Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%.

Networking 366

Networking Media Content Customer 366

socalTECH

JANUARY 25, 2013

Calabasas-based audio processing technology developer DTS has tied with IP video deliver firm RGB Networks , to supply its audio technology into RGB's products, the two said Thursday. Financial impact of the deal was not announced. READ MORE>>.

Networking 147

Networking Calabasas IP Advertising 147

socalTECH

MAY 9, 2011

San Diego-based Stocktwits , the stock-focused, online social media site headed by Howard Lindzon, has inked a new content deal with CNNMoney , the firm said today. Financial detail fo the deal were not disclosed.

Content 133

Content Social Media Blogging San Diego 133

socalTECH

FEBRUARY 1, 2010

West Hollywood-based Citysearch , the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. Tags: citysearch online advertising local network citygrid. READ MORE>>.

CitySearch 145

CitySearch Networking West Hollywood Advertising 145

socalTECH

AUGUST 12, 2020

Los Angeles-based AdGreetz , which develops a video personalization software platform for advertisers, says it has partnered with social networking service TikTok. According to the two, the deal will allow advertisers to produce, deploy, and optimize "hyper-personalized" content and messaging in real time.

Social Network 113

Social Network Advertising Los Angeles Content 113

socalTECH

FEBRUARY 17, 2011

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. READ MORE>>.

Advertising 124

Advertising Platform Electronic Arts San Diego 124

socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. According to H Code, it will use the new funding to extend the reach of its branded content studio, publisher network, and intelligence center among diverse audiences.

Invest 113

Invest Santa Monica Equity Advertising 113

Both Sides of the Table

DECEMBER 5, 2010

Social Networks: Past, Present & Future. I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks?

Social Network 297

Social Network Networking Web 2.0 Web 297

socalTECH

JANUARY 13, 2016

Los Angeles-based TYT Network has hired on BuzzFeed and Fullscreen veteran Chris Puckett as its new Vice President of Advertising & Brand Partnerships, the company said Tuesday. TYT Network runs The Young Turks and other online properties. He also had served at BuzzzFeed.

Buzzfeed 100

Buzzfeed Networking Advertising Los Angeles 100

socalTECH

AUGUST 26, 2009

Santa Monica-based Outcast , an operator of at-the-pump digital displays, said this morning that it has inked new content partnerships with CBS, CNET, and HGTV. Financial details of the content relationships were not disclosed. Outcast runs a network of digital displays at gas stations, which feature both content and advertising.

Content 124

Content Santa Monica Screening Advertising 124

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

APRIL 22, 2013

A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. The new mobile ad network lists Cara Hall, Jen Noonan, and Alison Bradley as co-founders. READ MORE>>.

Mobile 223

Mobile Media Advertising Networking 223

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. What is Gloss Network? That's where the initial idea came for Gloss Network. Also, we have lots of content. Lolita Carrico: I think so.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

DECEMBER 14, 2011

Santa Monica-based Double Fusion , which operates an in-game advertising network, said Wednesday that it has acquired NeoEdge Networks , a social and casual in-game advertising firm. Financial terms of the acquisition were not announced.

Networking 124

Networking Santa Monica Advertising Acquisition 124

Tech Zulu Event

AUGUST 19, 2013

Smaller and independent musicians, labels, and publishers would have to look elsewhere to monetize their content from YouTube. Recently, AdRev’s services are now available to smaller, indie musicians, publishers, and labels through a self-service platform called Content ID. There are two ways YouTube videos can be monetized.

Content 68

Content Advertising Platform Services 68

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. California's technology industry possible. professionals? to San Diego.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

MARCH 7, 2014

Los Angeles-based online content developer Machinima said Thursday that it has laid off 42 people at the company, all from its sales force, as the company continues to struggle with low ad rates and the large chunk of revenues that are claimed by Google from multi-channel networks. READ MORE>>.

Layoffs 159

Layoffs Google Hollywood Content 159

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. Most adverts are a necessary pain that websites are forced to endure, so that they can pay their content creators. StreamSpread provides a great means for advertising that will actively engage audiences.

Advertising 40

Advertising Platform Venture Capital Content 40

Xconomy

NOVEMBER 2, 2017

Lawmakers urged the companies to scour their networks to root out foreign advertisers, trolls and bots; to eliminate messages meant to sow discord among Americans; and banish content the social media companies themselves describe as “vile” and “malicious.”

Content 48

Content Social Media Press Google 48

socalTECH

JUNE 20, 2016

Santa Monica-based MGID , a provider of native advertising software and a native advertising network, said last week that it has launched a new, anti-ad blocking product. The company said its new technology allows publishers to trigger warnings and bypasses blocking attempts by software ad blockers.

Product 124

Product Software Review Santa Monica Technical Review 124

socalTECH

NOVEMBER 28, 2011

Santa Monica-based Outcast Media , the operator of out-of-home advertising and content networks, reported today that it has partnered with the U.S. Outcast runs both the gas station network as well as similar television and content networks for health clubs. READ MORE>>.

Santa Monica 153

Santa Monica Advertising Content Networking 153

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

SEPTEMBER 25, 2013

Los Angeles-based Evolve Media has launched a new, social video product via its SpringBoard Video Division , aimed at distributing social video content to publishers. Evolve said advertisers use its network to "seed" their branded content to publishers. READ MORE>>.

Media 153

Media Product Social Network Advertising 153

socalTECH

JANUARY 6, 2020

Los Angeles-based digital audio and podcast advertising provider Triton Digital said today that its marketplace is now included in the Rubicon Project 's ad exchange, in a deal which will increase access to its digital audio and podcast supply. Financial details of the partnership were not announced. Scripps company.

Los Angeles 100

Los Angeles Advertising Platform Content 100

Both Sides of the Table

JUNE 20, 2014

Yesterday MiTú Networks announced that Upfront Ventures led a $10 million financing in what is now the largest producer of Latino online videos – primarily driven through YouTube. In food you have the amazing food network Tastemade – the Food Network of online video. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking. The Past (1985-2002).

Social Network 318

Social Network Networking Web 2.0 Startup 318

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. Maker exclusively represents talent such as RayWilliamJohnson, ShayCarl, KassemG, and the number one Moms’ Network on YouTube: TheMomsView. Vice President, Owned & Operated Networks.

Content 80

Content Silver Lake Electronic Arts THQ 80

socalTECH

MARCH 5, 2014

Los Angeles-based YouTube network Fullscreen said this morning that it has named Michael Wann as the company''s new Chief Revenue Officer. The company said that Wann will be responsible for developing new and existing revenue opportunities for Fullscreen, including business development, marketing, and advertising operations.

Demand 157

Demand Advertising Content Sales 157

Tech Zulu Event

FEBRUARY 24, 2014

Pushup Social, a startup that lets you add a social network to an existing website, has raised $300,000 to build out its technology and launch this Spring. Fans can share content directly on a company’s site, start or join conversations and share posts to other social networks. Startup secures $300,000 seed round.

Social Network 105

Social Network Networking Advertising Sites 105

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

SEPTEMBER 12, 2008

Sherman Oaks-based GoTV Networks, a venture-backed developer of mobile new media, said this week that it has inked three partnerships with mobile advertising firms. According to GoTV Networks, it has teamed with Millennial Media, digital SIDEBAR and Ad Infuse to provide mobile ads alongside its content.

Sherman Oaks 100

Sherman Oaks Networking Advertising Content 100

socalTECH

JUNE 23, 2010

Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Tags: break media entertainment internet advertising content. READ MORE>>.

Media 176

Media Advertising Entertainment Content 176

socalTECH

NOVEMBER 3, 2008

Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. The technology then allows those content owners to insert advertising and attribution information into the video.

Networking 100

Networking UCLA Advertising Social Network 100

socalTECH

FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads.

Demand 157

Demand Media eHow Santa Monica 157

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Custom 226

Custom Customer Entrepreneur Advertising 226

socalTECH

MARCH 3, 2014

Los Angeles-based Mandalay Digital Group said this morning that it has signed on a new set of partnerships in the advertising area, adding Ad Networks Appia, AppLift, Mobile Fuse and Taptica all as ad partners for the company. mandalay digital mobile advertising' Financial impact of the partnerships were not announced.

Advertising 138

Advertising Mobile Los Angeles Content 138

socalTECH

NOVEMBER 20, 2012

Santa Monica-based Rubicon Project , the online advertising exchange operator, is powering female content network Glam Media , Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace. READ MORE>>.

Media 145

Media Santa Monica Advertising Content 145