Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. I am an investor and advisor to one such “eyeballs” company. Remembering the insanity before 2000. And the numbers were staggering.

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

JULY 1, 2010

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

Advertising 183

Advertising Social Network Los Angeles Content 183

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MARCH 27, 2013

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. eHarmony explained that they are looking to "further differentiate" the company, and inspire more individuals to come to the site.

eHarmony 170

eHarmony Advertising Santa Monica Sites 170

socalTECH

OCTOBER 13, 2010

Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males.

Sites 193

Sites Break.com Entertainment Content 193

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What is Adomic? Why did you decide to focus on this area?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

MAY 20, 2015

Irvine-based online real estate marketplace Auction.com said this morning that it has partnered with Chinese online real estate site Juwai.com , which will bring Auction.com's U.S. The two companies said the deal will advertise real estate listings from Auction.com to 2.6 real estate listings to China.

Sites 100

Sites Advertising Company Companies 100

socalTECH

NOVEMBER 3, 2010

Irvine-based Local.com , the provider of online local business search sites, said this morning that it is in a big relaunch of the firm's flagship site. According to the firm, it has reorganized its site to divide its site into vertical categories, particularly focused on the "household manager/soccer mom" category.

Sites 150

Sites Paid Search Advertising Content 150

socalTECH

NOVEMBER 17, 2010

Last night, Amazon.com jumped into the movie business, with its own, online film submission site, Amazon Studios , backed by the help of a number of notable USC Film School advisors. million in awards over the next year to the best movies submitted to the site--with an exclusive option for Warner Bros. www.filmaka.com) [ Profile ].

Sites 217

Sites Hollywood Summary USC 217

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

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JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. The deal comes shortly after Twitter said it would not be allowing other companies to automatically insert ads into its service, which looked to most direclty impact Ad.ly. twitter tweets advertising.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. Demand Media.

Technical Review 279

Technical Review Company Companies Southern California 279

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. As I said, there’s a lot more to advertising automation than RTB. The Automated Advertising Industry' 3 billion goes into RTB.

Advertising 86

Advertising Press Commerce Examples 86

socalTECH

FEBRUARY 18, 2010

Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. The firm said it has now acquired more than 100 web sites in total. Tags: internet brands merger acquisition consumer ecommerce advertising content. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

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FEBRUARY 9, 2021

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

InfoChachkie

MAY 19, 2014

Quick - name a phone company. Yep, Facebook is a phone company. In order for them to take full advantage of Facebook the phone company, they will have to abandon traditional online marketing conventions. Fortunately for consumers, not all mobile advertisers are clueless.

Company 200

Company Companies Mobile Advertising 200

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APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. Tags: openx advertising publishing open source. READ MORE>>.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

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FEBRUARY 12, 2009

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

Advertising 100

Advertising Google Content Web 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Break Media , which operates a network of online content sites focused on men, said today that it has launched a new NASCAR-themed site called All Left Turns. Break said the new site will offer news, race analysis, driver interviews, and profiles on NASCAR. READ MORE>>.

Sites 100

Sites Content News Advertising 100

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. We have many people on the team who have been with us from day one – at all levels in the company. Where does someone who is starting a hairdressers advertise their business?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

JUNE 25, 2013

Los Angeles-based Tongal , which operates a crowdsourced site for creating commercials, reported today that it has hit $1 million in current projects in its reward pool. The site said that so far, its users have earned $4M working on its various creative projects, with many earning more than $100,000 for their work on the site.

Hollywood 223

Hollywood Advertising Sites Ideas 223

socalTECH

MARCH 12, 2009

Irvine-based Autobytel released its quarterly results Thursday, revealing that the firm saw a 35 percent plunge in its advertising revenue, and a 23 percent drop in leads referral revenues last quarter. The firm, which operates a series of automobile related sites, said it had a net loss of $15M on revenues of $14.2M

Advertising 100

Advertising .Net Activity Sites 100

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Until the company name is a famous brand, you are the brand. People buy from people.

Web 117

Web Search Engine Optimization eBook Advertising 117

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JANUARY 22, 2014

Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

Google 200

Google Santa Monica Advertising Mobile 200

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OCTOBER 14, 2014

Los Angeles-based Evolve Media --the parent company of CraveOnline and TotallyHer--has rolled out a brand new video ad product, the company said today. The company said its new INglibe offering will provide premium, in-view video ads, which rolls out a video player when people roll past an article. READ MORE>>.

Media 166

Media Advertising Los Angeles Sites 166

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. StreamSpread helps publishers create portals on their web pages that can then be used to publish tailored digital advertisements. patent, making its offering totally unique to both advertisers and audiences alike.

Advertising 40

Advertising Platform Venture Capital Content 40

socalTECH

NOVEMBER 6, 2013

Irvine-based Local Corporation said this morning that it has launched a new, pre=roll video network aimed at advertisers and publishers. The company said the new, pre-roll video network will offer advertisers access to over 350 websites, including its own Local.com site. READ MORE>>.

Networking 138

Networking Advertising Sites Marketing 138

socalTECH

NOVEMBER 13, 2013

in a funding round, for the company''s software for automatically improving site layout and advertising revenue. Ezoic''s software automatically changes the layout of a site, based on how users are interacting with that site, plus what kind of device they''re using to browse a site, using multivariate testing.

Software 147

Software San Diego Advertising Venture Capital 147

socalTECH

JULY 8, 2014

MGID , a provider of native advertising services and technology, said Tuesday that it is moving its U.S. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York. mgid native advertising publisher angeles jobs employment' READ MORE>>.

Los Angeles 153

Los Angeles Angel Advertising Entertainment 153

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OCTOBER 23, 2014

Los Angeles-based DataPop , the product advertising technology developer headed by Jason Lehmbeck, has launched a new product aimed at retailers. According to DataPop, its new OmniAds product uses a retailer''s merchandise catalog to drive advertising on such sites as Google, Bing, Pinterest, Polyvore, Ebay, and Amazon.

Product 159

Product Advertising Google Los Angeles 159

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AUGUST 24, 2018

Los Angeles-based digital advertising firm H Code , which focuses on the U.S. Hispanic market, has signed a deal with media and publishing company Metro LATAM. According to H Code, it will exclusively represent all ad inventory in the US for Metro LATAM's sites in Mexico, Puerto Rico, Chile, and Colombia. READ MORE>>.

News 100

News Advertising Media Sites 100

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FEBRUARY 19, 2014

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

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DECEMBER 12, 2012

Los Angeles-based Evolve Media Corp , which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors.

Media 147

Media Product Advertising Sites 147

Berkonomics

APRIL 28, 2022

There are tools to inform you when your company name or personal name is mentioned. Proactively link outward from your site. There is still a great place for traditional advertising. Google Alerts can be set for any parameter and then be set to deliver your results daily or more often using Google.com/alerts.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

socalTECH

SEPTEMBER 29, 2014

Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. Gumgum provides in-image advertising technology, which integrates ads into a site''s photos. gumgum programmatic advertising image' READ MORE>>.

Platform 138

Platform Advertising Los Angeles Sites 138

Startup Professionals Musings

NOVEMBER 27, 2021

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. There are many practical reasons for going to work early on your web site. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139