campaigns targeted at influential social web participants. READ MORE>>.

Social Media 167

Social Media Advertising Media Sites 167

socalTECH

JULY 8, 2009

Los Angeles-based Gorilla Nation , which represents online publishers for advertising sales, reports today that the firm has extended an agreement with The Brooklyn Company, which owns horror site Fangoria.com, FangoriaGoreZone.com, and Starlog.com. The two said they have been working together for the last five years. READ MORE>>.

Gorilla Nation 100

Gorilla Nation Advertising Sales Sites 100

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JUNE 13, 2013

You''ve seen the company''s work in the Superbowl, on television, and on the web, all for big brands--but you might not know it came out of the crowdsourcing efforts of Tongal (www.tongal.com). James DeJulio: We''re a social content development platform. Explain how Tongal works? There are three phases. Brands are really excited.

Ideas 243

Ideas Content Startup Web 243

socalTECH

FEBRUARY 18, 2010

Los Angeles-based Internet Brands revealed it spent $24.2M In addition to those details, Internet Brands said it is now seeing a monthly average of 50 million total monthly unique visitors to its collection of web sites, with a total of 56.5 Tags: internet brands merger acquisition consumer content publishing earnings.

Internet Brands 154

Internet Brands Acquisition .Net Commerce 154

socalTECH

JUNE 16, 2009

Macadaan is well known in the Los Angeles technology community for creating and running Twiistup, the popular Los Angeles technology networking and startup showcase event. Tsavo develops content-focused web sites which apply technology to serve up more relevant information and advertising depending on who was visiting those web sites.

Tsavo 100

Tsavo Twiistup Santa Monica Content 100

Both Sides of the Table

FEBRUARY 12, 2017

https://medium.com/media/cc969482e7abf6b75d3c0958c8ee409d/href I moved to Los Angeles in 2007 and as a VC who had built his career as a programmer, database designer, program manager, CEO then VP Products at Salesforce, I wanted to build a portfolio of software investments. An obvious vector for me would be software for the media industry.

Buzzfeed 210

Buzzfeed Media Content News 210

socalTECH

APRIL 20, 2009

Los Angeles-based Buzz Media , the online network of celebrity-focused web sites, announced today that it has inked a deal with OK! Buzz Media--which was formerly known as BuzzNet--is a venture backed operator of a network of pop culture, celebrity, and music-focused web content properties and blogs.

Media 100

Media Buzznet Anthem Redpoint 100

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. A new generation of content producer and video style has emerged that is distinctly different from what you see in TV.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. BetaWorks was an angel investor in Summize, which was purchased by Twitter for its search engine. Howard Lindzon: Making content is just a dumb business. It's fun, I guess.

Ideas 248

Ideas Web Startup Content 248

socalTECH

FEBRUARY 26, 2009

Los Angeles- and New York-based PlaceVine , which operates a web-based service to connect brands and agencies to product placement opportunities in film, television, and new media, said Wednesday that it has scored a round of seed financing from a New York-based angel fund, NYCSeed. Amount of the investment was not disclosed.

Seed Funding 100

Seed Funding Funding Hollywood Web 100

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Jace Hall is the President and founder of HDFILMS INC.

Los Angeles 75

Los Angeles Angel Social Media Media 75

socalTECH

FEBRUARY 1, 2011

In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content. For that reason, more and more content is going online. However, as these are relatively niche focuses, it's difficult for those content providers--often times bloggers--to build an audience.

Startup 162

Startup Content Advertising Sites 162

socalTECH

APRIL 29, 2009

Los Angeles-based Internet Brands is expanding its network of vertically focused web sites, saying Wednesday that the firm has acquired two new websites in the money and finance area, and has officially targeted "Money and Business" as one of the firm's key vertical markets. com, Loan.com, CreditorWeb.com, and BrokerOutpost.com.

Internet Brands 113

Internet Brands Advertising Sites Content 113

socalTECH

JANUARY 26, 2009

Los Angeles-based content delivery network (CDN) EdgeCast has scored a big win, with Deutsche Telekom, the firms are set to announce today. The new CDN service is targeted at video, audio, content publishers, gaming companies, advertisers and others with need for streaming video delivery or web content acceleration.

Steamboat Ventures 100

Steamboat Ventures IP Content Networking 100