Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T. Technology and consumer feedback have indeed changed the landscape.

Custom 146

Custom Customer Marketing Startup 146

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. A City of Angels: How Social Media is Bringing LA Closer to Utopia. Social Media and Urban Development in Hollywood.

Social Media 92

Social Media Los Angeles Media Angel 92

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Customers love to learn from leaders and innovators, and this pulls them in for sales. Consistently deliver updated and valuable content.

Marketing 94

Marketing Social Media Technical Review Custom 94

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform. Nick Tran, Director of Social Media for Taco Bell. Get likes and subscribers.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. Content partners include Discovery, CBS, Time Inc., Advertisers include Target, Kraft, Huggies, Hyundia, and more.

Content 80

Content Silver Lake Electronic Arts THQ 80

Startup Professionals Musings

NOVEMBER 27, 2021

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 139

Web Startup Sites Design 139

socalTECH

JANUARY 8, 2020

We've had event companies, and clubs, and web businesses, all vertically focused on either passions or really exciting subjects like knowledge management, sales, field force automation, and home office computing, small business, bedtime reading. To a content provider, that's something you have to pay attention to.

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

MAY 24, 2011

I ended up doing consulting work for high tech companies in the San Francisco Bay Area in the software messaging area, and then came back to Los Angeles doing corporate sales for 3M, of all things. It's really been word of mouth, really viral, because we've never advertised. That's now what we're advertising.

Social Media 241

Social Media Startup Sites Advertising 241

Tech.Co

OCTOBER 28, 2020

TikTok is among the fastest-growing social platforms today, with a heavily engaged user base: The app has seen over two billion downloads and has more than 100 million users across the US spending an average of 52 minutes per day within the app. Purely in terms of scale, this new ad channel is connecting two powerful services.

Help 149

Help Platform Startup Social Media 149

SoCal CTO

MAY 15, 2009

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

DECEMBER 11, 2018

Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. The majority of our time is now spent online. We're taking a different approach.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Startup Professionals Musings

AUGUST 17, 2018

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T. Technology and consumer feedback have indeed changed the landscape.

Social Media 55

Social Media SEM Startup Advertising 55

InfoChachkie

JUNE 16, 2011

In social media, the underlying artifact of the ecosystem is that consumers are following people. What do you think the social media ecosystem will look like in three years and what role will a fully matured Ad.ly I have been monetizing social media for six years. For exact quotes, watch the videos.

Social Media 252

Social Media Platform Media Networking 252

Startup Professionals Musings

OCTOBER 29, 2018

Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices. Yet, throughout the decades, common advertising copy has been a description of product features and benefits, with a nod to what it will do to enrich the customer’s life.

Marketing 91

Marketing Examples Startup Custom 91

Startup Professionals Musings

APRIL 25, 2014

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T. Technology and consumer feedback have indeed changed the landscape.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. As Jean-Louis Gassée once said, “Advertising is saying you’re good.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. As Jean-Louis Gassée once said, “Advertising is saying you’re good.

Organization 100

Organization Social Media Competition News 100

Startup Professionals Musings

AUGUST 6, 2016

Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T. Technology and consumer feedback have indeed changed the landscape.

Custom 60

Custom Customer Marketing Social Media 60

Startup Professionals Musings

MAY 25, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Custom 99

Custom Customer Startup Content 99

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Custom Customer 82

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Entrepreneur 111

Entrepreneur Startup Content Media 111

socalTECH

OCTOBER 15, 2008

Buzznet said that The Superficial will become part of Celebuzz.com, the firm's entertainment focused and social media website. Buzznet will take over all advertising sales for The Superficial, along with providing engineering, design, and marketing support for The Superficial.

Buzznet 124

Buzznet Anthem Redpoint Entertainment 124

Tech Zulu Event

DECEMBER 9, 2015

2 Develop holiday sales. 4 Use social media. As with email, social media is a practical way to keep your target customers informed of sales throughout the duration of the holidays. Take advantage of this by bringing some sentimental value to your advertising. 5 Connect with consumers.

Social Media 40

Social Media Entrepreneur Resource Tips 40

Tech Zulu Event

APRIL 25, 2011

They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. and live shows (CMA Awards Red Carpet, Oscars Backstage Pass – All Access Show Oscar.com) for Disney/ABC Television Digital Media Group. Scheduled speakers include. David Beebe, ABC Digital Studio.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

Both Sides of the Table

OCTOBER 19, 2010

Google balances the universe and helps all of the hardware, software and media companies ensure it isn’t a “one horse race.&#. Thus you see television manufacturers rushing to create content ecosystems, app platforms, TV OS’s and Internet offerings. At the time all telco’s were envious of Yahoo!

Content 386

Content Google Media Hulu 386

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service. Justine Ezarik (a.k.a.

Los Angeles 75

Los Angeles Angel Social Media Media 75

Startup Professionals Musings

FEBRUARY 15, 2019

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 76

Web Startup Sites Design 76

Both Sides of the Table

FEBRUARY 15, 2011

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. I don’t see this changing much like I don’t see you building blockbuster movies outside LA or shift the media buying center of gravity out of NY.

Venture Capital 313

Venture Capital Southern California Google Startup 313

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. ” The large social media screen is Enplug, five iterations later. Focus on Value, Not Advertising.

Social Media 106

Social Media Startup Screening Advertising 106

Startup Professionals Musings

JANUARY 27, 2011

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Media 91

Media Startup Company Companies 91