Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Custom Customer Outsource Development 133

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing.

Custom 146

Custom Customer Marketing Startup 146

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Berkonomics

AUGUST 31, 2023

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment.

Competition 156

Competition Research Summary Pricing 156

Startup Professionals Musings

FEBRUARY 23, 2020

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

Marketing 124

Marketing Custom Customer Competition 124

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. She has also served at The Associated Press and Massive Incorporated. READ MORE>>.

Marketing 100

Marketing Press Advertising Sites 100

Startup Professionals Musings

OCTOBER 9, 2020

This lets you evolve your strategy with the market. Optimize staffing overhead and flexibility in a fluid market. Today you need that budget for market fluxuations, pandemics, and product updates. You can advertise your “greener” strategy, which today will get you greater customer loyalty and advocacy.

Competition 168

Competition Startup Demand Training 168

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

NOVEMBER 20, 2022

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

Custom 103

Custom Customer Competition Netflix 103

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Tags: metrix advertising content analytics startup saas software. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

Berkonomics

NOVEMBER 19, 2020

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. Revenue models became more important a measure than traffic, although market share was and still is an over-weighted part of the value of any Internet-based entity. What is the answer?

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. Tags: openx advertising publishing open source. READ MORE>>.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Marketing , Costello and Sons Insurance , Deloitte , The City of. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. professionals?

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

MAY 26, 2023

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

Product 141

Product Services Technical Review Artificial Inteligence 141

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. It later expanded into customer service management, marketing, etc. Now, let’s look at Automated Advertising.

Advertising 76

Advertising Sales Organization Custom 76

Startup Professionals Musings

OCTOBER 29, 2010

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.” That implies competitive now, and the potential to stay in the lead.

Competition 89

Competition Patents IBM IBM 89

Tech Zulu Event

OCTOBER 17, 2012

Armed with a degree in Marketing and Business from University of Ulster in Northern Ireland and an Operations experience from Ireland, UAE and Egypt , Ciaran Connolly, 36 teamed up with Ernist Turdubaev 33, with a Master of Arts – Retail and Government Sector to launch ProfileTree. What is ProfileTree? What inspired you?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MAY 9, 2022

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. They have to out-behave and outperform your competition. Gregg Lederman, in his classic book, “ ENGAGED!:

Custom 123

Custom Customer Services Training 123

Startup Professionals Musings

APRIL 14, 2017

I found some good lessons in this regard in a new book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Revenue and competitive position followed.

Competition 65

Competition Social Media Metrics Custom 65

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. Love that sustainable competitive advantage. Marketing is top priority.

Startup 160

Startup Patents Competition Social Network 160

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. San Diego is a great market for us, because it has strong smartphone usage, and a great, mixed demographic. We operate our site differently, here and in other markets.

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San Diego Mobile Marketing Sites 100

Startup Professionals Musings

DECEMBER 8, 2021

Keep up with the competition. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Ignoring what your competition does is sure to limit your business longevity. If you don’t get results, it might be a mismatch for your target market. Marty Zwilling.

Social Media 142

Social Media Media Platform Custom 142

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing.

Custom 60

Custom Customer Marketing Social Media 60

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. they can build teams that really focus on building & marketing great products. He created GoTo.com (later renamed Overture) out of a frustration with search.

Competition 350

Competition Idealab Product CitySearch 350

SoCal Tech Calendar

JULY 14, 2010

Tuesday, July 20, 2010 -- How Savvy Companies Leverage Brand, Technology and IP Licensing to Leap Ahead of The Competition. See [link] (more).

IP 100

IP Competition Technology Company 100

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

FEBRUARY 11, 2023

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. Even with the perfect product, your customers won’t even know you exist without marketing.

Startup 118

Startup Satisfaction Custom Customer 118

Berkonomics

JULY 18, 2019

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Patents, branding, marketing and more. Email readers, continue here…] Sometimes we protect our core with effective branding and marketing.

Patents 120

Patents Resource Training Advertising 120

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value.

Social Media 134

Social Media Case Study Custom Customer 134

Tech Zulu Event

MAY 6, 2013

We talked to Ted Dhanik, the founder of Engage:BDR, about his company and the future of marketing. I moved in marketing for NextTag and I was part of the team that launched consumer lending products. After MySpace was acquired by Fox, I learned that there was a huge market for ad inventory. Let’s talk about marketing.

Marketing 96

Marketing Startup Incubator Advertising 96

Startup Professionals Musings

DECEMBER 30, 2020

Intellectual property is required for a competitive edge. In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market. Even the best solutions require marketing to survive. My answer is that no competitors means no market, or you haven’t looked.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173