Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

OCTOBER 14, 2014

The company said its new INglibe offering will provide premium, in-view video ads, which rolls out a video player when people roll past an article. The company said its new advertising offering will reach over 100 million monthly impressions across its enthusiast sites. evolve media video advertising inglide images publishing'

Media 166

Media Advertising Los Angeles Sites 166

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>. Financial terms of the buy were not disclosed. READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

socalTECH

APRIL 10, 2014

For this afternoon''s contributed article, we''re featuring Dale Carr , the CEO of LeadBolt , who offers some tips to score a career in today''s high tech industry. Read the rest of Dale''s article on Five Secrets to Landing your Dream Job in the Mobile Industry. LeadBolt is based in Los Angeles and Sydney, Australia. READ MORE>>.

Mobile 164

Mobile Tips High Tech Blogging 164

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

MAY 15, 2023

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Content 104

Content Customer Custom Marketing 104

socalTECH

MAY 8, 2012

According to Virurl, it will pay users to share links to videos, articles, and games, awarding those users with points which can be redeemed for cash and prizes. Los Angeles-based Virurl , a new startup headed by former Titan Gaming foundder Francisco Diaz-Mitoma and co-founded by Tim Symington of LAST.VC, has raised $1.2M

Los Angeles 242

Los Angeles Advertising Content Sites 242

socalTECH

JUNE 12, 2015

Venture capitalists, who once were pouring money into the advertising technology area, have shut off the spigot for ad tech--according to an article in the WSJ this week. Ad tech companies, once the darling of Sand Hill Road, are having a hard time even getting a meeting , according to the report.

Report 100

Report OpenX Southern California Advertising 100

socalTECH

OCTOBER 2, 2013

The company--which provides native advertising technology--said the new name "fully conveys" its company''s mission. Revenue.com''s services are used by advertisers and publishers, to integrate sponsored articles and videos into content. revenuecom advertising native rename virurl revenue' READ MORE>>.

Santa Monica 113

Santa Monica Advertising Technical Review Content 113

socalTECH

FEBRUARY 20, 2013

The firm says it now has more than 28 million registered users, and saw a 38 percent increase in advertising and sponsorship revenue from 2011 to 2012. The firm's site offers up articles on health, food, relationships, diet, and more. Actual financial details were not released by the company. million unique visitors a month.

Advertising 153

Advertising Sites Company Companies 153

socalTECH

DECEMBER 17, 2012

Online local business advertising firm Local Corporation announced this morning that it has launched a new, industry-specific website focused on the heating, ventilation, and air conditioning (HVAC) market. The new site offers educational articles and other information aboud HVAC services, and will generate leads for local businesses.

Marketing 147

Marketing Education Advertising Sites 147

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. This article originally appeared on Forbes HERE. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Skimlinks For The Video Age.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

DECEMBER 27, 2012

Los Angeles-based VIRURL , the provider of online advertising technology, said Thursday that it has added a new feature called RSS Ads. The firm said its new feature allows publishers to use RSS (Really Simple Syndication) feeds to automatically distribute and create ads from a publisher's articles.

RSS 153

RSS Content Advertising Los Angeles 153

socalTECH

MARCH 24, 2011

The portal features articles about the.ORG domain, which were created by Demand Media's creative professionals. eNom also said it will offer its customers the ability to use rotating articles from Demand Media for their hosted domains. eNom said it will offer up Demand's content through a service called RichContent. READ MORE>>.

Demand 165

Demand Content Media Santa Monica 165

Startup Professionals Musings

AUGUST 22, 2020

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Customer 127

Customer Custom Marketing Content 127

socalTECH

OCTOBER 20, 2010

Netbat is a new technology that takes online editorial content--such as photos in news articles--and provides interactive multimedia apps related to that content. Tags: brand affinity technologies pepsi advertising celebrity netbat. Ryan and Chad Steelberg are known for their last startup, dMarc Broadcasting, to Google. READ MORE>>.

Technology 160

Technology News Content Advertising 160

socalTECH

MARCH 16, 2011

eHow said it has organized information on the site into six new channels, covering Home, Money, Style, Health, Family and Food; started building new, feature length articles and videos produced by Demand Media Studios; added toosl to help users drive curation of the site; and more. READ MORE>>.

eHow 150

eHow Santa Monica Demand Sites 150

socalTECH

MAY 18, 2010

Associated Content, much like Demand Media, pays users to "crowdsource" articles about various topics which might be of interest to Internet users and web searching. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

Yahoo 150

Yahoo Demand Content Media 150

Both Sides of the Table

APRIL 21, 2013

This article originally appeared on TechCrunch. This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. What I learned from the article? By the way, he has never spent a dollar on advertising. Here is the article from the LA Times. What touched me?

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

socalTECH

MAY 31, 2012

Diffbot's API helps developers extract text from web pages, including analyzing pages for major parts such as headlines, advertisements, articles, and more. Dayton is joinig the company's board, according to TechCrunch, and will be taking an "active role in the company." READ MORE>>.

Southern California 145

Southern California Web Advertising Activity 145

socalTECH

AUGUST 21, 2014

Today''s Insights and Opinions article comes from longtime socalTECH reader Frank Addante --who recently took Rubicon Project public. When you''re looking to disrupt any industryadvertising, yogurt, VoIP technology, or whateverbegin with learning everything you can.

Entrepreneur 159

Entrepreneur SoCalTech Advertising Ideas 159

socalTECH

MARCH 27, 2012

As part of the launch, eHow said that RadioShack has partnered with the firm as part of the channel launch, helping to add two experts (Carley Knoblach, Digitwirl.com and Jon Rettinger, TechnoBuffalo.com) who will contribute articles and answer questions for the channel. READ MORE>>.

eHow 180

eHow Technology Santa Monica Demand 180

InfoChachkie

FEBRUARY 10, 2014

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 A Band-Aid On A Gushing Artery. GoToMy Rebranding Campaign.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. I could not do justice to Ad.ly’s own response, which is wonderfully put forth in this article by our CEO, Arnie Gullov -Singh. Let me explain. While Ad.ly

Advertising 276

Advertising Startup Platform News 276

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

SEPTEMBER 24, 2009

For our Insights and Opinions section today, we have an article from Scott Edward Walker, an attorney at Walker Corporate Law Group, who gives his list of five common mistake that entrepeneurs make in raising capital. Read the full article on our Insights and Opinions section.

Entrepreneur 150

Entrepreneur Southern California High Tech Advertising 150

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288

Media Advertising Screening Content 288

socalTECH

JULY 19, 2010

According to the firm, which is run by Julie Schoenfeld, the new tool helps newsrooms and editors to determine the biggest demand for articles, and help publishers monetize their content based on that demand. Perfect Market claims early users of the new tool are seeing a 20X increase in their advertising revenue by using the package.

Content 199

Content Tool Search Engine Optimization Altadena 199

socalTECH

NOVEMBER 3, 2010

Among the big changes to the site is a new focus on coupon deals, which highlights deals from local companies; new content and articles; weekly circulars and grocery store ads; and a number of social tools. Tags: local.com paid search advertising local business coupon social. The firm has also changed its logo and branding.

Sites 150

Sites Paid Search Advertising Content 150

InfoChachkie

JULY 15, 2013

A version of this article previously appeared in The Wall Street Journal . If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Advertising - "We will monetize our customers via online ads.". Don''t Define Scale Too Early.

RSS 206

RSS Journal Entrepreneur Resource 206

socalTECH

MARCH 1, 2010

Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

socalTECH

MAY 29, 2012

Today, we have a piece from Frank Addante , serial entrepreneur and the CEO and founder of Rubicon Project , the Los Angeles advertising technology developer. Read Frank's article, Long To-Do List? In our Insights and Opinions section, we feature opinions, advice, and more from notable people in the local technology industry.

Email 157

Email Advertising Los Angeles Entrepreneur 157

TechCrunch LA

OCTOBER 19, 2019

At the time Whisper had roughly 20 million monthly active users across its app and website, which the company was looking to monetize through programmatic advertising, rather than brand-sponsored campaigns that had provided some of the company’s revenue in the past. Zack Whittaker contributed reporting for this article. .

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

FEBRUARY 10, 2009

Westlake Village-based ValueClick has added a trio of new publishers to the firm's health and wellness advertising network, the firm disclosed this morning. eMedTV provides articles and videos about health topics; HealthCastle.com focuses on nutrition; and HearthStone operates a number of different sites focused on women's health issues.

Westlake Village 100

Westlake Village Advertising Content Networking 100

Both Sides of the Table

NOVEMBER 29, 2009

A good friend of mine was features on the front cover of the LA Times business section with a glowing article. Press doesn’t mean anything other than free advertising. Just notice how many VC emails you get after your TechCrunch article or after you were on stage at TC50. PR is subtle.

Venture Capital 291

Venture Capital Press News Startup 291

Startup Professionals Musings

SEPTEMBER 30, 2018

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Content 92

Content Marketing Advertising Customer 92

InfoChachkie

JULY 14, 2014

A version of this article previously appeared in Forbes. He has included links to articles about his potato salad "venture," as well as offering additional rewards to contributors, including a trucker-style hat declaring, "I <heart> Potato Salad.". With the 4th of July around the corner, Zack Brown had potato salad on his mind.

Writing 187

Writing Entrepreneur Education Advertising 187