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Rubicon Project Hails Growth, New Customers

socalTECH

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

Customer 220
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Rubicon Project: Q2 Advertising Grows

socalTECH

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

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JMI Equity Backs BrightLine

socalTECH

San Diego-based private equity firm JMI Equity has backed a provider of marketing services for the interactive TV market. According to New York-based BrightLine , it has scored a strategic growth investment from JMI Equity, with JMI Equity's General Partner Brad Woloson joining the company's board of directors.

Equity 145
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K1 Investment Management Buys Digital Pharmacist

socalTECH

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. READ MORE>>.

Invest 113
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Shopzilla Wraps Up Bizrate Into Connexity Brand

socalTECH

All of the various units provide targeting and advertising services and technology to customers. Shopzilla is owned by private equity company Symphony Technology Group. connexity shopzilla bizrate rename businss unit advertising' READ MORE>>.

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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Social media is the realm of public opinion and customer conversations. Measure customer response and action.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. Good listener, take in information, • Have pulse on what the market wants (hard to train that) cannot take this from customers only. Passion: Have to be able to motivate people, customers, team, yourself. we both love Jason).