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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. TikTok Teams Up With Ecommerce Startups. Please verify before subscribing. A Mountain to Climb.

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ventureLab Takes On Startup Incubation

socalTECH

Los Angeles-based ventureLab Growth Partners said Tuesday afternoon that it has launched a new "startup studio" to invest in and build early stage startups. The new startup studio is led by Mike Prasad. The company did not say how much funding it intends to provide to startups. READ MORE>>.

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. We pride ourselves in being able to add incremental consumers to our advertisers.

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Capturing The Entrepreneurial Energy At StartEngine's Demo Day

socalTECH

It was standing room only at StartEngine 's Demo Day Wednesday afternoon, held at Santa Monica's Cross Campus , as the startup accelerator launched eight of its latest startups into the world, after a 90 day process of mentoring, honing their business model, and heads down development. Standing room only crowd at StartEngine).

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StartEngine Debuts Eight New Startups At Demo Day

socalTECH

StartEngine , the startup accelerator headed by Howard Marks, is launching its newest class of startups today in a private event in Santa Monica. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon. READ MORE>>.