socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. openx advertising serving forecasting publisher publishing server software' READ MORE>>.

OpenX 147

OpenX Advertising Web Los Angeles 147

socalTECH

OCTOBER 2, 2018

Geocities , the original Southern California internet startup--which was founded all the way back in 1994 in Los Angeles--will finally disappear completely from the Internet, as Yahoo said today that it will shut down its Japanese Geocities site. Geocities was one of the first Internet IPOs out of Los Angeles, and sold to Yahoo for $4.5

Beverly Hills 133

Beverly Hills Sites Yahoo Southern California 133

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. FastPay said it was advised by Financial Technology Partners LP and FTP Securities LLC (FT Partners) in the financing. READ MORE>>.

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

socalTECH

MAY 13, 2014

Los Angeles-based Swagbucks , the web-based rewards and offers site, said this morning that it has raised $60M in funding--the company''s first, external capital round--and also appointed Chuck Davis as CEO of the company. According to Swagbucks, the funding round comes from Technology Crossover Ventures (TCV). READ MORE>>.

Fandango 196

Fandango Sites Advertising Web 196

socalTECH

SEPTEMBER 18, 2015

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. Financial impact of the win was not disclosed. READ MORE>>.

OpenX 100

OpenX Media News Advertising 100

socalTECH

NOVEMBER 8, 2012

Santa Monica-based VIRURL , which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. Diaz-Mitoma is the former founder of Titan Gaming. READ MORE>>.

Santa Monica 153

Santa Monica Web Content Advertising 153

socalTECH

JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. OpenX developers advertising serving software and related advertising network services, aimed at web publishers. White as its General Manager, Publisher Business - West. READ MORE>>.

OpenX 150

OpenX Advertising Web Los Angeles 150

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. It’s about defining your data across the Web and now mobile.”. It’s been about data.

Custom 40

Custom Customer San Diego JavaScript 40

socalTECH

MARCH 10, 2011

Los Angeles-based Evolve Media Corp. , the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video.

Gorilla Nation 133

Gorilla Nation AtomicOnline Sales Media 133

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Tags: rubicon project advertising publishing online. READ MORE>>.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

NOVEMBER 24, 2009

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Tags: rubicon project online advertising invenstory adsafe. READ MORE>>.

Clearstone 124

Clearstone Advertising Equity Sites 124

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

JANUARY 9, 2013

intersection of technology and music. All of these startups are applying technology (software development and algorithms) to some aspect of music and the music business. The firm's apps are revolutionizing sheet music, applying modern technology to what has--until recently--been stuck in the era of pencil and paper.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

socalTECH

MARCH 24, 2011

Los Angeles-based Total Immersion , the developer of augmented reality software and technology, announced this morning that it has raised $5.5M in a funding round. The round was led by Intel Capital, and also included prior investors Partech, iSource, and Elaia Partners. Total Immerson is headed by Bruno Uzzan. READ MORE>>.

Advertising 140

Advertising Web Los Angeles Mobile 140

socalTECH

FEBRUARY 11, 2014

In government, there''s often superficial talk about adopting technology and working with industry--most of which is out of sync with the actual technology industry and reality, and is more window dressing than reality. He wanted to looka t how technology could help with the problems that we all face, and help to solve those problems.

Los Angeles 203

Los Angeles Technology Startup Examples 203

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. Rubicon Project.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site.

Clearstone 113

Clearstone Oracle Web Advertising 113

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. We’re pleased with its growth but, as with any Web-based business, we’re looking for additional organizations we can help. What keeps you up at night?

Los Angeles 150

Los Angeles Networking Marketing Startup 150

socalTECH

JUNE 9, 2010

Los Angeles-based Total Immersion , the developer of augmented reality software run by Bruno Uzzan, said this week that both the U.S. Army and Air Force are using the firm's technology. According to Total Immersion, the U.S. The game is part of the U.S. Army's recruiting efforts. Financial terms of the wins was not disclosed.

Entertainment 154

Entertainment Advertising Web Los Angeles 154

socalTECH

JANUARY 14, 2009

Los Angeles-based video advertising technology provider Panache is reporting today that it has signed on MTV as a customer. According to Panache, MTV will use the company's platform across MTV Networks web sites, including MTV.com, VH1.com, Tags: video advertising panache. com, Nick.com and CMT.com. READ MORE>>.

Advertising 100

Advertising Web Los Angeles Platform 100

socalTECH

APRIL 6, 2009

Los Angeles-based Panache , a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Tags: canada video advertising panache. READ MORE>>.

Custom 100

Custom Customer Advertising Education 100

Tech.Co

SEPTEMBER 1, 2015

In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing strategies that you can use to engage with that demographic. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 107

Company Companies Advertising Media 107

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

OCTOBER 29, 2008

Los Angeles-based Gorilla Nation , which represents web publishers to advertising brands, has piled on yet another win in Canada, this time with Reuters. The win is the latest in a string of Canadian wins for Gorilla Nation, including representing Tom's Hardware and popular technology blog Gawker for their Canadian inventory.

Gorilla Nation 124

Gorilla Nation Advertising Blogging News 124

socalTECH

DECEMBER 30, 2010

We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. In your opinion, what events, companies, or people made the biggest impact on the technology world in 2010? 1) Mobile web. There are lots.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

socalTECH

JUNE 16, 2009

Macadaan is well known in the Los Angeles technology community for creating and running Twiistup, the popular Los Angeles technology networking and startup showcase event. According to Macadaan, this week is his last at Tsavo. READ MORE>>.

Tsavo 100

Tsavo Twiistup Santa Monica Content 100

socalTECH

OCTOBER 20, 2008

Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Douglas joins the firm from eHarmony, where he was the firm's Vice President of Technology. Douglas has also served at Oracle.

eHarmony 100

eHarmony Clearstone Oracle Advertising 100

socalTECH

FEBRUARY 9, 2010

Thanks to all of our sponsors, who make our coverage of Southern California's technology industry possible: Sponsors. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Technology.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

Tech Zulu Event

FEBRUARY 18, 2013

Think about how many images are on the web. The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. GumGum is led by founder and Los Angeles native wunderkind, Ophir Tanz. The technology is a work in progress that continues to evolve.

Advertising 98

Advertising Santa Monica Startup Content 98

Tech Zulu Event

SEPTEMBER 19, 2012

Created by founder Toby Daniels , Social Media Week Los Angeles will focus this series of discussions around the theme of “Empowering Change Through Collaboration.” Monday: Los Angeles – The Social City. Why Los Angeles Is The Next Silicon Valley. A City of Angels: How Social Media is Bringing LA Closer to Utopia.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

SEPTEMBER 4, 2014

Los Angeles-based Radical.FM (www.radical.fm) thinks it has a new formula for Internet streaming, and can take on Pandora and others in head to head competition. Next year, we''ll also be competing in a lot of other areas, and will be announcing some interesting new technology in the coming months. They should be much higher.

Startup 237

Startup Services Advertising Content 237

socalTECH

JUNE 19, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

OCTOBER 23, 2008

Los Angeles-based Shopit, a developer of online shopping widget software, said today that it has raised $2.5M Shopit develops software which can be embedded in social networking profiles, blog pages, and on other web pages for selling products. in a Series B funding. READ MORE>>

Social Network 113

Social Network Blogging Los Angeles Advertising 113

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100