socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100

Content Redpoint Study Santa Monica 100

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

NOVEMBER 20, 2012

Santa Monica-based Rubicon Project , the online advertising exchange operator, is powering female content network Glam Media , Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace.

Media 145

Media Santa Monica Advertising Content 145

socalTECH

FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said the new tools integrate custom, real-time social feeds into rich media ads featuring video, audio, Flash, and HTML5.

Demand 157

Demand Media eHow Santa Monica 157

Both Sides of the Table

SEPTEMBER 20, 2010

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. But is there a better way?

Media 288

Media Advertising Screening Content 288

socalTECH

JUNE 23, 2010

Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Tags: break media entertainment internet advertising content.

Media 176

Media Advertising Entertainment Content 176

socalTECH

MARCH 4, 2014

Burbank-based The Walt Disney Company and satellite operator DISH Network said this morning that they are in a multi-year deal, which will allow DISH to stream Disney, ABC, and ESPN to televisions, computers, smartphones, tablets, gaming consoles, and other connected devices. Financial details of the deal were not disclosed. READ MORE>>.

Media 147

Media Burbank Hollywood Content 147

socalTECH

MAY 9, 2011

San Diego-based Stocktwits , the stock-focused, online social media site headed by Howard Lindzon, has inked a new content deal with CNNMoney , the firm said today. Financial detail fo the deal were not disclosed. StockTwits said that the deal gives it access to CNNMOney's more than 13 million unique visitors per month. READ MORE>>.

Content 133

Content Social Media Blogging San Diego 133

socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. According to H Code, it will use the new funding to extend the reach of its branded content studio, publisher network, and intelligence center among diverse audiences.

Invest 113

Invest Santa Monica Equity Advertising 113

socalTECH

FEBRUARY 23, 2011

Irvine-based Specific Media , the online ad network operator, said Wednesday that it has inked deals with two automotive publishers. That program helps advertisers gain access to name brand publishers on their remnant inventory. Financial details of the deals were not disclosed. READ MORE>>.

Media 140

Media Advertising Content Networking 140

socalTECH

APRIL 8, 2010

Los Angeles-based Break Media , which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. Break said it reaches more than 100 million men every month through its network. READ MORE>>.

Media 154

Media Break.com Advertising Entertainment 154

socalTECH

AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

Demand 154

Demand Google Media RSS 154

socalTECH

JULY 24, 2015

Los Angeles-based podcast advertising network operator Midroll Media has been acquired by E.W. Midroll helps link up advertisers with podcasters--including such high visibility podcasts as "WTF with Marc Maron". Scripps Company. Financial terms of the acquisition were not announced.

Media 100

Media Advertising Los Angeles Acquisition 100

socalTECH

NOVEMBER 24, 2009

Santa Monica-based Adconion Media Group , an online advertising network, announced today that it has acquired certain assets of Joost , the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Tags: adconion media group advertising joost merger acquisition skype.

Media 157

Media Santa Monica Advertising Acquisition 157

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Our whole goal is to create content for real life.

Demand 240

Demand Media eHow Content 240

socalTECH

OCTOBER 21, 2014

Culver City-based Enplug (www.enplug.com) is looking to change those one way digital displays into social, interactive content. Nanxi Liu: Our goal is to be the software that powers content on any kind of digital display that you see anywhere, whether that''s in a restaurant, hotel, or bar. Talk about what your product is all about?

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

JUNE 9, 2011

Los Angeles-based WebVisible , which helps small and medium sized businesses place online advertising, said this week that it has inked a deal with newspaper and television publisher Media General. READ MORE>>.

Media 157

Media Advertising Los Angeles Networking 157

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

JANUARY 18, 2012

Los Angeles-based Break Media , the online content publisher which runs Break.com as well as a number of other sites, said it has launched a new advertising unit it is calling "Social Video Accelerator". Cost-per-view charges advertisers based on how many times people actually view their video ads.

Break.com 140

Break.com Media Advertising Sites 140

Both Sides of the Table

JUNE 20, 2014

Yesterday MiTú Networks announced that Upfront Ventures led a $10 million financing in what is now the largest producer of Latino online videos – primarily driven through YouTube. In food you have the amazing food network Tastemade – the Food Network of online video. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. Plus, the event offers VIP networking opportunities which are designed to land you great deals and contacts for 2011 and beyond.

Media 100

Media SoCalTech Advertising Mobile 100

Xconomy

NOVEMBER 2, 2017

At Congressional hearings this week on Russia’s use of social media to interfere with the 2016 U.S. election, lawmakers pressed Facebook, Twitter, and Google to take exhaustive measures to stop the same thing from happening again. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Content 48

Content Social Media Press Google 48

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 98

Social Media Platform Media Customer 98

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

Case Study 120

Case Study Study Customer Custom 120

socalTECH

MARCH 5, 2014

Los Angeles-based YouTube network Fullscreen said this morning that it has named Michael Wann as the company''s new Chief Revenue Officer. Wann was most recently CRO at SpinMedia, and also had been EVP of Business Development at Demand Media. fullscreen content network youtube executive sales' READ MORE>>.

Demand 157

Demand Advertising Content Sales 157

socalTECH

NOVEMBER 28, 2011

Santa Monica-based Outcast Media , the operator of out-of-home advertising and content networks, reported today that it has partnered with the U.S. Outcast runs both the gas station network as well as similar television and content networks for health clubs. READ MORE>>.

Santa Monica 153

Santa Monica Advertising Content Networking 153

socalTECH

FEBRUARY 16, 2011

Irvine-based Specific Media , which operates an Internet advertising network, announced today that it has added three new members to its advisory board. The firm said it has added Larry Goodman, Bill Burke, and Ed McCarrick as advisors to its executive team.

Media 154

Media Advertising News Sales 154

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. Most adverts are a necessary pain that websites are forced to endure, so that they can pay their content creators. StreamSpread provides a great means for advertising that will actively engage audiences.

Advertising 40

Advertising Platform Venture Capital Content 40

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Can social networking be a money-maker for companies?

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

MARCH 4, 2015

Los Angeles-based TEN: The Enthusiast Network , the online ad network focused on the automotive and action sports areas, said today that it has named Scott Bailey as President, Automotive. The company said that Bailey is also an Emmy Award winner for his work in advanced media technology. READ MORE>>.

Advertising 100

Advertising Networking Content Media 100

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. Vice President, Owned & Operated Networks.

Content 80

Content Silver Lake Electronic Arts THQ 80

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

SEPTEMBER 12, 2008

Sherman Oaks-based GoTV Networks, a venture-backed developer of mobile new media, said this week that it has inked three partnerships with mobile advertising firms. According to GoTV Networks, it has teamed with Millennial Media, digital SIDEBAR and Ad Infuse to provide mobile ads alongside its content.

Sherman Oaks 100

Sherman Oaks Networking Advertising Content 100

SoCal Tech Calendar

JANUARY 21, 2011

Lunch - 3rd Annual State of Evolving Media Address. Leading IP and new media lawyer James D. See [link] (more)

Beverly Hills 113

Beverly Hills Media IP Social Network 113

socalTECH

NOVEMBER 19, 2008

Irvine-based Specific Media is targeting print advertisers with a new product, which it is calling Dynamic Circular. According to Specific Media, the new offering will help retailers to quickly and easily take their print circular advertisements, and turn them into targeted online display ads. READ MORE>>

Media 100

Media Product Advertising Pricing 100