article thumbnail

Magnite Prices $350M Offering

socalTECH

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. The company said the convertible note offering was made to qualified institutional buyers. The company trades as MGNI on the Nasdaq.

Pricing 113
article thumbnail

Rubicon Project, Telaria Move Forward On Merger Plans

socalTECH

Los Angeles-based advertising exchange operator Rubicon Project and advertising software developer Telaria said on Thursday afternoon that the two have filed joint proxy statement and proxies, for their previously announced stock-for-stock merger. The companies said the move comes after the U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

OpenX Launches SDK For Mobile Video Ads

socalTECH

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

OpenX 174
article thumbnail

MediaAlpha Gets Private Equity Injection

socalTECH

Los Angeles-based programmatic advertising software developer MediaAlpha announced Monday afternoon that it has raised a new, strategic investment, from private equity investor Insignia Capital Group. Current investor White Mountain Insurance Group, Ltd. Current investor White Mountain Insurance Group, Ltd. READ MORE>>.

Equity 113
article thumbnail

Thank you to our sponsors and advertisers

socalTECH

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Murano Software (www.muranosoft.com).

article thumbnail

Rubicon Project Reports Big Growth Numbers

socalTECH

Los Angeles-based online advertising automation software developer Rubicon Project reported record financial results Thursday afternoon, saying that its third quarter sales were up 60 percent year over year to $32.2M. The company said the revenue performance was the best in its history. READ MORE>>.

Report 147
article thumbnail

SteelHouse Hits $130M In Revenues

socalTECH

Los Angeles-based advertising software developer SteelHouse said it had a $130M revenue run rate in 2015, after seeing a growth of 170% during the year, the company said Wednesday. The company, led by Mark Douglas, offers up software to help its clients with social, mobile, and display advertising.